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6866 (6866) Fair Value & Analysis

Financial Services · Market cap HK$378M

6 6866 6866 · HK
PriceHK$0.3200
Fair ValueHK$0.6400
Upside+100.0%
Quality64/100
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Evidence: High Range HK$0.4820 – HK$0.7980

Fair value as of: Jul 2, 2026

From 24 valuation models · updated today

Share price −4.5% over the past month.

Price vs Fair Value (12 months)

HK$0.4000 HK$0.2700 Fair Value HK$0.6400 Jun 2025 Jul 2026

12‑month range HK$0.2700 – HK$0.4000 · fair‑value band HK$0.4820 – HK$0.7980 · the HK$0.3200 price screens below the HK$0.6400 fair value. As of Jul 2, 2026.

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Analysis

6866 (6866) currently trades at HK$0.3200, while our model-based Fair Value estimate is HK$0.6400 — implying the stock looks roughly 100.0% undervalued today. We read business quality at 64/100 (solid quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 6866 generated revenue of HK$133M at a net margin of 44.5%. Revenue declined 19.2% year over year. It earns a return on equity of 3.0%. Net debt stands at HK$412M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$133M
Revenue growth (YoY) -19.2%
Net margin 44.5%
Return on equity 3.0%
Free cash flow HK$86.8M FY2025
P/E ratio 5.3
More key figures
Operating margin 60.2%
EPS (TTM) HK$0.0430
EPS growth (YoY) -8.3%
Net debt HK$412M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

6866 reported revenue of HK$140M in FY2025 versus HK$199M in FY2021, a compound −8.5%/yr. Reported net income was HK$60.4M in FY2025, compounding −15.1%/yr from FY2021.

Revenue −8.5%/yr
FY21 HK$199M
FY22 HK$181M
FY23 HK$195M
FY24 HK$124M
FY25 HK$140M
Net income −15.1%/yr
FY21 HK$116M
FY22 HK$93.3M
FY23 HK$92.7M
FY24 HK$62.4M
FY25 HK$60.4M

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Similar stocks

6 more Credit Services stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock Price Fair Value vs Fair Value
Visa Inc V 5,663 MXN 229.36 MXN -96%
Mastercard Incorporated MA C$29.95 C$10.05 -66%
M4I M4I €430.50 €368.29 -14%
American Express Company AXP C$28.87 C$24.27 -16%
Capital One Financial Corporation COF $177.63 $125.08 -30%
Bajaj Finance Limited BAJFINANCE ₹889.40 ₹559.13 -37%

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Frequently asked questions

Is 6866 (6866) undervalued?
As of Jul 2, 2026, our model estimates a fair value of HK$0.6400 versus a price of HK$0.3200 — about +100% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 6866?
Our model-based fair value for 6866 is HK$0.6400 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.3200.
What is the quality score of 6866?
6866 has a Quality Score of 64/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of 6866 (6866)?
6866 reported trailing-twelve-month revenue of about HK$133M (latest available figure, as of Jul 2, 2026).
What is the net profit margin of 6866?
The net profit margin of 6866 is about 44.5%, meaning it keeps roughly 44.5% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.