Mercuries F&B Co., Ltd. (7705) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Mercuries F&B Co., Ltd. TWD 37.19, price TWD 29.90, upside +24.4%, quality 51 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
33‑month range 28.88 TWD – 92.14 TWD · fair‑value band 26.04 TWD – 48.35 TWD · the 29.90 TWD price screens below the 37.19 TWD fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Mercuries F&B Co., Ltd., together with its subsidiaries, operates restaurants in Taiwan and Japan. The company engages in ready-to-eat meal manufacturing; food and beverage retail; consulting services; provision of online ordering, delivery services, and self-service ordering kiosks; electronic payment solutions; and membership management and development.
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Mercuries F&B Co., Ltd., together with its subsidiaries, operates restaurants in Taiwan and Japan. The company engages in ready-to-eat meal manufacturing; food and beverage retail; consulting services; provision of online ordering, delivery services, and self-service ordering kiosks; electronic payment solutions; and membership management and development. It offers its products and services under the Sanshang Qiaofu, Napoli Pizza, Fusheng Pavilion, San Shang Xian Wu Donburi, Shinagawa Ran, BANCO sticks, Sanshang Fried Chicken, Qiaofu PLUS, Tiger Dumplings, Cloud Kitchen, and Curry brand names. The company was formerly known as Napoli Co., Ltd. and changed its name to Mercuries F&B Co., Ltd. in January 2019. Mercuries F&B Co., Ltd. was founded in 1964 and is based in Taipei, Taiwan. Mercuries F&B Co., Ltd. is a subsidiary of Mercuries & Associates Holding, Ltd.
Stock analysis
Mercuries F&B Co., Ltd. (7705) currently trades at 29.90 TWD, while our model-based Fair Value estimate is 37.19 TWD, implying the stock looks roughly 19.6% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 81.62 TWD per share, and 20 of the 26 models we run sit above the 29.90 TWD price.
Bear case: the Earnings-Based group reads lowest at 15.02 TWD, and 6 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: 26.04 TWD (bear) to 48.35 TWD (bull), the price of 29.90 TWD sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Mercuries F&B Co., Ltd. reported revenue of 6.5B TWD in FY2025 versus 4.8B TWD in FY2021, a compound +8.1%/yr. Reported net income was 127M TWD in FY2025, compounding −14.0%/yr from FY2021.
Key figures
Market cap 2.0B TWD (≈ $62.2M) · P/E ratio 12.3 · P/S ratio 0.24 · EPS (TTM) 2.43 TWD · Dividend yield 5.4% · Net margin 1.9% · Return on equity 10.9% · Return on assets (EBIT) 7.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 27% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −22% fair-value upside, at 24%, 7705 screens cheaper than that median.
Fair Value models
Bear 26.04 TWDFair Value 37.19 TWDBull 48.35 TWD
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.6094 TWD per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.76/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+3.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.9%
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years), in TWD ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in TWD: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−7.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−12.9%
Dividend (yield on the price)5.4%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 2%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−17.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Taiwan: IMF forecast 1.6% a year to 2030, 1.5% from 2016 to 2025) that is about −18.9% a year for the price.
Compare Mercuries F&B Co., Ltd. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 226 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score51 · Below median
Fair Value upside+24% · Above median
Profitability
Return on equity (TTM)11% · Above median
Return on assets2% · Below median
Net margin (TTM)2% · Above median
Operating margin (TTM)2% · Below median
Growth and dividend
Revenue growth2% · Below median
Dividend yield (TTM)5.4% · Above median
Valuation Multiplesvs Restaurants median · lower = cheaper
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Is Mercuries F&B Co., Ltd. (7705) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 37.19 TWD versus a price of 29.90 TWD, about +24% upside (undervalued).
What is the fair value of 7705?
Our model-based fair value for Mercuries F&B Co., Ltd. is 37.19 TWD (as of Sep 24, 2026), built from audited fundamentals. The current price: 29.90 TWD.
What is the quality score of 7705?
Mercuries F&B Co., Ltd. has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mercuries F&B Co., Ltd. (7705)?
Our model-based price target is the fair value of 37.19 TWD (as of Sep 24, 2026) from 26 valuation models. Cautious scenario 26.04 TWD, optimistic scenario 48.35 TWD. It is a calculation from audited fundamentals, not an analyst target.
What is the Mercuries F&B Co., Ltd. stock forecast for 2026?
Our models put fair value at 37.19 TWD, about +24% upside versus a price of 29.90 TWD (undervalued). Cautious scenario 26.04 TWD, optimistic scenario 48.35 TWD. The calculation is refreshed regularly with new filings.
What is the revenue of Mercuries F&B Co., Ltd. (7705)?
Mercuries F&B Co., Ltd. reported trailing-twelve-month revenue of about 6.7B TWD (latest available figure, as of Sep 24, 2026).
Does Mercuries F&B Co., Ltd. pay a dividend?
Mercuries F&B Co., Ltd. currently shows a dividend yield of about 5.35% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Mercuries F&B Co., Ltd. (7705)?
For today's price to be fair in a discounted-cash-flow model, Mercuries F&B Co., Ltd. would have to grow free cash flow by -17.6 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +8.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 7705 use?
Our models discount Mercuries F&B Co., Ltd. at 11.8 %: a base by market capitalisation (micro), damped by beta 0.12, country premium for Taiwan. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Mercuries F&B Co., Ltd. that is -17.6 % per year a year over ten years, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has Mercuries F&B Co., Ltd. (7705) delivered so far?
Over the past 4 years revenue at Mercuries F&B Co., Ltd. grew +8.1 % a year. The price currently implies -17.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Mercuries F&B Co., Ltd. (7705) growing?
The median revenue growth in the sector is +5.9 % a year. That is the yardstick for the growth priced into Mercuries F&B Co., Ltd. (-17.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Mercuries F&B Co., Ltd. (7705)?
The free-cash-flow yield on the price is 28.05 %: that much free cash flow Mercuries F&B Co., Ltd. produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Mercuries F&B Co., Ltd. (7705)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mercuries F&B Co., Ltd. it is 37.19 TWD per share (as of Sep 24, 2026), against a price of 29.90 TWD. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Mercuries F&B Co., Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 7705 trades below its calculated fair value: price 29.90 TWD, fair value 37.19 TWD, a gap of about +24% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 7705?
No. The price is what the market pays today (29.90 TWD); the fair value is what the company's own numbers justify (37.19 TWD). For Mercuries F&B Co., Ltd. the two are 7.29 TWD per share apart. That gap is exactly why we show both numbers side by side.
How much is Mercuries F&B Co., Ltd. worth?
The market values Mercuries F&B Co., Ltd. at about 2.0B TWD (market capitalisation, as of Sep 24, 2026). Per share that is 29.90 TWD; our models calculate a fair value of 37.19 TWD per share.
What do the bullish and bearish scenarios say about 7705?
Our models span a range for Mercuries F&B Co., Ltd.: cautious scenario 26.04 TWD, base 37.19 TWD, optimistic 48.35 TWD per share (as of Sep 24, 2026, price 29.90 TWD). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 7705?
Mercuries F&B Co., Ltd. trades at a price-to-earnings ratio of 12.3 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 37.19 TWD is built from several models across several years. Other multiples: P/B 1.3, P/S 0.3, EV/EBITDA 3.2.
How solid is the balance sheet of Mercuries F&B Co., Ltd. (7705)?
Balance-sheet figures for Mercuries F&B Co., Ltd. (as of Sep 24, 2026): return on equity 10.9%. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is 7705 from its 52-week high?
Mercuries F&B Co., Ltd. trades at 29.90 TWD, about 27% below its 52-week high of 40.96 TWD and 4% above the low of 28.88 TWD (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 37.19 TWD is for.
Which stocks are comparable to Mercuries F&B Co., Ltd.?
From the same area (Consumer Cyclical) we also value McDonald's Corporation, Starbucks Corporation, Chipotle Mexican Grill, Inc, Yum! Brands, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mercuries F&B Co., Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price 29.90 TWD, calculated fair value 37.19 TWD (+24%), Quality Score 51/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 7705 calculated?
We run Mercuries F&B Co., Ltd. through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 37.19 TWD, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Mercuries F&B Co., Ltd. currently trades 24 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Mercuries F&B Co., Ltd. (7705)?
The closing price on Sep 24, 2026 was 29.90 TWD. Our model-based fair value is 37.19 TWD, about +24% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mercuries F&B Co., Ltd. right now?
Solid quality (51/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (26.04 TWD to 48.35 TWD) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Mercuries F&B Co., Ltd.
How large is the market capitalisation of Mercuries F&B Co., Ltd. (7705)?
The market capitalisation of Mercuries F&B Co., Ltd. is 2.0B TWD (≈ $62.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Mercuries F&B Co., Ltd. (7705)?
The price-to-sales ratio of Mercuries F&B Co., Ltd. is 0.24 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Mercuries F&B Co., Ltd. (7705)?
Earnings per share at Mercuries F&B Co., Ltd. are 2.43 TWD (price ÷ EPS = P/E 12.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Mercuries F&B Co., Ltd. (7705)?
The dividend yield of Mercuries F&B Co., Ltd. is 5.4% (payout 65.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Mercuries F&B Co., Ltd. (7705)?
The net margin of Mercuries F&B Co., Ltd. is 1.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Mercuries F&B Co., Ltd. (7705)?
The return on equity (ROE) of Mercuries F&B Co., Ltd. is 10.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Mercuries F&B Co., Ltd. (7705)?
On an EBIT basis the return on assets of Mercuries F&B Co., Ltd. is 7.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Mercuries F&B Co., Ltd. (7705)?
The operating margin of Mercuries F&B Co., Ltd. is 2.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Mercuries F&B Co., Ltd. (7705)?
Revenue at Mercuries F&B Co., Ltd. is growing +1.7% versus a year earlier (3y avg +7.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Mercuries F&B Co., Ltd. (7705)?
Earnings per share at Mercuries F&B Co., Ltd. are growing +56.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Mercuries F&B Co., Ltd. (7705) carry?
The net debt of Mercuries F&B Co., Ltd. is 107M TWD (fiscal year 2025, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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