Fill Up Media SA (ALFUM) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Fill Up Media SA €1.24, price €5.80, upside -78.6%, quality 33 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
51‑month range €4.60 – €9.70 · fair‑value band €0.2480 – €2.43 · the €5.80 price screens above the €1.24 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.
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Fill Up Media S.A. offers digital advertising services. It provides screen broadcast for service stations; and screen displays, social media advertising services. Fill Up Media S.A. was incorporated in 2010 and is headquartered in Lyon, France.
Stock analysis
Fill Up Media SA (ALFUM) currently trades at €5.80, while our model-based Fair Value estimate is €1.24, 78.6% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the evidence level at low.
Scenario range: €0.2480 (bear) to €2.43 (bull), the price of €5.80 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 33/100 (below-average quality), in the Communication Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Fill Up Media SA reported revenue of €16.3M in FY2025 versus €6.8M in FY2021, a compound +24.5%/yr. Reported net income was −€993K in FY2025.
Key figures
Market cap €17.3M · P/S ratio 1.04 · EPS (TTM) €−0.3300 · Net margin −6.1% · Return on equity −36.9% · Return on assets (EBIT) −5.2% · Operating margin 0.9% · Revenue (TTM) €16.7M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (low confidence).
What moves the price
The share trades about 22% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at −79%, ALFUM screens richer than that median.
Fair Value models
Bear €0.2480Fair Value €1.24Bull €2.43
Price €5.80 · Upside -78.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.38/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+67.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+30.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.2%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.8%
’19
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−9.6% (2019) → −2.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 187 stocks
Beats the industry median on 1/9 measures
Overall it trails its industry peers.
Valuation
Quality Score33 · Bottom 25%
Fair Value upside−78.6% · Bottom 25%
Profitability
Return on assets−0.7% · Below median
Net margin (TTM)−6.0% · Bottom 25%
Operating margin (TTM)0.9% · Below median
Growth and dividend
Revenue growth65.2% · Top 25%
Balance sheet
Debt / equity5.64× · Highest 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/B9.49× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM)1.17× · Pricier than median
EV/EBITDA35.6× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 29
FUTURE (revenue growth)100· sector 14
PAST (return on equity)0· sector 8
HEALTH (low debt)0· sector 98
DIVIDEND (yield)0· sector 54
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Fill Up Media SA Fair Value". https://www.fairvalue-calculator.com/stock/ALFUM
Frequently asked questions
Is Fill Up Media SA (ALFUM) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of €1.24 versus a price of €5.80, about −79% upside (overvalued).
What is the fair value of ALFUM?
Our model-based fair value for Fill Up Media SA is €1.24 (as of Oct 3, 2026), built from audited fundamentals. The current price: €5.80.
What is the quality score of ALFUM?
Fill Up Media SA has a Quality Score of 33/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Fill Up Media SA (ALFUM)?
Our model-based price target is the fair value of €1.24 (as of Oct 3, 2026) from 2 valuation models. Cautious scenario €0.2480, optimistic scenario €2.43. It is a calculation from audited fundamentals, not an analyst target.
What is the Fill Up Media SA stock forecast for 2026?
Our models put fair value at €1.24, about −79% upside versus a price of €5.80 (overvalued). Cautious scenario €0.2480, optimistic scenario €2.43. The calculation is refreshed regularly with new filings.
What is the revenue of Fill Up Media SA (ALFUM)?
Fill Up Media SA reported trailing-twelve-month revenue of about €16.7M (latest available figure, as of Oct 3, 2026).
What is the intrinsic value of Fill Up Media SA (ALFUM)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Fill Up Media SA it is €1.24 per share (as of Oct 3, 2026), against a price of €5.80. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is Fill Up Media SA stock overvalued or undervalued in 2026?
As of Oct 3, 2026, ALFUM trades above its calculated fair value: price €5.80, fair value €1.24, a gap of about −79% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ALFUM?
No. The price is what the market pays today (€5.80); the fair value is what the company's own numbers justify (€1.24). For Fill Up Media SA the two are €4.56 per share apart. That gap is exactly why we show both numbers side by side.
How much is Fill Up Media SA worth?
The market values Fill Up Media SA at about €17.3M (market capitalisation, as of Oct 3, 2026). Per share that is €5.80; our models calculate a fair value of €1.24 per share.
What do the bullish and bearish scenarios say about ALFUM?
Our models span a range for Fill Up Media SA: cautious scenario €0.2480, base €1.24, optimistic €2.43 per share (as of Oct 3, 2026, price €5.80). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Fill Up Media SA (ALFUM)?
Balance-sheet figures for Fill Up Media SA (as of Oct 3, 2026): return on equity −36.9%, debt of 5.64 per unit of equity. They feed the Quality Score of 33/100, which measures business quality independently of the share price.
How far is ALFUM from its 52-week high?
Fill Up Media SA trades at €5.80, about 22% below its 52-week high of €7.40 and 9% above the low of €5.32 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of €1.24 is for.
Which stocks are comparable to Fill Up Media SA?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Fill Up Media SA stock attractive at the current price?
The data as of Oct 3, 2026: price €5.80, calculated fair value €1.24 (−79%), Quality Score 33/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ALFUM calculated?
We run Fill Up Media SA through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €1.24, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.9 % above its aggregate fair value. Fill Up Media SA itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Fill Up Media SA (ALFUM)?
The closing price on Oct 2, 2026 was €5.80. Our model-based fair value is €1.24, about −79% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Fill Up Media SA right now?
The price sits above even our optimistic bull case (€2.43). The favourable scenario is already priced in. Weak quality (33/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide (€0.2480 to €2.43). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Fill Up Media SA
How large is the market capitalisation of Fill Up Media SA (ALFUM)?
The market capitalisation of Fill Up Media SA is €17.3M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Fill Up Media SA (ALFUM)?
The price-to-sales ratio of Fill Up Media SA is 1.04 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Fill Up Media SA (ALFUM)?
Earnings per share at Fill Up Media SA are €−0.3300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Fill Up Media SA (ALFUM)?
The net margin of Fill Up Media SA is −6.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Fill Up Media SA (ALFUM)?
The return on equity (ROE) of Fill Up Media SA is −36.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Fill Up Media SA (ALFUM)?
On an EBIT basis the return on assets of Fill Up Media SA is −5.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Fill Up Media SA (ALFUM)?
The operating margin of Fill Up Media SA is 0.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Fill Up Media SA (ALFUM)?
Revenue at Fill Up Media SA is growing +65.2% versus a year earlier (3y avg +30.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Fill Up Media SA (ALFUM) generate?
The free cash flow of Fill Up Media SA is −€4.2M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Fill Up Media SA (ALFUM) carry?
The net debt of Fill Up Media SA is €10.4M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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