Beijing Bashi Media Co Ltd (600386) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Beijing Bashi Media Co Ltd stock ¥1.82, price ¥3.43, that is 47.0% below the price, quality 47 out of 100. Rating: strongly overvalued. Calculated from audited financials with 14 of our 26 valuation models and 37 quality factors, updated daily.
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Beijing Bashi Media Co Ltd
600386 · SHGOur calculation puts a fair price 47% below what the stock costs today.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range ¥2.57 – ¥5.47 · fair‑value band ¥1.43 – ¥2.48 · the ¥3.43 price screens above the ¥1.82 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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Company profile
Beijing Bashi Media Co., Ltd. provides automotive services in China. It operates through Advertising and Media; Automobile Service; and New Energy segments.
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The company is involved in producing and publishing public transportation media advertisements; operating bus body and bus shelter light box advertising; sales and maintenance of store vehicle; and car rental, vehicle scrapping and recycling, and dismantling business, as well as supply electric power.
It also offers public bus charging and social vehicle charging service; investment and asset management; automobile sales and repair, and new energy vehicle charging; and technical support services.
The company was formerly known as Beijing Bus Co., Ltd. Beijing Bashi Media Co., Ltd. was founded in 1999 and is based in Beijing, China. Beijing Bashi Media Co., Ltd. is a subsidiary of Beijing Public Transport Holdings (Group) Ltd.
Stock analysis
Beijing Bashi Media Co Ltd (600386) currently trades at ¥3.43, while our model-based Fair Value estimate is ¥1.82, 47% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥6.99 per share, and 9 of the 14 models we run sit above the ¥3.43 price.
Bear case: the Earnings-Based group reads lowest at ¥0.8900, and 5 of the 14 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥1.43 (bear) to ¥2.48 (bull), the price of ¥3.43 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Beijing Bashi Media Co Ltd reported revenue of 3.9B CNY in FY2025 versus 4.3B CNY in FY2021, a compound −2.4%/yr. Reported net income was −10.4M CNY in FY2025.
Key figures
Market cap 2.8B CNY (≈ $414M) Small · P/S ratio 0.85 · EPS (TTM) ¥−0.0600 · Net margin −1.3% · Return on equity −2.9% · Return on assets (EBIT) 2.9% (5-year average) · Operating margin −0.8% · Revenue (TTM) 3.3B CNY.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (medium confidence).
What moves the price
The share trades about 32% below its 52-week high and 14% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −23% fair-value upside, at −47%, 600386 screens richer than that median.
Fair Value models
All 14 models by family
The fair value above starts from this blend and is adjusted for a cyclical trough year.
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
600386 screens overvalued: fair value 47% below the price. Compare with O'Reilly Automotive, Inc →
Compare Beijing Bashi Media Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto Parts · 655 stocks
Valuation Multiplesvs Auto Parts median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Dividend yield by industry
- EV/EBITDA by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Auto Parts stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Magna International Inc MGA | $61.86 | $98.98 | +60% | vs 600386 |
| Hyundai Mobis Co 012330 | 349,000 KRW | 534,994 KRW | +53% | vs 600386 |
| Genuine Parts Company GPC | $122.80 | $115.96 | −6% | vs 600386 |
| Knorr-Bremse AG KBX | €94.45 | €72.88 | −23% | vs 600386 |
| AutoZone, Inc AZO | $3,216 | $2,468 | −23% | vs 600386 |
| Fuyao Glass Industry Group 600660 | ¥55.92 | ¥40.74 | −27% | vs 600386 |
| Ningbo Tuopu Group 601689 | ¥44.71 | ¥32.24 | −28% | vs 600386 |
| Samvardhana Motherson International Limited MOTHERSON | ₹158.55 | ₹96.06 | −39% | vs 600386 |
| O'Reilly Automotive, Inc ORLY | $89.89 | $48.66 | −46% | vs 600386 |
| Bosch Limited BOSCHLTD | ₹50,700 | ₹25,168 | −50% | vs 600386 |
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Frequently asked questions
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Key figures of Beijing Bashi Media Co Ltd
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