Yum China Holdings (9987) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Yum China Holdings HK$390, price HK$317, upside +23.0%, quality 73 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
- Add to watchlist
Yum China Holdings
9987 · HKUndervaluedThe stock appears undervalued with acceptable quality.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range HK$219.20 – HK$498.68 · fair‑value band HK$265.83 – HK$579.00 · the HK$317.40 price screens below the HK$390.30 fair value. Dashed = 300-day average. As of Sep 23, 2026.
Company profile
Yum China Holdings, Inc. owns, operates, and franchises restaurants in the People's Republic of China. The company operates through two KFC, Pizza Hut, and All Other segments. It operates restaurants under the KFC, Pizza Hut, Taco Bell, Lavazza, Little Sheep, and Huang Ji Huang concepts. The company also offers online food delivery services.
Show more
Yum China Holdings, Inc. owns, operates, and franchises restaurants in the People's Republic of China. The company operates through two KFC, Pizza Hut, and All Other segments. It operates restaurants under the KFC, Pizza Hut, Taco Bell, Lavazza, Little Sheep, and Huang Ji Huang concepts. The company also offers online food delivery services. Yum China Holdings, Inc. was founded in 1987 and is headquartered in Shanghai, the People's Republic of China.
Stock analysis
Yum China Holdings (9987) currently trades at HK$317.40, while our model-based Fair Value estimate is HK$390.30, implying the stock looks roughly 18.7% undervalued today.
Show more
Valuation
Bull case: the Growth Earnings group reads highest at a median of HK$390.47 per share, and 18 of the 26 models we run sit above the HK$317.40 price.
Bear case: the Asset-Based group reads lowest at HK$81.88, and 8 of the 26 models stay below the price. Evidence for this calculation is medium.
Scenario range: HK$265.83 (bear) to HK$579.00 (bull), the price of HK$317.40 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 73/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Yum China Holdings reported revenue of $11.8B in FY2025 versus $9.9B in FY2021, a compound +4.6%/yr. Reported net income was $929M in FY2025, compounding −1.6%/yr from FY2021.
Key figures
Market cap HK$118B (≈ $15.0B) · P/E ratio 15.9 · P/S ratio 1.25 · EPS (TTM) HK$2.61 · Dividend yield 0.3% · Net margin 7.9% · Return on equity 16.3% · Return on assets (EBIT) 9.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 29% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −19% fair-value upside, at 23%, 9987 screens cheaper than that median.
Fair Value models
All 26 models by family
Notify me when 9987 reaches fair value
Put 9987 on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.
Set up alert →Quality Score breakdown
Of which business quality 69 · Market factors (momentum, volatility) 44
Revenue & earnings trend
Growth Forecast
Watch 9987, get fair value alerts →
Earlier news
- Should Value Investors Buy Yum China (YUMC) Stock?
- Yum China Stock Slides 22% in 6 Months: Should Investors Buy the Dip?
- The Bull Case For Yum China Holdings (YUMC) Could Change Following Analyst Upgrades Amid Oversold Signals
Compare Yum China Holdings with another stock
Price, fair value, quality and upside side by side.
Context: sector, industry, market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Restaurants stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| McDonald's Corporation MCD | $233.60 | $162.81 | −30% |
| Starbucks Corporation SBUX | $93.96 | $35.83 | −62% |
| Chipotle Mexican Grill, Inc CMG | $32.32 | $35.55 | +10% |
| Yum! Brands, Inc YUM | $138.28 | $76.78 | −44% |
| Restaurant Brands International Inc QSR | $71.48 | $73.34 | +3% |
| Darden Restaurants, Inc DRI | $199.75 | $175.20 | −12% |
| Texas Roadhouse, Inc TXRH | $158.45 | $128.55 | −19% |
| Domino's Pizza, Inc DPZ | $301.81 | $233.22 | −23% |
| Dutch Bros Inc BROS | $37.89 | $10.27 | −73% |
| Guming Holdings 1364 | HK$21.64 | HK$31.58 | +46% |
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is Yum China Holdings (9987) overvalued or undervalued?
What is the fair value of 9987?
What is the quality score of 9987?
What is the price target for Yum China Holdings (9987)?
What is the Yum China Holdings stock forecast for 2026?
What is the revenue of Yum China Holdings (9987)?
Does Yum China Holdings pay a dividend?
What growth is priced into Yum China Holdings (9987)?
What discount rate (WACC) does the fair value of 9987 use?
What is a reverse DCF?
How much growth has Yum China Holdings (9987) delivered so far?
How fast is the sector of Yum China Holdings (9987) growing?
What is the free cash flow yield of Yum China Holdings (9987)?
What is the intrinsic value of Yum China Holdings (9987)?
Is Yum China Holdings stock overvalued or undervalued in 2026?
Is fair value the same as the market price of 9987?
How much is Yum China Holdings worth?
What do the bullish and bearish scenarios say about 9987?
How far is 9987 from its 52-week high?
Which stocks are comparable to Yum China Holdings?
Is Yum China Holdings stock attractive at the current price?
How is the fair value of 9987 calculated?
Is it still worth investing in stocks now?
What is the share price of Yum China Holdings (9987)?
What should I pay attention to with Yum China Holdings right now?
Where does the earnings growth of Yum China Holdings (9987) come from?
Key figures of Yum China Holdings
How large is the market capitalisation of Yum China Holdings (9987)?
What is the P/E ratio of Yum China Holdings (9987)?
What is the P/S ratio of Yum China Holdings (9987)?
What are the earnings per share of Yum China Holdings (9987)?
What is the dividend yield of Yum China Holdings (9987)?
What is the net margin of Yum China Holdings (9987)?
What is the return on equity of Yum China Holdings (9987)?
What is the EBIT return on assets of Yum China Holdings (9987)?
What is the operating margin of Yum China Holdings (9987)?
How fast is revenue growing at Yum China Holdings (9987)?
How fast are earnings growing at Yum China Holdings (9987)?
How much net debt does Yum China Holdings (9987) carry?
Continue in the live analysis
Fair value and trend for 35,000+ stocks, watchlist, comparison and the diversification check. You can also try 14 days of Pro there, no card.
Open the live analysis →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.