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Chai Communication Co.,LTD. (351870) fair value: what the stock is really worth

As of Nov 9, 2026: fair value (intrinsic value) of Chai Communication Co.,LTD. stock KRW 1,829, price KRW 1,802, upside +1.5%, quality 41 out of 100. Rating: fairly valued. Calculated from audited financials with 13 of our 26 valuation models and 37 quality factors, updated daily.

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Communication Services KR

CC Chai Communication Co.,LTD. logo Thin data Nov 6, 2026

Chai Communication Co.,LTD.

351870 · KQ
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Revenue last quarter +131% vs. a year ago.
Fair value 1,829 KRW · Fairly valued
Quality 41/100
Expensive Growth (revenue 3y +5.5 %/yr in KRW)
Loss over the last twelve months · -1.1% net margin (TTM) · fiscal year 2025 1.8%
Moderate debt
Negative free cash flow
Trails peers (4/11)
Narrow moat 30/100
Thin data
⚠ Small free float
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

22,100 KRW 1,575 KRW Fair Value 1,829 KRW Sep 2024 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.

How to read this chart

25‑month range 1,575 KRW – 22,100 KRW · fair‑value band 1,484 KRW – 2,756 KRW · the 1,802 KRW price screens below the 1,829 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.

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Company profile

Chai Communication Co., Ltd. engages in the advertising agency business in South Korea.

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The company offers various advertising solutions and services, including ATL, AI, application, BTL, brand film, banner advertising, creativity, contents, campaigns, consulting, DA, digital journey, design, e CRM, event, feed contents, goods, growth hacking. human-centric, HTML, interactive advertising, and identity.

It also provides keyword marketing, log analysis, media-mix, metaverse, mobile, OOH, owned media, organic traffic, pop-up, promotion, print, performance, rich media advertising, retargeting, SMO, social marketing, SEO, TVC, tracking, targeting advertising, tech, UI, UX, viral film, virtual, website, and ZUA. The company was founded in 2004 and is headquartered in Seoul, South Korea.

Stock analysis

Chai Communication Co.,LTD. (351870) currently trades at 1,802 KRW, while our model-based Fair Value estimate is 1,829 KRW, so the stock looks roughly fairly valued today (gap 1.5%).

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Valuation

Bull case: the Economic Profit group reads highest at a median of 3,265 KRW per share, and 7 of the 13 models we run sit above the 1,802 KRW price.

Bear case: the DCF Models group reads lowest at 605.33 KRW, and 6 of the 13 models stay below the price. Data coverage for this calculation is low.

Scenario range: 1,484 KRW (bear) to 2,756 KRW (bull), the price of 1,802 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 41/100 (below-average quality), in the Communication Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Chai Communication Co.,LTD. reported revenue of 66.5B KRW in FY2025 versus 46.5B KRW in FY2021, a compound +9.4%/yr. Reported net income was 1.2B KRW in FY2025, compounding −31.9%/yr from FY2021.

Key figures

Market cap 20.1B KRW (≈ $14.9M) Micro · P/S ratio 0.25 · EPS (TTM) −90.78 KRW · Net margin −1.1% · Return on equity 1.8% · Return on assets (EBIT) 6.8% (5-year average) · Operating margin 10.5% · Revenue (TTM) 89.4B KRW.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 30 out of 100 (medium confidence).

What moves the price

The share trades about 65% below its 52-week high and 14% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 2%, 351870 screens richer than that median.

Fair Value models

Bear 1,484 KRW Fair Value 1,829 KRW Bull 2,756 KRW
Price 1,802 KRW · Upside +1.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Owner Earnings n/a 605.33 KRW 2,136 KRW 69
Residual Income 3,260 KRW 3,265 KRW 3,420 KRW 68
Growth-Adj P/E 1,484 KRW 2,120 KRW 2,756 KRW 65
All 13 models by family
DCF Models
Owner Earnings n/a 605.33 KRW 2,136 KRW 69
Earnings-Based
Graham-Dodd 731.65 KRW 2,384 KRW 3,185 KRW 62
Lynch FV 533.24 KRW 761.78 KRW 990.31 KRW 58
PEG = 1.0 533.24 KRW 761.78 KRW 990.31 KRW 55
Multiples
P/E Multiple 1,775 KRW 2,367 KRW 2,959 KRW 63
P/S Multiple 1,372 KRW 1,829 KRW 2,286 KRW 57
P/B Multiple 11,769 KRW 15,692 KRW 19,615 KRW 55
EV/EBIT 131.37 KRW 889.27 KRW 1,647 KRW 57
EV/EBITDA 797.77 KRW 1,778 KRW 2,758 KRW 63
EV/Revenue n/a 320.85 KRW 1,060 KRW 49
Asset-Based
NCAV (Graham) 2,242 KRW 3,004 KRW 4,483 KRW 53
Economic Profit
Residual Income 3,260 KRW 3,265 KRW 3,420 KRW 68
Growth Earnings
Growth-Adj P/E 1,484 KRW 2,120 KRW 2,756 KRW 65

Open the full fair value analysis →

Quality Score breakdown

Overall quality 41/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 31
How much profit the company makes from its sales and capital
Quality Growth 65
Are margins and returns getting better?
Cashflow 17
Do the profits arrive as real cash?
Financial strength 30
Debt, balance sheet and risk of trouble
Investment 33
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 19
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 3
Distance to the 52-week high, does not count
New shares 81
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 38/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+13.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.5%
What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−26.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−26.5%
Dividend (yield on the price)0.0%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 7%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks

Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 41 · Bottom 25%
Fair Value upside +1.1% · Below median
Profitability
Return on equity (12 months) 1.8% · Below median
Return on assets 1.5% · Below median
Net margin (12 months) −2.4% · Below median
Operating margin (12 months) 10.5% · Top 25%
Growth and dividend
Revenue growth (quarter YoY) 130.6% · Top 25%
Balance sheet
Debt / equity 1.19× · Highest 25%

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 0.38× · Cheapest 25%
P/S (12 months) 0.47× · Cheaper than median
EV/EBITDA 15.1× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)35 · sector 38
FUTURE (revenue growth)100 · sector 15
PAST (return on equity)7 · sector 7
HEALTH (low debt)41 · sector 98
DIVIDEND (yield)0 · sector 53

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
The Trade Desk, Inc TTD $12.93 $38.79 +200% vs 351870
Publicis Groupe S.A PUB €102.95 €145.63 +41% vs 351870
Omnicom Group OMC $86.37 $113.06 +31% vs 351870
AppLovin Corporation APP $391.22 $430.34 +10% vs 351870
Focus Media Information Technology Co 002027 ¥5.55 ¥6.11 +10% vs 351870
Magnite, Inc MGNI $27.39 $30.13 +10% vs 351870
JCDecaux SE DEC €26.66 €20.99 −21% vs 351870
Easy Click Worldwide Network Technology Co 301171 ¥34.54 ¥11.05 −68% vs 351870
Leo Group 002131 ¥4.26 ¥1.06 −75% vs 351870
Stagwell Inc STGW $11.64 $2.62 −77% vs 351870

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Chai Communication Co.,LTD.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Chai Communication Co.,LTD. Fair Value". https://www.fairvalue-calculator.com/stock/351870

Frequently asked questions

Is Chai Communication Co.,LTD. (351870) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of 1,829 KRW versus a price of 1,802 KRW, about +2% upside (fairly valued).
What is the fair value of 351870?
Our model-based fair value for Chai Communication Co.,LTD. is 1,829 KRW (as of Nov 6, 2026), built from audited fundamentals. The current price: 1,802 KRW.
What is the quality score of 351870?
Chai Communication Co.,LTD. has a Quality Score of 41/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Chai Communication Co.,LTD. (351870)?
Our model-based price target is the fair value of 1,829 KRW (as of Nov 6, 2026) from 13 valuation models. Cautious scenario 1,484 KRW, optimistic scenario 2,756 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Chai Communication Co.,LTD. stock forecast for 2026?
Our models put fair value at 1,829 KRW, about +2% upside versus a price of 1,802 KRW (fairly valued). Cautious scenario 1,484 KRW, optimistic scenario 2,756 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Chai Communication Co.,LTD. (351870)?
Chai Communication Co.,LTD. reported trailing-twelve-month revenue of about 89.4B KRW (latest available figure, as of Nov 6, 2026).
What is the intrinsic value of Chai Communication Co.,LTD. (351870)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Chai Communication Co.,LTD. it is 1,829 KRW per share (as of Nov 6, 2026), against a price of 1,802 KRW. It is the blended result of 13 valuation models in 6 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Chai Communication Co.,LTD. stock overvalued or undervalued in 2026?
As of Nov 6, 2026, 351870 trades below its calculated fair value: price 1,802 KRW, fair value 1,829 KRW, a gap of about +2% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 351870?
No. The price is what the market pays today (1,802 KRW); the fair value is what the company's own numbers justify (1,829 KRW). For Chai Communication Co.,LTD. the two are 27.13 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Chai Communication Co.,LTD. worth?
The market values Chai Communication Co.,LTD. at about 20.1B KRW (market capitalisation, as of Nov 6, 2026). Per share that is 1,802 KRW; our models calculate a fair value of 1,829 KRW per share.
What do the bullish and bearish scenarios say about 351870?
Our models span a range for Chai Communication Co.,LTD.: cautious scenario 1,484 KRW, base 1,829 KRW, optimistic 2,756 KRW per share (as of Nov 6, 2026, price 1,802 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Chai Communication Co.,LTD. (351870)?
Balance-sheet figures for Chai Communication Co.,LTD. (as of Nov 6, 2026): return on equity 1.8%, debt of 1.19 per unit of equity. They feed the Quality Score of 41/100, which measures business quality independently of the share price.
How far is 351870 from its 52-week high?
Chai Communication Co.,LTD. trades at 1,802 KRW, about 65% below its 52-week high of 5,150 KRW and 14% above the low of 1,575 KRW (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of 1,829 KRW is for.
Which stocks are comparable to Chai Communication Co.,LTD.?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Chai Communication Co.,LTD. stock attractive at the current price?
The data as of Nov 6, 2026: price 1,802 KRW, calculated fair value 1,829 KRW (+2%), Quality Score 41/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 351870 calculated?
We run Chai Communication Co.,LTD. through 13 models from 6 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 1,829 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Chai Communication Co.,LTD. currently trades 1% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Chai Communication Co.,LTD. (351870)?
The closing price on Nov 9, 2026 was 1,802 KRW. Our model-based fair value is 1,829 KRW, about +2% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Chai Communication Co.,LTD. right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (1,484 KRW to 2,756 KRW) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Chai Communication Co.,LTD.

How large is the market capitalisation of Chai Communication Co.,LTD. (351870)?
The market capitalisation of Chai Communication Co.,LTD. is 20.1B KRW (≈ $14.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Chai Communication Co.,LTD. (351870)?
The price-to-sales ratio of Chai Communication Co.,LTD. is 0.25 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Chai Communication Co.,LTD. (351870)?
Earnings per share at Chai Communication Co.,LTD. are −90.78 KRW. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Chai Communication Co.,LTD. (351870)?
The net margin of Chai Communication Co.,LTD. is −1.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Chai Communication Co.,LTD. (351870)?
The return on equity (ROE) of Chai Communication Co.,LTD. is 1.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Chai Communication Co.,LTD. (351870)?
On an EBIT basis the return on assets of Chai Communication Co.,LTD. is 6.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Chai Communication Co.,LTD. (351870)?
The operating margin of Chai Communication Co.,LTD. is 10.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Chai Communication Co.,LTD. (351870)?
Revenue at Chai Communication Co.,LTD. is growing +131% versus a year earlier (3y avg +5.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Chai Communication Co.,LTD. (351870) generate?
The free cash flow of Chai Communication Co.,LTD. is −94.0M KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Chai Communication Co.,LTD. (351870) carry?
The net debt of Chai Communication Co.,LTD. is 50.2B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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