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The Pinkfong Company (403850) Fair Value & Analysis

Communication Services · KR · Market cap 175B KRW

Price10,150 KRW
Fair Value27,553 KRW
Upside+171.5%
Quality95/100
Evidence: High Range 20,888 KRW – 34,814 KRW

Fair value as of: Jun 25, 2026

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Analysis

The Pinkfong Company (403850) currently trades at 10,150 KRW, while our model-based Fair Value estimate is 27,553 KRW — implying the stock looks roughly 171.5% undervalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

The Pinkfong Company, Inc. develops video and audio content, live events, and mobile apps for kids and families worldwide. It provides its products under the Pinkfong, Baby Shark, and Bebefinn brand names. The company was formerly known as SMARTSTUDY Co., Ltd. and changed its name to The Pinkfong Company, Inc. in January 2022. The Pinkfong Company, Inc. was founded in 2010 and is headquartered in Seoul, South Korea.

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Frequently asked questions

Is The Pinkfong Company (403850) undervalued?
As of Jun 25, 2026, our model estimates a fair value of 27,553 KRW versus a price of 10,150 KRW — about +171% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 403850?
Our 21-model fair value for The Pinkfong Company is 27,553 KRW (as of Jun 25, 2026), built from audited fundamentals. The current price is 10,150 KRW.
What is the quality score of 403850?
The Pinkfong Company has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.