JNBY Design Ltd (3306) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of JNBY Design Ltd stock HK$43.82, price HK$22.82, upside +92.0%, quality 72 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range HK$4.34 – HK$23.20 · fair‑value band HK$31.94 – HK$54.90 · the HK$22.82 price screens below the HK$43.82 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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JNBY Design Limited, together with its subsidiaries, engages in the design, marketing, retail, and sale of fashion apparels, accessory products, and household goods in the People's Republic of China and internationally.
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It operates through three segments: Mature Brand, Younger Brands, and Emerging Brands.
The company offers contemporary apparel, footwear, and accessories for women, men, and children, as well as household products under the JNBY, CROQUIS, jnby by JNBY, LESS, POMME DE TERRE, JNBYHOME, onmygame, and B1OCK brands.
It sells its products through offline retail stores comprising self-operated stores and distributor-operated stores, as well as online channels. The company was formerly known as Croquis Investment Limited and changed its name to JNBY Design Limited in June 2016.
JNBY Design Limited was founded in 1994 and is headquartered in Hangzhou, the People's Republic of China.
Stock analysis
JNBY Design Ltd (3306) currently trades at HK$22.82, while our model-based Fair Value estimate is HK$43.82, implying the stock looks roughly 48% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$52.01 per share, and 18 of the 26 models we run sit above the HK$22.82 price.
Bear case: the Economic Profit group reads lowest at HK$18.98, and 8 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: HK$31.94 (bear) to HK$54.90 (bull), the price of HK$22.82 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 72/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
JNBY Design Ltd reported revenue of 6.1B CNY in FY2026 versus 4.1B CNY in FY2022, a compound +10.4%/yr. Reported net income was 1.0B CNY in FY2026, compounding +15.7%/yr from FY2022.
Key figures
Market cap HK$12.3B (≈ $1.6B) Small · P/E ratio 10.4 · P/S ratio 1.72 · EPS (TTM) HK$2.19 · Dividend yield 7.0% · Net margin 16.5% · Return on equity 37.7% · Return on assets (EBIT) 23.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 76 out of 100 (medium confidence).
What moves the price
The share trades about 2% below its 52-week high and 39% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −7% fair-value upside, at 92%, 3306 screens cheaper than that median.
Fair Value models
BearHK$31.94Fair Value HK$43.82BullHK$54.90
Price HK$22.82 · Upside +92.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.86/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+9.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.0%
Start year 2021 (pandemic). Over 10 years: +12.3% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+18.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.0%
Dividend (yield on the price)7.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11.0% vs 11.9%, steady
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.21% → 20%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−8.0%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −9.6% a year for the price and +3.9% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (4 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 213 stocks
Beats the industry median on 11/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score72 · Top 25%
Fair Value upside+94.4% · Top 25%
Profitability
Return on equity (12 months)37.7% · Top 25%
Return on assets18.4% · Top 25%
Net margin (12 months)16.5% · Top 25%
Operating margin (12 months)14.1% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)11.6% · Top 25%
Dividend yield (12 months)7.0% · Top 25%
Balance sheet
Debt / equity0.11× · Above median
Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper
P/E (12 months)10.4× · Cheaper than median
P/B3.63× · Priciest 25%
P/S (12 months)1.71× · Pricier than median
Price / free cash flow (fiscal year)7.8× · Cheaper than median
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Is JNBY Design Ltd (3306) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of HK$43.82 versus a price of HK$22.82, about +92% upside (undervalued).
What is the fair value of 3306?
Our model-based fair value for JNBY Design Ltd is HK$43.82 (as of Nov 5, 2026), built from audited fundamentals. The current price: HK$22.82.
What is the quality score of 3306?
JNBY Design Ltd has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for JNBY Design Ltd (3306)?
Our model-based price target is the fair value of HK$43.82 (as of Nov 5, 2026) from 26 valuation models. Cautious scenario HK$31.94, optimistic scenario HK$54.90. It is a calculation from audited fundamentals, not an analyst target.
What is the JNBY Design Ltd stock forecast for 2026?
Our models put fair value at HK$43.82, about +92% upside versus a price of HK$22.82 (undervalued). Cautious scenario HK$31.94, optimistic scenario HK$54.90. The calculation is refreshed regularly with new filings.
What is the revenue of JNBY Design Ltd (3306)?
JNBY Design Ltd reported trailing-twelve-month revenue of about 6.0B CNY (latest available figure, as of Nov 5, 2026).
Does JNBY Design Ltd pay a dividend?
JNBY Design Ltd currently shows a dividend yield of 7.05% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of JNBY Design Ltd (3306) and when is the ex-dividend date?
JNBY Design Ltd pays a dividend of HK$1.61 per share a year, a dividend yield of 7.0%. The last ex-dividend date was Oct 6, 2026. A dividend has been paid every year since at least 2017. The payout ratio is 71.7% of earnings. Free cash flow covers the dividend 1.84 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into JNBY Design Ltd (3306)?
For today's price to be fair in a discounted-cash-flow model, JNBY Design Ltd would have to grow free cash flow by -8.0 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.0 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 3306 use?
Our models discount JNBY Design Ltd at 10.3 %: a base by market capitalisation (small), damped by beta 0.36, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For JNBY Design Ltd that is -8.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has JNBY Design Ltd (3306) delivered so far?
Over the past 5 years revenue at JNBY Design Ltd grew +8.0 % a year. The price currently implies free-cash-flow growth of -8.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of JNBY Design Ltd (3306) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into JNBY Design Ltd (-8.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of JNBY Design Ltd (3306)?
The free-cash-flow yield on the price is 12.66 %: that much free cash flow JNBY Design Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of JNBY Design Ltd (3306)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For JNBY Design Ltd it is HK$43.82 per share (as of Nov 5, 2026), against a price of HK$22.82. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is JNBY Design Ltd stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 3306 trades below its calculated fair value: price HK$22.82, fair value HK$43.82, a gap of about +92% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 3306?
No. The price is what the market pays today (HK$22.82); the fair value is what the company's own numbers justify (HK$43.82). For JNBY Design Ltd the two are HK$21.00 per share apart. That gap is exactly why we show both numbers side by side.
How much is JNBY Design Ltd worth?
The market values JNBY Design Ltd at about HK$12.3B (market capitalisation, as of Nov 5, 2026). Per share that is HK$22.82; our models calculate a fair value of HK$43.82 per share.
What do the bullish and bearish scenarios say about 3306?
Our models span a range for JNBY Design Ltd: cautious scenario HK$31.94, base HK$43.82, optimistic HK$54.90 per share (as of Nov 5, 2026, price HK$22.82). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 3306?
JNBY Design Ltd trades at a price-to-earnings ratio of 10.4 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$43.82 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2017 to 2026), reported earnings, FY2026 ex one-offs: 8.9. Other multiples: P/B 3.6, P/S 1.7, EV/EBITDA 7.3.
How solid is the balance sheet of JNBY Design Ltd (3306)?
Balance-sheet figures for JNBY Design Ltd (as of Nov 5, 2026): return on equity 37.7%, debt of 0.11 per unit of equity. They feed the Quality Score of 72/100, which measures business quality independently of the share price.
How far is 3306 from its 52-week high?
JNBY Design Ltd trades at HK$22.82, about 2% below its 52-week high of HK$23.20 and 39% above the low of HK$16.36 (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of HK$43.82 is for.
Which stocks are comparable to JNBY Design Ltd?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is JNBY Design Ltd stock attractive at the current price?
The data as of Nov 5, 2026: price HK$22.82, calculated fair value HK$43.82 (+92%), Quality Score 72/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 3306 calculated?
We run JNBY Design Ltd through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of HK$43.82 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. JNBY Design Ltd currently trades 48% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of JNBY Design Ltd (3306)?
The closing price on Nov 9, 2026 was HK$22.82. Our model-based fair value is HK$43.82, about +92% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with JNBY Design Ltd right now?
The price is below even our cautious bear case (HK$31.94). The market is more pessimistic than our downside scenario. Solid quality (72/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of JNBY Design Ltd (3306) come from?
Earnings per share at JNBY Design Ltd grew +14.4 % a year from 2015 to 2026. Broken into its drivers: revenue per share +11.7 %, EBIT margin +1.5 %, tax rate +0.3 %, residual (interest, one-offs) +0.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of JNBY Design Ltd
How large is the market capitalisation of JNBY Design Ltd (3306)?
The market capitalisation of JNBY Design Ltd is HK$12.3B (≈ $1.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of JNBY Design Ltd (3306)?
The price-to-sales ratio of JNBY Design Ltd is 1.72 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of JNBY Design Ltd (3306)?
Earnings per share at JNBY Design Ltd are HK$2.19 (price ÷ EPS = P/E 10.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of JNBY Design Ltd (3306)?
The dividend yield of JNBY Design Ltd is 7.0% (payout 73.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of JNBY Design Ltd (3306)?
The net margin of JNBY Design Ltd is 16.5% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of JNBY Design Ltd (3306)?
The return on equity (ROE) of JNBY Design Ltd is 37.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of JNBY Design Ltd (3306)?
On an EBIT basis the return on assets of JNBY Design Ltd is 23.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of JNBY Design Ltd (3306)?
The operating margin of JNBY Design Ltd is 14.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at JNBY Design Ltd (3306)?
Revenue at JNBY Design Ltd is growing +11.6% versus a year earlier (3y avg +10.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at JNBY Design Ltd (3306)?
Earnings per share at JNBY Design Ltd are growing +10.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does JNBY Design Ltd (3306) carry?
The net debt of JNBY Design Ltd is 224M CNY (fiscal year 2026, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 5, 2026