Northern United Publishing & Media Group Co Ltd (601999) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Northern United Publishing & Media Group Co Ltd ¥4.19, price ¥6.90, upside -39.3%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch Northern United Publishing & Media Group Co Ltd for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range ¥4.58 – ¥10.19 · fair‑value band ¥3.15 – ¥5.24 · the ¥6.90 price screens above the ¥4.19 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Follow Northern United Publishing & Media Group Co in your weekly email
Every Wednesday you see whether Northern United Publishing & Media Group Co is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Northern United Publishing & Media (Group) Company Limited engages in the publication, distribution, and printing of textbooks, supplementary books, general books, and other publications in China.
Show more
Northern United Publishing & Media (Group) Company Limited engages in the publication, distribution, and printing of textbooks, supplementary books, general books, and other publications in China. The company is involved in the publishing and distribution textbooks and supplementary teaching materials and electronic audio-visual products, as well as the wholesale, retail, and chain operation of general books; printing of publications, packaging, bills, and labels; supply of materials; develops and operates integrated publishing products; and engages in paper and printing consumables, equipment parts, and other related business, as well as manage and trade of raw and auxiliary materials for papermaking. It also integrates various media such as books, periodicals, electronic audio-visual products, and new media, as well as integrates traditional and digital publishing, online reading, and e-commerce sales. The company was founded in 2006 and is based in Shenyang, China. Northern United Publishing & Media (Group) Company Limited operates as a subsidiary of Liaoning Publishing Group.
Stock analysis
Northern United Publishing & Media Group Co Ltd (601999) currently trades at ¥6.90, while our model-based Fair Value estimate is ¥4.19, implying the stock looks roughly 64.7% overvalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of ¥7.44 per share, and 7 of the 25 models we run sit above the ¥6.90 price.
Bear case: the Dividend Discount group reads lowest at ¥0.7100, and 18 of the 25 models stay below the price. Evidence for this calculation is high.
Scenario range: ¥3.15 (bear) to ¥5.24 (bull), the price of ¥6.90 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Communication Services sector.
Mixed Growth: Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Northern United Publishing & Media Group Co Ltd reported revenue of 2.1B CNY in FY2025 versus 2.9B CNY in FY2021, a compound −7.5%/yr. Reported net income was 105M CNY in FY2025, compounding −0.9%/yr from FY2021.
Key figures
Market cap 3.8B CNY (≈ $568M) · P/E ratio 36.3 · P/S ratio 1.82 · EPS (TTM) ¥0.1900 · Dividend yield 0.9% · Net margin 5.0% · Return on equity 3.7% · Return on assets (EBIT) 2.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 26% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −39%, 601999 screens richer than that median.
Fair Value models
Bear ¥3.15Fair Value ¥4.19Bull ¥5.24
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (¥0.0951 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.2%
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−5.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.7%
Dividend (yield on the price)0.9%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−7% vs 3%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 6%
Start year 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−2.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −4.1% a year for the price.
Compare Northern United Publishing & Media Group Co Ltd with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 108 stocks
Beats the industry median on 4/14 measures
Overall it trails its industry peers.
Valuation
Quality Score65 · Above median
Fair Value upside−39% · Bottom 25%
Profitability
Return on equity (TTM)4% · Below median
Return on assets1% · Below median
Net margin (TTM)5% · Above median
Operating margin (TTM)1% · Below median
Growth and dividend
Revenue growth−13% · Bottom 25%
Dividend yield (TTM)0.9% · Bottom 25%
Valuation Multiplesvs Publishing median · lower = cheaper
P/E (TTM)36.3× · Priciest 25%
P/B1.42× · Pricier than median
P/S (TTM)1.88× · Priciest 25%
P/FCF2.1× · Cheaper than median
EV/EBITDA27.3× · Priciest 25%
PEG1.29× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 47
FUTURE (revenue growth)0· sector 0
PAST (return on equity)15· sector 25
HEALTH (low debt)0· sector 99
DIVIDEND (yield)17· sector 63
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Northern United Publishing & Media Group Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/601999
Frequently asked questions
Is Northern United Publishing & Media Group Co Ltd (601999) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of ¥4.19 versus a price of ¥6.90, about −39% upside (overvalued).
What is the fair value of 601999?
Our model-based fair value for Northern United Publishing & Media Group Co Ltd is ¥4.19 (as of Sep 24, 2026), built from audited fundamentals. The current price: ¥6.90.
What is the quality score of 601999?
Northern United Publishing & Media Group Co Ltd has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Northern United Publishing & Media Group Co Ltd (601999)?
Our model-based price target is the fair value of ¥4.19 (as of Sep 24, 2026) from 25 valuation models. Cautious scenario ¥3.15, optimistic scenario ¥5.24. It is a calculation from audited fundamentals, not an analyst target.
What is the Northern United Publishing & Media Group Co Ltd stock forecast for 2026?
Our models put fair value at ¥4.19, about −39% upside versus a price of ¥6.90 (overvalued). Cautious scenario ¥3.15, optimistic scenario ¥5.24. The calculation is refreshed regularly with new filings.
What is the revenue of Northern United Publishing & Media Group Co Ltd (601999)?
Northern United Publishing & Media Group Co Ltd reported trailing-twelve-month revenue of about 2.0B CNY (latest available figure, as of Sep 24, 2026).
Does Northern United Publishing & Media Group Co Ltd pay a dividend?
Northern United Publishing & Media Group Co Ltd currently shows a dividend yield of about 0.87% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Northern United Publishing & Media Group Co Ltd (601999)?
For today's price to be fair in a discounted-cash-flow model, Northern United Publishing & Media Group Co Ltd would have to grow free cash flow by -2.5 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 601999 use?
Our models discount Northern United Publishing & Media Group Co Ltd at 10.4 %: a base by market capitalisation (small), damped by beta 0.26, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Northern United Publishing & Media Group Co Ltd that is -2.5 % per year a year over ten years, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Northern United Publishing & Media Group Co Ltd (601999) delivered so far?
Over the past 5 years revenue at Northern United Publishing & Media Group Co Ltd grew -3.8 % a year. The price currently implies -2.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Northern United Publishing & Media Group Co Ltd (601999) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Northern United Publishing & Media Group Co Ltd (-2.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Northern United Publishing & Media Group Co Ltd (601999)?
The free-cash-flow yield on the price is 7.11 %: that much free cash flow Northern United Publishing & Media Group Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Northern United Publishing & Media Group Co Ltd (601999)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Northern United Publishing & Media Group Co Ltd it is ¥4.19 per share (as of Sep 24, 2026), against a price of ¥6.90. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Northern United Publishing & Media Group Co Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 601999 trades above its calculated fair value: price ¥6.90, fair value ¥4.19, a gap of about −39% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 601999?
No. The price is what the market pays today (¥6.90); the fair value is what the company's own numbers justify (¥4.19). For Northern United Publishing & Media Group Co Ltd the two are ¥2.71 per share apart. That gap is exactly why we show both numbers side by side.
How much is Northern United Publishing & Media Group Co Ltd worth?
The market values Northern United Publishing & Media Group Co Ltd at about 3.8B CNY (market capitalisation, as of Sep 24, 2026). Per share that is ¥6.90; our models calculate a fair value of ¥4.19 per share.
What do the bullish and bearish scenarios say about 601999?
Our models span a range for Northern United Publishing & Media Group Co Ltd: cautious scenario ¥3.15, base ¥4.19, optimistic ¥5.24 per share (as of Sep 24, 2026, price ¥6.90). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 601999?
Northern United Publishing & Media Group Co Ltd trades at a price-to-earnings ratio of 36.3 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥4.19 is built from several models across several years. Other multiples: PEG 1.3, P/B 1.4, P/S 1.9, EV/EBITDA 27.3.
What is the PEG ratio of 601999?
The PEG ratio of Northern United Publishing & Media Group Co Ltd is 1.29 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Northern United Publishing & Media Group Co Ltd (601999)?
Balance-sheet figures for Northern United Publishing & Media Group Co Ltd (as of Sep 24, 2026): return on equity 3.7%. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is 601999 from its 52-week high?
Northern United Publishing & Media Group Co Ltd trades at ¥6.90, about 18% below its 52-week high of ¥8.46 and 26% above the low of ¥5.46 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of ¥4.19 is for.
Which stocks are comparable to Northern United Publishing & Media Group Co Ltd?
From the same area (Communication Services) we also value The New York Times Company, Jiangsu Phoenix Publishing & Media Corporation, China Science Publishing & Media Ltd, People.cn CO., LTD, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Northern United Publishing & Media Group Co Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price ¥6.90, calculated fair value ¥4.19 (−39%), Quality Score 65/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 601999 calculated?
We run Northern United Publishing & Media Group Co Ltd through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥4.19, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Northern United Publishing & Media Group Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Northern United Publishing & Media Group Co Ltd (601999)?
The closing price on Sep 23, 2026 was ¥6.90. Our model-based fair value is ¥4.19, about −39% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Northern United Publishing & Media Group Co Ltd right now?
The price sits above even our optimistic bull case (¥5.24). The favourable scenario is already priced in. Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Northern United Publishing & Media Group Co Ltd (601999) come from?
Earnings per share at Northern United Publishing & Media Group Co Ltd grew +2.9 % a year from 2013 to 2024. Broken into its drivers: revenue per share +6.0 %, EBIT margin +7.9 %, tax rate −0.1 %, residual (interest, one-offs) −9.9 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Northern United Publishing & Media Group Co Ltd
How large is the market capitalisation of Northern United Publishing & Media Group Co Ltd (601999)?
The market capitalisation of Northern United Publishing & Media Group Co Ltd is 3.8B CNY (≈ $568M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Northern United Publishing & Media Group Co Ltd (601999)?
The price-to-sales ratio of Northern United Publishing & Media Group Co Ltd is 1.82 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Northern United Publishing & Media Group Co Ltd (601999)?
Earnings per share at Northern United Publishing & Media Group Co Ltd are ¥0.1900 (price ÷ EPS = P/E 36.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Northern United Publishing & Media Group Co Ltd (601999)?
The dividend yield of Northern United Publishing & Media Group Co Ltd is 0.9% (payout 31.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Northern United Publishing & Media Group Co Ltd (601999)?
The net margin of Northern United Publishing & Media Group Co Ltd is 5.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Northern United Publishing & Media Group Co Ltd (601999)?
The return on equity (ROE) of Northern United Publishing & Media Group Co Ltd is 3.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Northern United Publishing & Media Group Co Ltd (601999)?
On an EBIT basis the return on assets of Northern United Publishing & Media Group Co Ltd is 2.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Northern United Publishing & Media Group Co Ltd (601999)?
The operating margin of Northern United Publishing & Media Group Co Ltd is 1.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Northern United Publishing & Media Group Co Ltd (601999)?
Revenue at Northern United Publishing & Media Group Co Ltd is growing −12.7% versus a year earlier (3y avg −7.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net cash does Northern United Publishing & Media Group Co Ltd (601999) hold?
Northern United Publishing & Media Group Co Ltd holds more cash than debt, 1.2B CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
Free · no account needed
Watch Northern United Publishing & Media Group Co Ltd in the live analysis
One click puts Northern United Publishing & Media Group Co Ltd on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
