The Pinkfong Company (403850) Fair Value & Analysis
Communication Services · KR · Market cap 138B KRW
Fair value as of: Jul 22, 2026
From 22 valuation models · updated 19 days ago
Share price +12.3% over the past month.
A solid business, screening 95% undervalued on our models.
What matters now
- The price is below even our cautious bear case (17,755 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (9 months)
White line = price, green steps = our fair value per fiscal year. As of Jul 22, 2026.
How to read this chart
9‑month range 9,600 KRW – 41,550 KRW · fair‑value band 17,755 KRW – 29,592 KRW · the 12,030 KRW price screens below the 23,420 KRW fair value. As of Jul 22, 2026.
Analysis
The Pinkfong Company (403850) currently trades at 12,030 KRW, while our model-based Fair Value estimate is 23,420 KRW, implying the stock looks roughly 94.7% undervalued today. The Quality Score stands at 55/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, The Pinkfong Company generated revenue of 90.4B KRW at a net margin of 21.0%. Revenue declined 14.4% year over year. It earns a return on equity of 13.1%. Fundamentals as of Jul 22, 2026
Our scenario range runs from 17,755 KRW (bear case) to 29,592 KRW (bull case); at 12,030 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Communication Services peers we cover trades at -52% fair-value upside, at 95%, 403850 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 22 models by family
Widest divergence: Multiples (27,851 KRW) versus Asset-Based (8,601 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 5
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
The Pinkfong Company, Inc. develops video and audio content, live events, and mobile apps for kids and families worldwide. It provides its products under the Pinkfong, Baby Shark, and Bebefinn brand names. The company was formerly known as SMARTSTUDY Co., Ltd. and changed its name to The Pinkfong Company, Inc. in January 2022. The Pinkfong Company, Inc.
Full company description
The Pinkfong Company, Inc. develops video and audio content, live events, and mobile apps for kids and families worldwide. It provides its products under the Pinkfong, Baby Shark, and Bebefinn brand names. The company was formerly known as SMARTSTUDY Co., Ltd. and changed its name to The Pinkfong Company, Inc. in January 2022. The Pinkfong Company, Inc. was founded in 2010 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
The Pinkfong Company reported revenue of 93.9B KRW in FY2025 versus 83.2B KRW in FY2021, a compound +3.1%/yr. Reported net income was 18.2B KRW in FY2025, compounding −5.3%/yr from FY2021.
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Peer Group
Entertainment · 265 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Entertainment median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Entertainment stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Netflix, Inc ZNFL | C$6.77 | C$2.96 | -56% |
| The Walt Disney Company DIS | $96.30 | $89.55 | -7% |
| Warner Bros. Discovery, Inc WBD | $26.87 | $9.13 | -66% |
| Live Nation Entertainment, Inc LYV | $178.44 | $46.89 | -74% |
| Universal Music Group UMG | €18.91 | €14.78 | -22% |
| TKO Group TKO | $184.40 | $22.16 | -88% |
| Empresas Cablevisión, S.A. CABLECPO | 55.00 MXN | 60.49 MXN | +10% |
| Beijing Enlight Media Co 300251 | ¥11.77 | ¥10.97 | -7% |
| PT MNC Digital Entertainment Tbk, MSIN | 456.00 IDR | 221.09 IDR | -52% |
| Prime Focus Limited PFOCUS | ₹298.25 | ₹63.45 | -79% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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