Newborn Town Inc (9911) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Newborn Town Inc stock HK$27.45, price HK$9.15, upside +200.0%, quality 78 out of 100. Rating: strongly undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Newborn Town Inc
9911 · HKThe stock costs 67% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range HK$1.07 – HK$13.88 · fair‑value band HK$16.58 – HK$50.64 · the HK$9.15 price screens below the HK$27.45 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Company profile
Newborn Town Inc. operates as a social networking entertainment company worldwide.
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The company engages in the operation of MICO, a live streaming social networking platform; YoHo, an audio social networking platform; SUGO, a companion-based social networking platform; TopTop, a game-oriented social networking platform; LGBTQ+ platforms, including Blued and Heesay; and Finka, a social networking business.
It also offers Alice's Dream, a game product; Heer Health for HIV prevention and treatment, and sexual health services; Aippy, a consumer-grade AI application; and advertising spaces to agencies of advertisers. The company was founded in 2009 and is headquartered in Sha Tin, Hong Kong.
Stock analysis
Newborn Town Inc (9911) currently trades at HK$9.15, while our model-based Fair Value estimate is HK$27.45, implying the stock looks roughly 67% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of HK$39.76 per share, and 19 of the 24 models we run sit above the HK$9.15 price.
Bear case: the Economic Profit group reads lowest at HK$8.00, and 5 of the 24 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$16.58 (bear) to HK$50.64 (bull), the price of HK$9.15 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 78/100 (high quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Newborn Town Inc reported revenue of 6.9B CNY in FY2025 versus 2.4B CNY in FY2021, a compound +30.7%/yr. Reported net income was 935M CNY in FY2025.
Key figures
Market cap HK$12.4B (≈ $1.6B) Small · P/E ratio 9.7 · P/S ratio 1.31 · Net margin 13.6% · Return on equity 44.1% · Return on assets (EBIT) 10.4% (5-year average) · Operating margin 11.5% · Revenue growth (YoY) +37.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 75 out of 100 (low confidence).
What moves the price
The share trades about 34% below its 52-week high and 29% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at 200%, 9911 screens cheaper than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Newborn Town Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 630 stocks
Valuation Multiplesvs Software - Application median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Revenue growth by industry
- PEG ratio by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Adobe Inc ADBE | $239.30 | $463.72 | +94% | vs 9911 |
| Salesforce, Inc CRM | $213.65 | $342.73 | +60% | vs 9911 |
| Uber Technologies, Inc UBER | $68.59 | $101.28 | +48% | vs 9911 |
| Intuit Inc INTU | $341.50 | $459.14 | +34% | vs 9911 |
| ServiceNow, Inc NOW | $101.97 | $112.60 | +10% | vs 9911 |
| SAP SE SAP | €210.75 | €173.59 | −18% | vs 9911 |
| Cadence Design Systems, Inc CDNS | $319.92 | $225.48 | −30% | vs 9911 |
| Automatic Data Processing, Inc ADP | $303.35 | $150.40 | −50% | vs 9911 |
| Shopify Inc SHOP | $148.91 | $64.96 | −56% | vs 9911 |
| Snowflake Inc SNOW | $275.88 | $73.81 | −73% | vs 9911 |
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Key figures of Newborn Town Inc
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