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Changjiang Publishing & Media Co (600757) Fair Value & Analysis

Communication Services · CN · Market cap 9.4B CNY

CP Changjiang Publishing & Media Co 600757 · SHG
Price¥7.75
Fair Value¥11.91
Upside+53.7%
Quality63/100
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Weak Growth
Solidly profitable · 14.0% net margin
Low debt · generates free cash flow
5.28% dividend yield
Ranks above peers (11/14)
Moderate moat 53/100
Evidence: High Range ¥7.27 – ¥17.75 Share as image

Fair value as of: Aug 9, 2026

From 26 valuation models · updated yesterday

Fair value updated Aug 9, 2026, revised from ¥12.29 to ¥11.91 (−3.1%) since Jul 11, 2026. Share price +3.3% over the past month.

A solid business, screening 54% undervalued on our models.

What matters now

  • Solid quality (63/100) at a price below fair value, the discount is the argument here, not the business quality.
  • A fairly wide model range (¥7.27 to ¥17.75) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

¥12.29 ¥4.31 Fair Value ¥11.91 Mar 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 9, 2026.

How to read this chart

60‑month range ¥4.31 – ¥12.29 · fair‑value band ¥7.27 – ¥17.75 · the ¥7.75 price screens below the ¥11.91 fair value. Dashed = 300-day average. As of Aug 9, 2026.

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Analysis

Changjiang Publishing & Media Co (600757) currently trades at ¥7.75, while our model-based Fair Value estimate is ¥11.91, implying the stock looks roughly 53.7% undervalued today. The Quality Score stands at 63/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Changjiang Publishing & Media Co generated revenue of 6.8B CNY at a net margin of 14.0%. Revenue declined 15.4% year over year. It earns a return on equity of 9.3%. The balance sheet holds a net cash position of 1.7B CNY. Fundamentals as of Aug 9, 2026

Our scenario range runs from ¥7.27 (bear case) to ¥17.75 (bull case); at ¥7.75, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at 54%, 600757 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF ¥5.53 ¥8.23 ¥12.38 80
Residual Income ¥7.19 ¥7.95 ¥11.42 76
Rev-Margin DCF ¥7.14 ¥11.62 ¥17.09 74
All 26 models by family
DCF Models
FCF DCF ¥5.53 ¥8.38 ¥12.87 38
Owner Earnings ¥10.58 ¥16.71 ¥26.34 31
5Y Revenue Exit ¥7.14 ¥11.73 ¥17.85 39
5Y EBITDA Exit ¥7.40 ¥12.25 ¥18.15 41
5Y P/E Exit ¥10.78 ¥18.91 ¥27.92 38
10Y Revenue Exit ¥6.29 ¥10.34 ¥16.29 36
10Y EBITDA Exit ¥6.67 ¥10.70 ¥16.52 37
10Y P/E Exit ¥8.83 ¥15.35 ¥24.17 35
Earnings-Based
Graham-Dodd ¥5.68 ¥22.22 ¥30.15 54
Lynch FV ¥5.47 ¥7.81 ¥10.15 50
PEG = 1.0 ¥5.47 ¥7.81 ¥10.15 46
EPV ¥7.27 ¥8.24 ¥9.08 59
Dividend Discount
Gordon GGM ¥3.61 ¥7.18 ¥10.88 70
DDM Multi-Stage ¥3.61 ¥6.21 ¥7.58 61
Multiples
P/E Multiple ¥13.79 ¥18.38 ¥22.98 63
P/S Multiple ¥10.65 ¥14.20 ¥17.75 58
P/B Multiple ¥10.65 ¥14.20 ¥17.75 55
EV/EBIT ¥10.48 ¥13.61 ¥16.73 53
EV/EBITDA ¥9.17 ¥11.85 ¥14.54 54
EV/Revenue ¥8.22 ¥11.26 ¥14.31 43
Asset-Based
NCAV (Graham) ¥4.12 ¥5.53 ¥8.25 50
Growth DCF
Growth DCF ¥5.53 ¥8.23 ¥12.38 80
Rev-Margin DCF ¥7.14 ¥11.62 ¥17.09 74
Economic Profit
Residual Income ¥7.19 ¥7.95 ¥11.42 76
ROIC Compounder ¥7.27 ¥8.24 ¥10.23 72
Growth Earnings
Growth-Adj P/E ¥10.05 ¥14.35 ¥18.66 68

Widest divergence: Growth Earnings (¥14.35) versus Asset-Based (¥5.53). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 6.8B CNY
Revenue growth (YoY) -15.4%
Net margin 14.0%
Return on equity 9.3%
Free cash flow 465M CNY FY2025
P/E ratio 9.8
More key figures
Operating margin 17.9%
EPS (TTM) ¥0.7900
Dividend yield 5.3%
EPS growth (YoY) -15.2%
Net cash 1.7B CNY FY2024

Figures from reported company fundamentals · as of Aug 9, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 63/100

Of which business quality 61 · Market factors (momentum, volatility) 41

Profitability 44
Margins and returns on capital today
Quality Growth 46
Are margins and returns improving?
Cashflow 38
Earnings quality: real cash, not paper profit
Fin. Strength 86
Balance sheet, leverage, solvency risk
Investment 83
Disciplined investing over empire-building
Low Volatility 94
Calm price path (market factor)
Momentum 21
Price trend over the last 3–12 months (market factor)
52W Momentum 16
Distance to the 52-week high (market factor)
Net Issuance 81
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Changjiang Publishing & Media Co.,Ltd operates as a publishing company in China. The company engages in the publication, distribution, printing and material trade of books, periodicals, newspapers, audiovisual products, and electronic publications.

Full company description

Changjiang Publishing & Media Co.,Ltd operates as a publishing company in China. The company engages in the publication, distribution, printing and material trade of books, periodicals, newspapers, audiovisual products, and electronic publications. It also offers publication and distribution of textbooks, teaching aids, general books, and audio-visual products, as well as engages in the procurement and sale of paper, equipment and other materials and products; and printing and packaging of various books and periodicals. In addition, the company is involved in educational research consulting; artwork production and sales; auctions; culture and media; early childhood and digital education; software; property; supplies; cultural and creative products; rental and business; research and experimental development; printing supplies; investment; and other financial services. The company is headquartered in Wuhan, China. Changjiang Publishing & Media Co.,Ltd operates as a subsidiary of Hubei Changjiang Publishing & Media Group Company Limited.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Changjiang Publishing & Media Co reported revenue of ¥7.1B in FY2025 versus ¥6.0B in FY2021, a compound +4.1%/yr. Reported net income was ¥1.0B in FY2025, compounding +9.8%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
7.1B CNY
Latest YoY
+0.1%
Avg. growth/yr (3Y)
+4.0%
Avg. growth/yr (5Y)
+1.2%
Avg. growth/yr (32Y)
+11.3%
Revenue +4.1%/yr
FY21 ¥6.0B
FY22 ¥6.3B
FY23 ¥6.8B
FY24 ¥7.1B
FY25 ¥7.1B
Net income +9.8%/yr
FY21 ¥697M
FY22 ¥729M
FY23 ¥1.0B
FY24 ¥945M
FY25 ¥1.0B

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Cite: Fair Value Calculator (2026). "Changjiang Publishing & Media Co Fair Value". https://www.fairvalue-calculator.com/stock/600757

Peer Group

Publishing · 110 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 63 · Above median
Fair Value upside +54% · Above median
Return on equity (TTM) 9% · Above median
Return on assets 3% · Above median
Net margin (TTM) 14% · Top 25%
Operating margin (TTM) 18% · Top 25%
Revenue growth -15% · Bottom 25%
Dividend yield (TTM) 5.3% · Top 25%

Valuation Multiples vs Publishing median · lower = cheaper

P/E (TTM) 9.8× · Cheaper than 75% of peers
P/B 0.94× · Cheaper than median
P/S (TTM) 1.39× · Pricier than median
P/FCF 3.0× · Cheaper than median
EV/EBITDA 9.5× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 39
FUTURE 0 · sector 0
PAST 37 · sector 21
HEALTH 100 · sector 99
DIVIDEND 100 · sector 57

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

Is Changjiang Publishing & Media Co (600757) overvalued or undervalued?
As of Aug 9, 2026, our model estimates a fair value of ¥11.91 versus a price of ¥7.75, about +54% (undervalued).
What is the fair value of 600757?
Our model-based fair value for Changjiang Publishing & Media Co is ¥11.91 (as of Aug 9, 2026), built from audited fundamentals. The current price is ¥7.75.
What is the quality score of 600757?
Changjiang Publishing & Media Co has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Changjiang Publishing & Media Co (600757)?
Changjiang Publishing & Media Co reported trailing-twelve-month revenue of about 6.8B CNY (latest available figure, as of Aug 9, 2026).
What is the net profit margin of 600757?
The net profit margin of Changjiang Publishing & Media Co is about 14.0%, meaning it keeps roughly 14.0% of revenue as net income. Based on the latest reported figures.
Does Changjiang Publishing & Media Co pay a dividend?
Changjiang Publishing & Media Co currently shows a dividend yield of about 5.28% relative to its recent price (as of Aug 9, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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