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Mercuries F&B Co (7705) Fair Value & Analysis

Consumer Cyclical · TW · Market cap 2.1B TWD

Price31.75 TWD
Fair Value38.46 TWD
Upside+21.1%
Quality95/100
Evidence: High Range 28.85 TWD – 48.08 TWD

Fair value as of: Jun 24, 2026

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Analysis

Mercuries F&B Co (7705) currently trades at 31.75 TWD, while our model-based Fair Value estimate is 38.46 TWD — implying the stock looks roughly 21.1% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Mercuries F&B Co., Ltd., together with its subsidiaries, operates restaurants in Taiwan and Japan. The company engages in ready-to-eat meal manufacturing; food and beverage retail; consulting services; provision of online ordering, delivery services, and self-service ordering kiosks; electronic payment solutions; and membership management and development. It offers its products and services under the Sanshang Qiaofu, Napoli Pizza, Fusheng Pavilion, San Shang Xian Wu Donburi, Shinagawa Ran, BANCO sticks, Sanshang Fried Chicken, Qiaofu PLUS, Tiger Dumplings, Cloud Kitchen, and Curry brand names. The company was formerly known as Napoli Co., Ltd. and changed its name to Mercuries F&B Co., Ltd. in January 2019. Mercuries F&B Co., Ltd. was founded in 1964 and is based in Taipei, Taiwan. Mercuries F&B Co., Ltd. is a subsidiary of Mercuries & Associates Holding, Ltd.

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Frequently asked questions

Is Mercuries F&B Co (7705) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 38.46 TWD versus a price of 31.75 TWD — about +21% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 7705?
Our 21-model fair value for Mercuries F&B Co is 38.46 TWD (as of Jun 24, 2026), built from audited fundamentals. The current price is 31.75 TWD.
What is the quality score of 7705?
Mercuries F&B Co has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.