Chai Communication Co.,LTD. (351870) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Chai Communication Co.,LTD. KRW 1,867, price KRW 2,245, upside -16.8%, quality 38 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Chai Communication Co., Ltd. engages in the advertising agency business in South Korea. The company offers various advertising solutions and services, including ATL, AI, application, BTL, brand film, banner advertising, creativity, contents, campaigns, consulting, DA, digital journey, design, e CRM, event, feed contents, goods, growth hacking.
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Chai Communication Co., Ltd. engages in the advertising agency business in South Korea. The company offers various advertising solutions and services, including ATL, AI, application, BTL, brand film, banner advertising, creativity, contents, campaigns, consulting, DA, digital journey, design, e CRM, event, feed contents, goods, growth hacking. human-centric, HTML, interactive advertising, and identity. It also provides keyword marketing, log analysis, media-mix, metaverse, mobile, OOH, owned media, organic traffic, pop-up, promotion, print, performance, rich media advertising, retargeting, SMO, social marketing, SEO, TVC, tracking, targeting advertising, tech, UI, UX, viral film, virtual, website, and ZUA. The company was founded in 2004 and is headquartered in Seoul, South Korea.
Stock analysis
Chai Communication Co.,LTD. (351870) currently trades at 2,245 KRW, while our model-based Fair Value estimate is 1,867 KRW, implying the stock looks roughly 20.2% overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 3,222 KRW per share, and 6 of the 13 models we run sit above the 2,245 KRW price.
Bear case: the Earnings-Based group reads lowest at 761.78 KRW, and 7 of the 13 models stay below the price. Evidence for this calculation is medium.
Scenario range: 1,484 KRW (bear) to 2,756 KRW (bull), the price of 2,245 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 38/100 (below-average quality), in the Communication Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Chai Communication Co.,LTD. reported revenue of 66.5B KRW in FY2025 versus 46.5B KRW in FY2021, a compound +9.4%/yr. Reported net income was 1.2B KRW in FY2025, compounding −31.9%/yr from FY2021.
Key figures
Market cap 25.1B KRW (≈ $17.5M) · P/S ratio 0.24 · Net margin 1.8% · Return on equity 2.9% · Return on assets (EBIT) 6.8% · Operating margin −4.7% · Revenue (TTM) 74.4B KRW · Revenue growth (YoY) +71.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (medium confidence).
What moves the price
The share trades about 65% below its 52-week high and 43% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at −17%, 351870 screens richer than that median.
Fair Value models
Bear 1,484 KRWFair Value 1,867 KRWBull 2,756 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.38/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+13.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.5%
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−26.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−26.5%
Dividend (yield on the price)0.0%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 7%
Compare Chai Communication Co.,LTD. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 197 stocks
Beats the industry median on 3/9 measures
Overall it trails its industry peers.
Valuation
Quality Score38 · Bottom 25%
Fair Value upside−17% · Below median
Profitability
Return on equity (TTM)3% · Above median
Return on assets1% · Below median
Net margin (TTM)0% · Below median
Operating margin (TTM)−5% · Below median
Growth and dividend
Revenue growth71% · Top 25%
Balance sheet
Debt / equity1.19× · Highest 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Chai Communication Co.,LTD. Fair Value". https://www.fairvalue-calculator.com/stock/351870
Frequently asked questions
Is Chai Communication Co.,LTD. (351870) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 1,867 KRW versus a price of 2,245 KRW, about −17% upside (overvalued).
What is the fair value of 351870?
Our model-based fair value for Chai Communication Co.,LTD. is 1,867 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 2,245 KRW.
What is the quality score of 351870?
Chai Communication Co.,LTD. has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Chai Communication Co.,LTD. (351870)?
Our model-based price target is the fair value of 1,867 KRW (as of Sep 24, 2026) from 13 valuation models. Cautious scenario 1,484 KRW, optimistic scenario 2,756 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Chai Communication Co.,LTD. stock forecast for 2026?
Our models put fair value at 1,867 KRW, about −17% upside versus a price of 2,245 KRW (overvalued). Cautious scenario 1,484 KRW, optimistic scenario 2,756 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Chai Communication Co.,LTD. (351870)?
Chai Communication Co.,LTD. reported trailing-twelve-month revenue of about 74.4B KRW (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Chai Communication Co.,LTD. (351870)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Chai Communication Co.,LTD. it is 1,867 KRW per share (as of Sep 24, 2026), against a price of 2,245 KRW. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is Chai Communication Co.,LTD. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 351870 trades above its calculated fair value: price 2,245 KRW, fair value 1,867 KRW, a gap of about −17% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 351870?
No. The price is what the market pays today (2,245 KRW); the fair value is what the company's own numbers justify (1,867 KRW). For Chai Communication Co.,LTD. the two are 377.52 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Chai Communication Co.,LTD. worth?
The market values Chai Communication Co.,LTD. at about 25.1B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 2,245 KRW; our models calculate a fair value of 1,867 KRW per share.
What do the bullish and bearish scenarios say about 351870?
Our models span a range for Chai Communication Co.,LTD.: cautious scenario 1,484 KRW, base 1,867 KRW, optimistic 2,756 KRW per share (as of Sep 24, 2026, price 2,245 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Chai Communication Co.,LTD. (351870)?
Balance-sheet figures for Chai Communication Co.,LTD. (as of Sep 24, 2026): return on equity 2.9%, debt of 1.19 per unit of equity. They feed the Quality Score of 38/100, which measures business quality independently of the share price.
How far is 351870 from its 52-week high?
Chai Communication Co.,LTD. trades at 2,245 KRW, about 65% below its 52-week high of 6,470 KRW and 43% above the low of 1,575 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 1,867 KRW is for.
Which stocks are comparable to Chai Communication Co.,LTD.?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Chai Communication Co.,LTD. stock attractive at the current price?
The data as of Sep 24, 2026: price 2,245 KRW, calculated fair value 1,867 KRW (−17%), Quality Score 38/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 351870 calculated?
We run Chai Communication Co.,LTD. through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 1,867 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. Chai Communication Co.,LTD. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Chai Communication Co.,LTD. (351870)?
The closing price on Sep 23, 2026 was 2,245 KRW. Our model-based fair value is 1,867 KRW, about −17% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Chai Communication Co.,LTD. right now?
Weak quality (38/100) and above fair value at the same time, the margin of safety is missing on both counts. A fairly wide model range (1,484 KRW to 2,756 KRW) leaves room in how you read the outcome.
Key figures of Chai Communication Co.,LTD.
How large is the market capitalisation of Chai Communication Co.,LTD. (351870)?
The market capitalisation of Chai Communication Co.,LTD. is 25.1B KRW (≈ $17.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Chai Communication Co.,LTD. (351870)?
The price-to-sales ratio of Chai Communication Co.,LTD. is 0.24 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Chai Communication Co.,LTD. (351870)?
The net margin of Chai Communication Co.,LTD. is 1.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Chai Communication Co.,LTD. (351870)?
The return on equity (ROE) of Chai Communication Co.,LTD. is 2.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Chai Communication Co.,LTD. (351870)?
On an EBIT basis the return on assets of Chai Communication Co.,LTD. is 6.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Chai Communication Co.,LTD. (351870)?
The operating margin of Chai Communication Co.,LTD. is −4.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Chai Communication Co.,LTD. (351870)?
Revenue at Chai Communication Co.,LTD. is growing +71.0% versus a year earlier (3y avg +5.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Chai Communication Co.,LTD. (351870) generate?
The free cash flow of Chai Communication Co.,LTD. is −94.0M KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Chai Communication Co.,LTD. (351870) carry?
The net debt of Chai Communication Co.,LTD. is 50.2B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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