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3698 (3698) Fair Value & Analysis

Financial Services · Market cap HK$60.8B

3 3698 3698 · HK
PriceHK$4.36
Fair ValueHK$8.72
Upside+100.0%
Quality61/100
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Evidence: High Range HK$6.54 – HK$10.90

Fair value as of: Jul 2, 2026

From 26 valuation models · updated today

Share price −12.1% over the past month.

Price vs Fair Value (12 months)

HK$5.34 HK$3.17 Fair Value HK$8.72 Jun 2025 Jul 2026

12‑month range HK$3.17 – HK$5.34 · fair‑value band HK$6.54 – HK$10.90 · the HK$4.36 price screens below the HK$8.72 fair value. As of Jul 2, 2026.

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Analysis

3698 (3698) currently trades at HK$4.36, while our model-based Fair Value estimate is HK$8.72 — implying the stock looks roughly 100.0% undervalued today. We read business quality at 61/100 (solid quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 3698 generated revenue of HK$30.9B at a net margin of 53.5%. Revenue grew 6.0% year over year. It earns a return on equity of 10.1%. Net debt stands at HK$482B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$30.9B
Revenue growth (YoY) +6.0%
Net margin 53.5%
Return on equity 10.1%
Free cash flow HK$28.0B FY2025
P/E ratio 3.3
More key figures
Operating margin 58.1%
EPS (TTM) HK$0.6600
Dividend yield 5.8%
EPS growth (YoY) +12.7%
Net debt HK$482B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

3698 reported revenue of HK$75.9B in FY2025 versus HK$22.2B in FY2021, a compound +36.0%/yr. Reported net income was HK$16.1B in FY2025, compounding +8.9%/yr from FY2021.

Revenue +36.0%/yr
FY21 HK$22.2B
FY22 HK$29.4B
FY23 HK$27.8B
FY24 HK$33.8B
FY25 HK$75.9B
Net income +8.9%/yr
FY21 HK$11.5B
FY22 HK$13.4B
FY23 HK$14.4B
FY24 HK$15.4B
FY25 HK$16.1B

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Recent news

External third-party headlines (Yahoo Finance, Reuters and others) — not an editorial selection, not financial advice.

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6 more Banks - Regional stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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Frequently asked questions

Is 3698 (3698) undervalued?
As of Jul 2, 2026, our model estimates a fair value of HK$8.72 versus a price of HK$4.36 — about +100% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 3698?
Our model-based fair value for 3698 is HK$8.72 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$4.36.
What is the quality score of 3698?
3698 has a Quality Score of 61/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of 3698 (3698)?
3698 reported trailing-twelve-month revenue of about HK$30.9B (latest available figure, as of Jul 2, 2026).
What is the net profit margin of 3698?
The net profit margin of 3698 is about 53.5%, meaning it keeps roughly 53.5% of revenue as net income. Based on the latest reported figures.
Does 3698 pay a dividend?
3698 currently shows a dividend yield of about 5.79% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.