Chai Communication Co (351870) Fair Value & Analysis
Communication Services · KR · Market cap 30.1B KRW
Fair value as of: Jun 24, 2026
Analysis
Chai Communication Co (351870) currently trades at 2,130 KRW, while our model-based Fair Value estimate is 2,367 KRW — implying the stock looks roughly 11.1% undervalued today. We read business quality at 91/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Chai Communication Co., Ltd. engages in the advertising agency business in South Korea. The company offers various advertising solutions and services, including ATL, AI, application, BTL, brand film, banner advertising, creativity, contents, campaigns, consulting, DA, digital journey, design, e CRM, event, feed contents, goods, growth hacking. human-centric, HTML, interactive advertising, and identity. It also provides keyword marketing, log analysis, media-mix, metaverse, mobile, OOH, owned media, organic traffic, pop-up, promotion, print, performance, rich media advertising, retargeting, SMO, social marketing, SEO, TVC, tracking, targeting advertising, tech, UI, UX, viral film, virtual, website, and ZUA. The company was founded in 2004 and is headquartered in Seoul, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.