Pensonic Holdings Bhd (9997) fair value: what the stock is really worth
As of Oct 12, 2026: fair value of Pensonic Holdings Bhd MYR 0.19, price MYR 0.43, upside -55.8%, quality 56 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Pensonic Holdings Berhad, an investment holding company, manufactures, assembles, and sells electrical and electronic appliances in Malaysia, other Asian countries, the Middle East, and internationally. The company operates through three segments: Manufacturing, Trading, and Others.
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Pensonic Holdings Berhad, an investment holding company, manufactures, assembles, and sells electrical and electronic appliances in Malaysia, other Asian countries, the Middle East, and internationally. The company operates through three segments: Manufacturing, Trading, and Others. The company offers kitchen appliances, including blenders, choppers, food processors, steamers, yogurt and noodle makers, thermo flasks, electric and jug kettlets, juicer and slow juicer, coffee maker, stand mixer/hand mixer, electric oven, microwave, toaster, sandwich maker, bread maker, rice cookers, pressure cookers, induction cookers, ceramic cooker, multi-cooker, steamboat grill and BBQ, slow cooker, air fryers, and gas cookers, as well as water dispenser, purifier, and filter. It also provides home comfort products, such as air conditioners, portable air conditioners, and air coolers; fans, comprising tower, ceiling, exhaust, floor, stand, table, wall, and circulation fans; conventional and handheld vacuums; and water heaters. In addition, the company offers laundry products consisting of a semi and full auto washer, dryer, and iron; refrigerators; home entertainment, such as TV and DVD player; built-in hobs and hoods; hair dryers; series; and accessories, including filters and spare parts. Further, it is involved in the distribution of electrical and electronic appliances; provision of plastic injection and mouldings; wholesale, retail sale, and trading of household appliances; inspection and testing of electrical and electronic products; and provision of management services. The company sells its products under the Pensonic, Cornell, Morphy Richards, Lebensstil Kollektion, and Toush Inspired by Pensonic brand names. Pensonic Holdings Berhad was founded in 1965 and is headquartered in Simpang Ampat, Malaysia.
Stock analysis
Pensonic Holdings Bhd (9997) currently trades at 0.4300 MYR, while our model-based Fair Value estimate is 0.1900 MYR, 55.8% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 0.9100 MYR per share, and 12 of the 22 models we run sit above the 0.4300 MYR price.
Bear case: the Earnings-Based group reads lowest at 0.0400 MYR, and 10 of the 22 models stay below the price. Evidence for this calculation is low.
Scenario range: 0.1800 MYR (bear) to 0.2100 MYR (bull), the price of 0.4300 MYR sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Pensonic Holdings Bhd reported revenue of 315M MYR in FY2026 versus 325M MYR in FY2022, a compound −0.8%/yr. Reported net income was 638K MYR in FY2026, compounding −54.1%/yr from FY2022.
Key figures
Market cap 63.9M MYR (≈ $15.6M) · P/S ratio 0.20 · Net margin 0.2% · Return on equity 0.2% · Return on assets (EBIT) 1.4% · Operating margin 1.3% · Revenue (TTM) 315M MYR · Revenue growth (YoY) −16.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 27% below its 52-week high and 39% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 29% fair-value upside, at −56%, 9997 screens richer than that median.
Fair Value models
Bear 0.1800 MYRFair Value 0.1900 MYRBull 0.2100 MYR
Price 0.4300 MYR · Upside -55.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF1.31 MYR1.76 MYR2.58 MYR79
Growth DCF1.36 MYR1.80 MYR2.52 MYR78
Owner Earnings0.3000 MYR0.3900 MYR0.5400 MYR76
All 22 models by family
DCF Models
FCF DCF1.31 MYR1.76 MYR2.58 MYR79
Owner Earnings0.3000 MYR0.3900 MYR0.5400 MYR76
5Y Revenue Exit0.6500 MYR0.7500 MYR0.9000 MYR73
5Y EBITDA Exit0.7400 MYR0.9100 MYR1.14 MYR76
5Y P/E Exit0.6000 MYR0.6600 MYR0.7300 MYR71
10Y Revenue Exit0.9000 MYR1.00 MYR1.09 MYR67
10Y EBITDA Exit0.9600 MYR1.10 MYR1.23 MYR69
10Y P/E Exit0.8800 MYR0.9400 MYR1.00 MYR64
Earnings-Based
Graham-Dodd0.0300 MYR0.0400 MYR0.0400 MYR67
EPV0.1800 MYR0.2000 MYR0.2100 MYR73
Multiples
P/E Multiple0.0700 MYR0.0900 MYR0.1200 MYR63
P/S Multiple0.0500 MYR0.0700 MYR0.0900 MYR57
P/B Multiple0.0500 MYR0.0700 MYR0.0900 MYR55
EV/EBIT0.3100 MYR0.3900 MYR0.4800 MYR65
EV/EBITDA0.4200 MYR0.5400 MYR0.6700 MYR67
EV/Revenue0.2300 MYR0.3000 MYR0.3700 MYR53
Asset-Based
NCAV (Graham)0.4500 MYR0.6100 MYR0.9100 MYR53
Growth DCF
Growth DCF1.36 MYR1.80 MYR2.52 MYR78
Rev-Margin DCF0.6500 MYR0.7800 MYR0.9600 MYR73
Economic Profit
Residual Income0.6000 MYR0.5600 MYR0.5400 MYR71
ROIC Compounder0.1800 MYR0.2000 MYR0.2100 MYR71
Growth Earnings
Growth-Adj P/E0.0500 MYR0.0700 MYR0.0900 MYR68
P/S and P/B multiple show the same value here: both are capped by the same earnings anchor (earnings per share times 17), because margin and return on equity do not support the sector multiple.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−5.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.5%
Start year 2021 (pandemic). Over 10 years: −2.0% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.7%
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What shareholders gained per year (last 5 years), in MYR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in MYR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−48.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−48.1%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−48.1% vs −26.0%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 2%
Pace: the 5-year rate starts in 2021 (pandemic)
⚠ Revenue per share shrinking 2.7%/yr over ~9Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−21.6%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Malaysia: IMF forecast 2.0% a year to 2030, 1.8% from 2016 to 2025) that is about −23.1% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 308 stocks
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Cite: Fair Value Calculator (2026). "Pensonic Holdings Bhd Fair Value". https://www.fairvalue-calculator.com/stock/9997
Frequently asked questions
Is Pensonic Holdings Bhd (9997) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of 0.1900 MYR versus a price of 0.4300 MYR, about −56% upside (overvalued).
What is the fair value of 9997?
Our model-based fair value for Pensonic Holdings Bhd is 0.1900 MYR (as of Oct 3, 2026), built from audited fundamentals. The current price: 0.4300 MYR.
What is the quality score of 9997?
Pensonic Holdings Bhd has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pensonic Holdings Bhd (9997)?
Our model-based price target is the fair value of 0.1900 MYR (as of Oct 3, 2026) from 22 valuation models. Cautious scenario 0.1800 MYR, optimistic scenario 0.2100 MYR. It is a calculation from audited fundamentals, not an analyst target.
What is the Pensonic Holdings Bhd stock forecast for 2026?
Our models put fair value at 0.1900 MYR, about −56% upside versus a price of 0.4300 MYR (overvalued). Cautious scenario 0.1800 MYR, optimistic scenario 0.2100 MYR. The calculation is refreshed regularly with new filings.
What is the revenue of Pensonic Holdings Bhd (9997)?
Pensonic Holdings Bhd reported trailing-twelve-month revenue of about 315M MYR (latest available figure, as of Oct 3, 2026).
What growth is priced into Pensonic Holdings Bhd (9997)?
For today's price to be fair in a discounted-cash-flow model, Pensonic Holdings Bhd would have to grow free cash flow by -21.6 % per year for five years (discount rate 9.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -1.5 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of 9997 use?
Our models discount Pensonic Holdings Bhd at 9.7 %: a base by market capitalisation (nano), damped by beta 0.35, country premium for Malaysia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Pensonic Holdings Bhd that is -21.6 % per year a year over ten years, using the same discount rate (9.7 %) and the same formula as our fair value.
How much growth has Pensonic Holdings Bhd (9997) delivered so far?
Over the past 5 years revenue at Pensonic Holdings Bhd grew -1.5 % a year. The price currently implies -21.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Pensonic Holdings Bhd (9997) growing?
The median revenue growth in the sector is +4.3 % a year. That is the yardstick for the growth priced into Pensonic Holdings Bhd (-21.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Pensonic Holdings Bhd (9997)?
The free-cash-flow yield on the price is 48.22 %: that much free cash flow Pensonic Holdings Bhd produces per unit of market value. When it exceeds the discount rate of our models (9.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Pensonic Holdings Bhd (9997)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pensonic Holdings Bhd it is 0.1900 MYR per share (as of Oct 3, 2026), against a price of 0.4300 MYR. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Pensonic Holdings Bhd stock overvalued or undervalued in 2026?
As of Oct 3, 2026, 9997 trades above its calculated fair value: price 0.4300 MYR, fair value 0.1900 MYR, a gap of about −56% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 9997?
No. The price is what the market pays today (0.4300 MYR); the fair value is what the company's own numbers justify (0.1900 MYR). For Pensonic Holdings Bhd the two are 0.2400 MYR per share apart. That gap is exactly why we show both numbers side by side.
How much is Pensonic Holdings Bhd worth?
The market values Pensonic Holdings Bhd at about 63.9M MYR (market capitalisation, as of Oct 3, 2026). Per share that is 0.4300 MYR; our models calculate a fair value of 0.1900 MYR per share.
What do the bullish and bearish scenarios say about 9997?
Our models span a range for Pensonic Holdings Bhd: cautious scenario 0.1800 MYR, base 0.1900 MYR, optimistic 0.2100 MYR per share (as of Oct 3, 2026, price 0.4300 MYR). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Pensonic Holdings Bhd (9997)?
Balance-sheet figures for Pensonic Holdings Bhd (as of Oct 3, 2026): return on equity 0.2%, debt of 0.13 per unit of equity. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is 9997 from its 52-week high?
Pensonic Holdings Bhd trades at 0.4300 MYR, about 27% below its 52-week high of 0.5900 MYR and 39% above the low of 0.3100 MYR (as of Oct 12, 2026). Distance from the high says nothing about value: that is what the fair value of 0.1900 MYR is for.
Which stocks are comparable to Pensonic Holdings Bhd?
From the same area (Consumer Cyclical) we also value Midea Group, King Slide Works Co, Gree Electric Appliances, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pensonic Holdings Bhd stock attractive at the current price?
The data as of Oct 3, 2026: price 0.4300 MYR, calculated fair value 0.1900 MYR (−56%), Quality Score 56/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 9997 calculated?
We run Pensonic Holdings Bhd through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 0.1900 MYR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.8 % above its aggregate fair value. Pensonic Holdings Bhd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pensonic Holdings Bhd (9997)?
The closing price on Oct 12, 2026 was 0.4300 MYR. Our model-based fair value is 0.1900 MYR, about −56% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pensonic Holdings Bhd right now?
The price sits above even our optimistic bull case (0.2100 MYR). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (56/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Pensonic Holdings Bhd
How large is the market capitalisation of Pensonic Holdings Bhd (9997)?
The market capitalisation of Pensonic Holdings Bhd is 63.9M MYR (≈ $15.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pensonic Holdings Bhd (9997)?
The price-to-sales ratio of Pensonic Holdings Bhd is 0.20 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Pensonic Holdings Bhd (9997)?
The net margin of Pensonic Holdings Bhd is 0.2% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pensonic Holdings Bhd (9997)?
The return on equity (ROE) of Pensonic Holdings Bhd is 0.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pensonic Holdings Bhd (9997)?
On an EBIT basis the return on assets of Pensonic Holdings Bhd is 1.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pensonic Holdings Bhd (9997)?
The operating margin of Pensonic Holdings Bhd is 1.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pensonic Holdings Bhd (9997)?
Revenue at Pensonic Holdings Bhd is growing −16.3% versus a year earlier (3y avg +4.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pensonic Holdings Bhd (9997)?
Earnings per share at Pensonic Holdings Bhd are growing +316% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Pensonic Holdings Bhd (9997) carry?
The net debt of Pensonic Holdings Bhd is 34.7M MYR (fiscal year 2026, ≈ 1.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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