Adtraction Group (ADTR) Fair Value & Analysis
Communication Services · SE · Market cap 679M SEK
Fair value as of: Jul 12, 2026
From 11 valuation models · updated 29 days ago
Fair value updated Jul 12, 2026, revised from kr 46.30 to kr 46.74 (+1.0%) since Jun 24, 2026. Share price +3.4% over the past month.
A solid business, screening 11% undervalued on our models.
What matters now
- Our model range runs from kr 36.91 (bear) to kr 56.56 (bull), base kr 46.74. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 52/100 (solid quality) with medium evidence: read the verdict with care.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
56‑month range kr 24.65 – kr 58.21 · fair‑value band kr 36.91 – kr 56.56 · the kr 42.30 price screens below the kr 46.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Adtraction Group (ADTR) currently trades at kr 42.30, while our model-based Fair Value estimate is kr 46.74, implying the stock looks roughly 10.5% undervalued today. The Quality Score stands at 52/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Adtraction Group generated revenue of 1.2B SEK at a net margin of -1.3%. Revenue grew 11.5% year over year. It earns a return on equity of -7.1%. The balance sheet holds a net cash position of 124M SEK. Fundamentals as of Jul 12, 2026
Our scenario range runs from kr 36.91 (bear case) to kr 56.56 (bull case); at kr 42.30, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 72% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at 11%, ADTR screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 11 models by family
Widest divergence: Growth DCF (kr 70.81) versus Asset-Based (kr 8.49). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 56 · Market factors (momentum, volatility) 77
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Adtraction Group AB provides advertising services in Europe. It develops and operates a platform, which connects advertisers with various partners, such as digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. The company was founded in 2007 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Adtraction Group reported revenue of kr 1.2B in FY2025 versus kr 698M in FY2021, a compound +14.2%/yr. Reported net income was −kr 19.9M in FY2025.
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Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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