Merida Industry Co (9914) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 22.0B TWD
Analysis
Merida Industry Co (9914) currently trades at 71.50 TWD, while our model-based Fair Value estimate is 88.12 TWD — implying the stock looks roughly 23.2% undervalued today. We read business quality at 93/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Merida Industry Co., Ltd., together with its subsidiaries, manufactures and sells bicycles and components in Taiwan, China, Hong Kong, Japan, and Europe. The company offers mountain bikes, road bikes, fitness bikes, gravel bikes, trekking bikes, and e-bikes, as well as bikes for youth and kids. It also provides handlebars, stems, grips and bartapes, seatposts and clamps, saddles, pedals, protection and EQ parts, and spare parts; backpacks, bags, brackets, lights, bells, pumps, bottles and cages, tools, and locks; and apparel comprising jerseys, shorts, jackets and vests, helmets, shoes, gloves, socks and shoe covers, and sunglasses. In addition, the company offers women apparel. The company was founded in 1961 and is headquartered in Changhua, Taiwan.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.