Merida Industry Co (9914) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 23.7B TWD
Fair value as of: Jul 21, 2026
From 26 valuation models · updated 19 days ago
Share price +8.9% over the past month.
A solid business, but screening 16% overvalued on our models.
What matters now
- Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder.
- Our model range runs from 51.18 TWD (bear) to 85.64 TWD (bull), base 68.24 TWD. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 63/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
60‑month range 55.70 TWD – 325.64 TWD · fair‑value band 51.18 TWD – 85.64 TWD · the 80.80 TWD price screens above the 68.24 TWD fair value. Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Merida Industry Co (9914) currently trades at 80.80 TWD, while our model-based Fair Value estimate is 68.24 TWD, implying the stock looks roughly 15.5% overvalued today. The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Merida Industry Co generated revenue of 24.5B TWD at a net margin of 4.5%. Revenue declined 29.7% year over year. It earns a return on equity of 5.2%. Net debt stands at 3.6B TWD. Fundamentals as of Jul 21, 2026
Our scenario range runs from 51.18 TWD (bear case) to 85.64 TWD (bull case); at 80.80 TWD, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 33% below its 52-week high and 47% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at -16%, 9914 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (109.10 TWD) versus Earnings-Based (23.68 TWD). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 63 · Market factors (momentum, volatility) 49
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Merida Industry Co., Ltd., together with its subsidiaries, manufactures and sells bicycles and components in Taiwan, China, Hong Kong, Japan, and Europe. The company offers mountain bikes, road bikes, fitness bikes, gravel bikes, trekking bikes, and e-bikes, as well as bikes for youth and kids.
Full company description
Merida Industry Co., Ltd., together with its subsidiaries, manufactures and sells bicycles and components in Taiwan, China, Hong Kong, Japan, and Europe. The company offers mountain bikes, road bikes, fitness bikes, gravel bikes, trekking bikes, and e-bikes, as well as bikes for youth and kids. It also provides handlebars, stems, grips and bartapes, seatposts and clamps, saddles, pedals, protection and EQ parts, and spare parts; backpacks, bags, brackets, lights, bells, pumps, bottles and cages, tools, and locks; and apparel comprising jerseys, shorts, jackets and vests, helmets, shoes, gloves, socks and shoe covers, and sunglasses. In addition, the company offers women apparel. The company was founded in 1961 and is headquartered in Changhua, Taiwan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Merida Industry Co reported revenue of 26.8B TWD in FY2025 versus 29.4B TWD in FY2021, a compound −2.3%/yr. Reported net income was 1.2B TWD in FY2025, compounding −28.7%/yr from FY2021.
9914 screens 16% overvalued. Compare with ANTA Sports Products Limited →
Peer Group
Leisure · 192 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$160.20 | HK$227.30 | +42% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Benefit Systems S.A BFT | 5,255 PLN | 3,714 PLN | -29% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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