Dutch Bros Inc (BROS) Fair Value & Analysis
Consumer Cyclical · US · Market cap $11.9B
Dutch Bros Inc
BROS · US
Fair value as of: Jul 19, 2026
From 23 valuation models · updated 19 days ago
Share price −19.5% over the past month.
Below-average quality, and screening another 76% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($16.00). The favourable scenario is already priced in.
- Weak quality (30/100) and above fair value at the same time, the margin of safety is missing on both counts.
- A fairly wide model range ($8.81 to $16.00) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.
How to read this chart
59‑month range $22.81 – $85.37 · fair‑value band $8.81 – $16.00 · the $53.33 price screens above the $12.80 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 19, 2026.
Analysis
Dutch Bros Inc (BROS) currently trades at $53.33, while our model-based Fair Value estimate is $12.80, implying the stock looks roughly 76.0% overvalued today. We read business quality at 30/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Dutch Bros Inc generated revenue of $1.7B at a net margin of 4.6%. Revenue grew 30.8% year over year. It earns a return on equity of 13.8%. Net debt stands at $820M. Fundamentals as of Jul 19, 2026
Our scenario range runs from $8.81 (bear case) to $16.00 (bull case); at $53.33, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 29% below its 52-week high and 20% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -47% fair-value upside, at -76%, BROS screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 23 models by family
Widest divergence: Growth Earnings ($25.81) versus Asset-Based ($3.32). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 38 · Market factors (momentum, volatility) 27
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Dutch Bros Inc., together with its subsidiaries, operates and franchises drive-thru shops in the United States. The company sells and distributes coffee, coffee-related products, and accessories. It operates through Company-Operated Shops and Franchising and Other segments.
Full company description
Dutch Bros Inc., together with its subsidiaries, operates and franchises drive-thru shops in the United States. The company sells and distributes coffee, coffee-related products, and accessories. It operates through Company-Operated Shops and Franchising and Other segments. The company sells its products under various brands such as Dutch Bros, Dutch Bros Coffee, Dutch Bros Rebel, Dutch Bros, and Blue Rebel. Dutch Bros Inc. was founded in 1992 and is based in Tempe, Arizona.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Dutch Bros Inc reported revenue of $1.6B in FY2025 versus $498M in FY2021, a compound +34.7%/yr. Reported net income was $79.8M in FY2025.
BROS screens 76% overvalued. Compare with McDonald's Corporation →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Dutch Bros’s (NYSE:BROS) Q2 CY2026: Strong Sales But Stock Drops
- Starbucks Is Bouncing Back. Here's Why Dutch Bros Is Still the Better Long-Term Buy.
- Seeking Clues to Dutch Bros (BROS) Q2 Earnings? A Peek Into Wall Street Projections for Key Metrics
Peer Group
Restaurants · 229 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Restaurants median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Restaurants stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| McDonald's Corporation MCDS | C$24.01 | C$10.84 | -55% |
| Starbucks Corporation SBUX | $105.49 | $35.83 | -66% |
| Chipotle Mexican Grill, Inc CMG | $34.63 | $18.43 | -47% |
| Yum! Brands, Inc YUM | $163.54 | $59.66 | -64% |
| Restaurant Brands International Inc QSR | C$104.19 | C$36.37 | -65% |
| Darden Restaurants, Inc DRI | $195.74 | $173.68 | -11% |
| Yum China Holdings YUMC | $43.90 | $55.10 | +26% |
| Texas Roadhouse, Inc TXRH | $197.03 | $104.89 | -47% |
| Domino's Pizza, Inc DPZ | $322.18 | $231.96 | -28% |
| CAVA Group CAVA | $68.85 | $10.69 | -84% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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