Changjiang Publishing & Media Co (600757) Fair Value & Analysis
Communication Services · CN · Market cap 9.4B CNY
Fair value as of: Aug 9, 2026
From 26 valuation models · updated yesterday
Fair value updated Aug 9, 2026, revised from ¥12.29 to ¥11.91 (−3.1%) since Jul 11, 2026. Share price +3.3% over the past month.
A solid business, screening 54% undervalued on our models.
What matters now
- Solid quality (63/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (¥7.27 to ¥17.75) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 9, 2026.
How to read this chart
60‑month range ¥4.31 – ¥12.29 · fair‑value band ¥7.27 – ¥17.75 · the ¥7.75 price screens below the ¥11.91 fair value. Dashed = 300-day average. As of Aug 9, 2026.
Analysis
Changjiang Publishing & Media Co (600757) currently trades at ¥7.75, while our model-based Fair Value estimate is ¥11.91, implying the stock looks roughly 53.7% undervalued today. The Quality Score stands at 63/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Changjiang Publishing & Media Co generated revenue of 6.8B CNY at a net margin of 14.0%. Revenue declined 15.4% year over year. It earns a return on equity of 9.3%. The balance sheet holds a net cash position of 1.7B CNY. Fundamentals as of Aug 9, 2026
Our scenario range runs from ¥7.27 (bear case) to ¥17.75 (bull case); at ¥7.75, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at 54%, 600757 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings (¥14.35) versus Asset-Based (¥5.53). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 9, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 61 · Market factors (momentum, volatility) 41
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Changjiang Publishing & Media Co.,Ltd operates as a publishing company in China. The company engages in the publication, distribution, printing and material trade of books, periodicals, newspapers, audiovisual products, and electronic publications.
Full company description
Changjiang Publishing & Media Co.,Ltd operates as a publishing company in China. The company engages in the publication, distribution, printing and material trade of books, periodicals, newspapers, audiovisual products, and electronic publications. It also offers publication and distribution of textbooks, teaching aids, general books, and audio-visual products, as well as engages in the procurement and sale of paper, equipment and other materials and products; and printing and packaging of various books and periodicals. In addition, the company is involved in educational research consulting; artwork production and sales; auctions; culture and media; early childhood and digital education; software; property; supplies; cultural and creative products; rental and business; research and experimental development; printing supplies; investment; and other financial services. The company is headquartered in Wuhan, China. Changjiang Publishing & Media Co.,Ltd operates as a subsidiary of Hubei Changjiang Publishing & Media Group Company Limited.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Changjiang Publishing & Media Co reported revenue of ¥7.1B in FY2025 versus ¥6.0B in FY2021, a compound +4.1%/yr. Reported net income was ¥1.0B in FY2025, compounding +9.8%/yr from FY2021.
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Peer Group
Publishing · 110 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Publishing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate (as of Aug 9, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $76.71 | $41.95 | -45% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.20 | ¥10.07 | +9% |
| China Science Publishing & Media Ltd 601858 | ¥26.32 | ¥10.31 | -61% |
| People.cn CO., LTD 603000 | ¥17.10 | ¥4.23 | -75% |
| China South Publishing & Media Group 601098 | ¥10.43 | ¥14.66 | +41% |
| John Wiley & Sons, Inc WLY | $49.51 | $57.01 | +15% |
| Zhejiang Publishing & Media Co 601921 | ¥7.15 | ¥7.54 | +5% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥11.87 | ¥21.61 | +82% |
| Shandong Publishing&Media Co 601019 | ¥6.98 | ¥11.60 | +66% |
| Guangdong Guangzhou Daily Media Co 002181 | ¥7.61 | ¥1.35 | -82% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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