Chai Communication Co (351870) Fair Value & Analysis
Communication Services · KR · Market cap 17.9B KRW
Fair value as of: Jul 21, 2026
From 13 valuation models · updated 20 days ago
Share price −5.4% over the past month.
Below-average quality, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range (1,372 KRW to 2,959 KRW) leaves room in how you read the outcome.
Price vs Fair Value (22 months)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
22‑month range 1,575 KRW – 22,100 KRW · fair‑value band 1,372 KRW – 2,959 KRW · the 1,728 KRW price screens below the 1,867 KRW fair value. Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Chai Communication Co (351870) currently trades at 1,728 KRW, while our model-based Fair Value estimate is 1,867 KRW, implying the stock looks roughly 8.1% fairly valued today. The Quality Score stands at 38/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Chai Communication Co generated revenue of 74.4B KRW at a net margin of 0.2%. Revenue grew 71.0% year over year. It earns a return on equity of 2.9%. Net debt stands at 50.2B KRW. Fundamentals as of Jul 21, 2026
Our scenario range runs from 1,372 KRW (bear case) to 2,959 KRW (bull case); at 1,728 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at 8%, 351870 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 13 models by family
Widest divergence: Economic Profit (3,247 KRW) versus Earnings-Based (761.78 KRW). Highest evidence: Growth-Adj P/E (68).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 39 · Market factors (momentum, volatility) 18
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Chai Communication Co., Ltd. engages in the advertising agency business in South Korea. The company offers various advertising solutions and services, including ATL, AI, application, BTL, brand film, banner advertising, creativity, contents, campaigns, consulting, DA, digital journey, design, e CRM, event, feed contents, goods, growth hacking.
Full company description
Chai Communication Co., Ltd. engages in the advertising agency business in South Korea. The company offers various advertising solutions and services, including ATL, AI, application, BTL, brand film, banner advertising, creativity, contents, campaigns, consulting, DA, digital journey, design, e CRM, event, feed contents, goods, growth hacking. human-centric, HTML, interactive advertising, and identity. It also provides keyword marketing, log analysis, media-mix, metaverse, mobile, OOH, owned media, organic traffic, pop-up, promotion, print, performance, rich media advertising, retargeting, SMO, social marketing, SEO, TVC, tracking, targeting advertising, tech, UI, UX, viral film, virtual, website, and ZUA. The company was founded in 2004 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Chai Communication Co reported revenue of 66.5B KRW in FY2025 versus 46.5B KRW in FY2021, a compound +9.4%/yr. Reported net income was 1.2B KRW in FY2025, compounding −31.9%/yr from FY2021.
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Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Magnite, Inc MGNI | $19.91 | $17.17 | -14% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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