Auto& Inc. (353590) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Auto& Inc. KRW 627, price KRW 1,408, upside -55.5%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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AUTO& Inc. engages in manufacturing and sale of automobile supplies and accessories in South Korea. The company also develops an e-commerce platform specialized for O2O-based means of transportation. AUTO& Inc. was founded in 2012 and is based in Anyang-si, South Korea.
Stock analysis
Auto& Inc. (353590) currently trades at 1,408 KRW, while our model-based Fair Value estimate is 627.33 KRW, implying the stock looks roughly 124.5% overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 2,481 KRW per share, and 5 of the 6 models we run sit above the 1,408 KRW price.
Bear case: the Asset-Based group reads lowest at 967.62 KRW, and 1 of the 6 models stay below the price. Evidence for this calculation is low.
Scenario range: 627.33 KRW (bear) to 784.16 KRW (bull), the price of 1,408 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Auto& Inc. reported revenue of 59.1B KRW in FY2025 versus 50.3B KRW in FY2021, a compound +4.1%/yr. Reported net income was −5.2B KRW in FY2025.
Key figures
Market cap 19.6B KRW (≈ $14.4M) · P/S ratio 0.34 · Net margin −8.8% · Return on equity −28.7% · Return on assets (EBIT) −2.5% · Operating margin −12.0% · Revenue (TTM) 57.4B KRW · Revenue growth (YoY) −13.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 33 out of 100 (medium confidence).
What moves the price
The share trades about 65% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −38% fair-value upside, at −55%, 353590 screens richer than that median.
Fair Value models
Bear 627.33 KRWFair Value 627.33 KRWBull 784.16 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.19/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+3.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.9%
’19
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
9.4% (2020) → 1.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto Parts · 692 stocks
Beats the industry median on 1/7 measures
Overall it trails its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside−55% · Bottom 25%
Profitability
Return on assets0% · Bottom 25%
Net margin (TTM)−10% · Bottom 25%
Operating margin (TTM)−12% · Bottom 25%
Growth and dividend
Revenue growth−14% · Bottom 25%
Balance sheet
Debt / equity0.11× · Below median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 24
FUTURE (revenue growth)0· sector 21
PAST (return on equity)0· sector 28
HEALTH (low debt)95· sector 95
DIVIDEND (yield)0· sector 38
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Auto& Inc. Fair Value". https://www.fairvalue-calculator.com/stock/353590
Frequently asked questions
Is Auto& Inc. (353590) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 627.33 KRW versus a price of 1,408 KRW, about −55% upside (overvalued).
What is the fair value of 353590?
Our model-based fair value for Auto& Inc. is 627.33 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 1,408 KRW.
What is the quality score of 353590?
Auto& Inc. has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Auto& Inc. (353590)?
Our model-based price target is the fair value of 627.33 KRW (as of Sep 24, 2026) from 6 valuation models. Cautious scenario 627.33 KRW, optimistic scenario 784.16 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Auto& Inc. stock forecast for 2026?
Our models put fair value at 627.33 KRW, about −55% upside versus a price of 1,408 KRW (overvalued). Cautious scenario 627.33 KRW, optimistic scenario 784.16 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Auto& Inc. (353590)?
Auto& Inc. reported trailing-twelve-month revenue of about 57.4B KRW (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Auto& Inc. (353590)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Auto& Inc. it is 627.33 KRW per share (as of Sep 24, 2026), against a price of 1,408 KRW. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is Auto& Inc. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 353590 trades above its calculated fair value: price 1,408 KRW, fair value 627.33 KRW, a gap of about −55% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 353590?
No. The price is what the market pays today (1,408 KRW); the fair value is what the company's own numbers justify (627.33 KRW). For Auto& Inc. the two are 780.67 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Auto& Inc. worth?
The market values Auto& Inc. at about 19.6B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 1,408 KRW; our models calculate a fair value of 627.33 KRW per share.
What do the bullish and bearish scenarios say about 353590?
Our models span a range for Auto& Inc.: cautious scenario 627.33 KRW, base 627.33 KRW, optimistic 784.16 KRW per share (as of Sep 24, 2026, price 1,408 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Auto& Inc. (353590)?
Balance-sheet figures for Auto& Inc. (as of Sep 24, 2026): return on equity −28.7%, debt of 0.11 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 353590 from its 52-week high?
Auto& Inc. trades at 1,408 KRW, about 65% below its 52-week high of 4,010 KRW and at the low of 1,408 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 627.33 KRW is for.
Which stocks are comparable to Auto& Inc.?
From the same area (Consumer Cyclical) we also value O'Reilly Automotive, Inc, AutoZone, Inc, Hyundai Mobis Co, Fuyao Glass Industry Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Auto& Inc. stock attractive at the current price?
The data as of Sep 24, 2026: price 1,408 KRW, calculated fair value 627.33 KRW (−55%), Quality Score 50/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 353590 calculated?
We run Auto& Inc. through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 627.33 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Auto& Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Auto& Inc. (353590)?
The closing price on Sep 23, 2026 was 1,408 KRW. Our model-based fair value is 627.33 KRW, about −55% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Auto& Inc. right now?
The price sits above even our optimistic bull case (784.16 KRW). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Auto& Inc.
How large is the market capitalisation of Auto& Inc. (353590)?
The market capitalisation of Auto& Inc. is 19.6B KRW (≈ $14.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Auto& Inc. (353590)?
The price-to-sales ratio of Auto& Inc. is 0.34 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Auto& Inc. (353590)?
The net margin of Auto& Inc. is −8.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Auto& Inc. (353590)?
The return on equity (ROE) of Auto& Inc. is −28.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Auto& Inc. (353590)?
On an EBIT basis the return on assets of Auto& Inc. is −2.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Auto& Inc. (353590)?
The operating margin of Auto& Inc. is −12.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Auto& Inc. (353590)?
Revenue at Auto& Inc. is growing −13.7% versus a year earlier (3y avg +7.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Auto& Inc. (353590) generate?
The free cash flow of Auto& Inc. is −1.1B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Auto& Inc. (353590) carry?
The net debt of Auto& Inc. is 6.9B KRW (fiscal year 2022). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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