Mega-info Media Co (301102) Fair Value & Analysis
Communication Services · CN · Market cap 3.9B CNY
Fair value as of: Jul 9, 2026
From 21 valuation models · updated 32 days ago
Fair value updated Jul 9, 2026, revised from ¥6.41 to ¥4.54 (−29.2%) since Jun 24, 2026. Share price +15.0% over the past month.
A solid business, but screening 54% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥4.54). The favourable scenario is already priced in.
- Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (4 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.
How to read this chart
52‑month range ¥7.42 – ¥21.33 · fair‑value band ¥3.00 – ¥4.54 · the ¥9.95 price screens above the ¥4.54 fair value. Dashed = 300-day average. As of Jul 9, 2026.
Analysis
Mega-info Media Co (301102) currently trades at ¥9.95, while our model-based Fair Value estimate is ¥4.54, implying the stock looks roughly 54.4% overvalued today. The Quality Score stands at 62/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Mega-info Media Co generated revenue of 508M CNY at a net margin of -0.6%. Revenue declined 27.5% year over year. It earns a return on equity of -0.1%. Fundamentals as of Jul 9, 2026
Our scenario range runs from ¥3.00 (bear case) to ¥4.54 (bull case); at ¥9.95, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 32% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -54%, 301102 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 21 models by family
Widest divergence: Growth DCF (¥18.59) versus Earnings-Based (¥0.3300). Highest evidence: Residual Income (76).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 37
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Mega-info Media Co.,Ltd. engages in the development, operation, and advertising of digital media resources in China. It installs and operates media equipment for high-speed rail station. The company also operates railway passenger stations; digital screen machines; video machines; and LED large screens. Mega-info Media Co.,Ltd.
Full company description
Mega-info Media Co.,Ltd. engages in the development, operation, and advertising of digital media resources in China. It installs and operates media equipment for high-speed rail station. The company also operates railway passenger stations; digital screen machines; video machines; and LED large screens. Mega-info Media Co.,Ltd. was founded in 2007 and is based in Beijing, China. Mega-info Media Co.,Ltd. operates as a subsidiary of 366 Mobile Internet Technology Co., Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Mega-info Media Co reported revenue of ¥553M in FY2025 versus ¥619M in FY2021, a compound −2.8%/yr. Reported net income was ¥12.1M in FY2025, compounding −52.6%/yr from FY2021.
301102 screens 54% overvalued. Compare with AppLovin Corporation →
Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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