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Citic Press Corporation (300788) Fair Value & Analysis

Communication Services · CN · Market cap 4.8B CNY

Price¥24.95
Fair Value¥15.72
Upside-37.0%
Quality95/100
Evidence: High Range ¥13.49 – ¥18.81

Analysis

Citic Press Corporation (300788) currently trades at ¥24.95, while our model-based Fair Value estimate is ¥15.72 — implying the stock looks roughly 37.0% overvalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Citic Press Corporation engages in the book publishing and distribution, digital services, and urban cultural space operations business in China and internationally. It operates through Book Publishing and Distribution; and Cultural Consumption and Other Value-Added Services segments. The company also operates a chain of bookstores under the CITIC brand, as well as offers digital reading products, courses, podcasts, video programs, enterprise learning platforms, AI intelligent agents, digital content distribution, and millet and plush toys. It offers its products through online and offline direct sales, and partnerships. The company was formerly known as CITIC Press Co., Ltd. and changed its name to CITIC Press Corporation in September 2013. The company was founded in 1993 and is headquartered in Beijing, China. Citic Press Corporation operates as a subsidiary of CITIC Limited.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.