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Airbnb, Inc (6Z1) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Airbnb, Inc €155, price €144, upside +7.6%, quality 77 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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AI
Broad data
Oct 2, 2026
Airbnb, Inc
6Z1 · XETRAQuality WatchlistQuality growthA strong company, but the current price is close to Fair Value.
·Fair value €155.36 · Fairly valued (+7.6%)
✓Quality 77/100
!Mixed Growth (revenue 3y +13.4 %/yr)
✓Solidly profitable · 19.9% net margin (TTM)
✓Low debt · generates free cash flow
!Moderate moat 63/100
What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 2, 2026.
How to read this chart
10‑month range €98.95 – €165.44 · fair‑value band €108.76 – €201.98 · the €144.36 price screens below the €155.36 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 2, 2026.
Company profile
Airbnb, Inc., together with its subsidiaries, operates a platform for stays, experiences, and services worldwide. The company's marketplace connects hosts and guests online or through mobile devices to book spaces, experiences, and services. It also offers gift cards. The company was formerly known as AirBed & Breakfast, Inc.
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Airbnb, Inc., together with its subsidiaries, operates a platform for stays, experiences, and services worldwide. The company's marketplace connects hosts and guests online or through mobile devices to book spaces, experiences, and services. It also offers gift cards. The company was formerly known as AirBed & Breakfast, Inc. and changed its name to Airbnb, Inc. in November 2010. Airbnb, Inc. was founded in 2007 and is headquartered in San Francisco, California.
Stock analysis
Airbnb, Inc (6Z1) currently trades at €144.36, while our model-based Fair Value estimate is €155.36, so the stock looks roughly fairly valued today (gap 7.1%).
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Valuation
Bull case: the DCF Models group reads highest at a median of €106.72 per share, and 2 of the 23 models we run sit above the €144.36 price.
Bear case: the Economic Profit group reads lowest at €33.16, and 21 of the 23 models stay below the price. Evidence for this calculation is high.
Scenario range: €108.76 (bear) to €201.98 (bull), the price of €144.36 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 77/100 (high quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Airbnb, Inc reported revenue of $12.2B in FY2025 versus $6.0B in FY2021, a compound +19.6%/yr. Reported net income was $2.5B in FY2025.
Key figures
Market cap €86.9B · P/E ratio 36.2 · P/S ratio 7.42 · EPS (TTM) €3.56 · Net margin 20.5% · Return on equity 32.3% · Return on assets (EBIT) 9.3% · Operating margin 3.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 8%, 6Z1 screens richer than that median.
Fair Value models
Bear €108.76
Fair Value €155.36
Bull €201.98
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (€2.69 per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
€101.31
€189.07
€350.06
72
5Y EBITDA Exit
€58.43
€90.41
€129.94
71
Growth DCF
€99.64
€177.35
€314.27
71
All 23 models by family
DCF Models
FCF DCF
€101.31
€189.07
€350.06
72
5Y Revenue Exit
€46.53
€64.89
€87.79
69
5Y EBITDA Exit
€58.43
€90.41
€129.94
71
5Y P/E Exit
€75.57
€127.16
€187.32
66
10Y Revenue Exit
€63.17
€87.60
€122.10
63
10Y EBITDA Exit
€71.73
€106.72
€158.76
64
10Y P/E Exit
€83.29
€134.27
€208.68
59
Earnings-Based
Graham-Dodd
€25.20
€132.96
€184.06
58
Lynch FV
€36.57
€52.24
€67.92
56
PEG = 1.0
€36.57
€52.24
€67.92
52
EPV
€34.98
€39.69
€43.81
70
Multiples
P/E Multiple
€61.14
€81.51
€101.89
61
P/S Multiple
€16.26
€21.68
€27.09
56
P/B Multiple
€36.29
€48.39
€60.49
53
EV/EBIT
€57.41
€74.31
€91.20
65
EV/EBITDA
€41.38
€52.93
€64.48
66
EV/Revenue
€21.91
€28.41
€34.91
53
Asset-Based
NCAV (Graham)
€6.05
€8.11
€12.10
52
Growth DCF
Growth DCF
€99.64
€177.35
€314.27
71
Rev-Margin DCF
€46.53
€65.59
€91.33
69
Economic Profit
Residual Income
€22.70
€33.16
€73.03
60
ROIC Compounder
€37.84
€46.54
€56.74
68
Growth Earnings
Growth-Adj P/E
€55.59
€79.42
€103.24
63
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Set up alert →Quality Score breakdown
Overall quality
77/100
Of which business quality 79 · Market factors (momentum, volatility) 64
Profitability
75
Margins and returns on capital today
Quality Growth
49
Are margins and returns improving?
Cashflow
98
Earnings quality: real cash, not paper profit
Fin. Strength
85
Balance sheet, leverage, solvency risk
Investment
58
Disciplined investing over empire-building
Low Volatility
51
Calm price path (market factor)
Momentum
67
Price trend over the last 3–12 months (market factor)
52W Momentum
74
Distance to the 52-week high (market factor)
Net Issuance
99
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
99/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+10.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.4%
’21
’22
’23
’24
’25
What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−7.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year−7.4%
Dividend (yield on the price)0.0%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 21%
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+9.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+9.9%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +6.5% a year for the price and +7.4% for the forecasts.
Forecast 2026 (sales)+14.1%
Forecast 2027 (sales)+10.5%
Projected 2028 (sales)+9.5%
Projected 2029 (sales)+8.4%
Projected 2030 (sales)+7.3%
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Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: German Stocks
- Valuation of the Germany market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $162.91 | $192.97 | +18% |
| Royal Caribbean Cruises Ltd RCL | $265.86 | $209.94 | −21% |
| Viking Holdings VIK | $79.30 | $87.23 | +10% |
| Expedia Group EXPE | $264.17 | $290.59 | +10% |
| Carnival Corporation CCL | $25.07 | $36.68 | +46% |
| Trip.com Group 9961 | HK$309.20 | HK$679.42 | +120% |
| Norwegian Cruise Line Holdings NCLH | $14.80 | $20.28 | +37% |
| Global Business Travel Group GBTG | $9.50 | $5.23 | −45% |
| MakeMyTrip Limited MMYT | $46.75 | $34.50 | −26% |
| Travel + Leisure Co TNL | $63.66 | $36.63 | −42% |
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Frequently asked questions
Is Airbnb, Inc (6Z1) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of €155.36 versus a price of €144.36, about +8% upside (fairly valued).
What is the fair value of 6Z1?
Our model-based fair value for Airbnb, Inc is €155.36 (as of Oct 2, 2026), built from audited fundamentals. The current price: €144.36.
What is the quality score of 6Z1?
Airbnb, Inc has a Quality Score of 77/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Airbnb, Inc (6Z1)?
Our model-based price target is the fair value of €155.36 (as of Oct 2, 2026) from 23 valuation models. Cautious scenario €108.76, optimistic scenario €201.98. It is a calculation from audited fundamentals, not an analyst target.
What is the Airbnb, Inc stock forecast for 2026?
Our models put fair value at €155.36, about +8% upside versus a price of €144.36 (fairly valued). Cautious scenario €108.76, optimistic scenario €201.98. The calculation is refreshed regularly with new filings.
What is the revenue of Airbnb, Inc (6Z1)?
Airbnb, Inc reported trailing-twelve-month revenue of about $12.6B (latest available figure, as of Oct 2, 2026).
What growth is priced into Airbnb, Inc (6Z1)?
For today's price to be fair in a discounted-cash-flow model, Airbnb, Inc would have to grow free cash flow by +9.0 % per year for five years (discount rate 9.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +19.6 % per year. As of Oct 2, 2026.
What discount rate (WACC) does the fair value of 6Z1 use?
Our models discount Airbnb, Inc at 9.3 %: a base by market capitalisation (large), damped by beta 1.14, country premium for Germany. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Airbnb, Inc that is +9.0 % per year a year over ten years, using the same discount rate (9.3 %) and the same formula as our fair value.
How much growth has Airbnb, Inc (6Z1) delivered so far?
Over the past 4 years revenue at Airbnb, Inc grew +19.6 % a year. The price currently implies +9.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Airbnb, Inc (6Z1) growing?
The median revenue growth in the sector is +9.1 % a year. That is the yardstick for the growth priced into Airbnb, Inc (+9.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Airbnb, Inc (6Z1)?
The free-cash-flow yield on the price is 4.75 %: that much free cash flow Airbnb, Inc produces per unit of market value. When it exceeds the discount rate of our models (9.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Airbnb, Inc (6Z1)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Airbnb, Inc it is €155.36 per share (as of Oct 2, 2026), against a price of €144.36. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Airbnb, Inc stock overvalued or undervalued in 2026?
As of Oct 2, 2026, 6Z1 trades below its calculated fair value: price €144.36, fair value €155.36, a gap of about +8% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 6Z1?
No. The price is what the market pays today (€144.36); the fair value is what the company's own numbers justify (€155.36). For Airbnb, Inc the two are €11.00 per share apart. That gap is exactly why we show both numbers side by side.
How much is Airbnb, Inc worth?
The market values Airbnb, Inc at about €86.9B (market capitalisation, as of Oct 2, 2026). Per share that is €144.36; our models calculate a fair value of €155.36 per share.
What do the bullish and bearish scenarios say about 6Z1?
Our models span a range for Airbnb, Inc: cautious scenario €108.76, base €155.36, optimistic €201.98 per share (as of Oct 2, 2026, price €144.36). The range comes from different growth and margin assumptions, not from analyst opinions.
Which stocks are comparable to Airbnb, Inc?
From the same area (Consumer Cyclical) we also value Booking Holdings, Royal Caribbean Cruises Ltd, Viking Holdings, Expedia Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Airbnb, Inc stock attractive at the current price?
The data as of Oct 2, 2026: price €144.36, calculated fair value €155.36 (+8%), Quality Score 77/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 6Z1 calculated?
We run Airbnb, Inc through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €155.36, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Airbnb, Inc currently trades 7 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Airbnb, Inc (6Z1)?
The closing price on Oct 2, 2026 was €144.36. Our model-based fair value is €155.36, about +8% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Airbnb, Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (€108.76 to €201.98) leaves room in how you read the outcome.
Key figures of Airbnb, Inc
How large is the market capitalisation of Airbnb, Inc (6Z1)?
The market capitalisation of Airbnb, Inc is €86.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Airbnb, Inc (6Z1)?
The price-to-earnings ratio of Airbnb, Inc is 36.2 (as of Jul 15, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Airbnb, Inc (6Z1)?
The price-to-sales ratio of Airbnb, Inc is 7.42 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Airbnb, Inc (6Z1)?
Earnings per share at Airbnb, Inc are €3.56 (price ÷ EPS = P/E 36.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Airbnb, Inc (6Z1)?
The net margin of Airbnb, Inc is 20.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Airbnb, Inc (6Z1)?
The return on equity (ROE) of Airbnb, Inc is 32.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Airbnb, Inc (6Z1)?
On an EBIT basis the return on assets of Airbnb, Inc is 9.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Airbnb, Inc (6Z1)?
The operating margin of Airbnb, Inc is 3.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Airbnb, Inc (6Z1)?
Revenue at Airbnb, Inc is growing +17.9% versus a year earlier (3y avg +13.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Airbnb, Inc (6Z1)?
Earnings per share at Airbnb, Inc are growing +6.0% versus a year earlier. How much earnings per share grew versus a year earlier.
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