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Adtraction Group (ADTR) Fair Value & Analysis

Communication Services · SE · Market cap 649M SEK

Pricekr 41.20
Fair Valuekr 46.30
Upside+12.4%
Quality95/100
Evidence: Medium Range kr 36.58 – kr 56.01

Fair value as of: Jun 24, 2026

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Analysis

Adtraction Group (ADTR) currently trades at kr 41.20, while our model-based Fair Value estimate is kr 46.30 — implying the stock looks roughly 12.4% undervalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

About the company

Adtraction Group AB provides advertising services in Europe. It develops and operates a platform, which connects advertisers with various partners, such as digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. The company was founded in 2007 and is headquartered in Stockholm, Sweden.

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Frequently asked questions

Is Adtraction Group (ADTR) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 46.30 versus a price of kr 41.20 — about +12% (undervalued). Model-based estimate, not financial advice.
What is the fair value of ADTR?
Our 21-model fair value for Adtraction Group is kr 46.30 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 41.20.
What is the quality score of ADTR?
Adtraction Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.