Pullup Entertainment Société anonyme (ALPUL) Fair Value & Analysis
Communication Services · FR · Market cap €65.5M
Fair value as of: Jul 12, 2026
From 12 valuation models · updated 29 days ago
Fair value updated Jul 12, 2026, revised from €53.96 to €14.01 (−74.0%) since Jun 25, 2026. Share price +5.8% over the past month.
Below-average quality, screening 60% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (30/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (€14.01). The market is more pessimistic than our downside scenario.
Price vs Fair Value (2 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
29‑month range €7.32 – €23.70 · fair‑value band €14.01 – €23.36 · the €8.78 price screens below the €14.01 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Pullup Entertainment Société anonyme (ALPUL) currently trades at €8.78, while our model-based Fair Value estimate is €14.01, implying the stock looks roughly 59.6% undervalued today. The Quality Score stands at 30/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Pullup Entertainment Société anonyme generated revenue of €288M at a net margin of -0.2%. Revenue declined 43.4% year over year. It earns a return on equity of 0.1%. Net debt stands at €100M. Fundamentals as of Jul 12, 2026
Our scenario range runs from €14.01 (bear case) to €23.36 (bull case); at €8.78, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 64% below its 52-week high and 6% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -19% fair-value upside, at 60%, ALPUL screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 12 models by family
Widest divergence: Asset-Based (€11.66) versus Multiples (€2.29). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 33 · Market factors (momentum, volatility) 24
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pullup Entertainment Société anonyme develops, publishes, and distributes games in France, the United States, Europe, the Middle East, Africa, Asia, and internationally. The company offers games for various platforms, consoles, and PC or mobile. It distributes its titles through physical or digital stores, as well as through the downloading platforms.
Full company description
Pullup Entertainment Société anonyme develops, publishes, and distributes games in France, the United States, Europe, the Middle East, Africa, Asia, and internationally. The company offers games for various platforms, consoles, and PC or mobile. It distributes its titles through physical or digital stores, as well as through the downloading platforms. Pullup Entertainment Société anonyme was founded in 1995 and is based in Paris, France.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Pullup Entertainment Société anonyme reported revenue of €281M in FY2026 versus €143M in FY2022, a compound +18.3%/yr. Reported net income was −€12.9M in FY2026.
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Peer Group
Electronic Gaming & Multimedia · 152 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NetEase, Inc 9999 | HK$202.60 | HK$192.74 | -5% |
| Electronic Arts Inc EA | $207.27 | $76.57 | -63% |
| Take-Two Interactive Software, Inc TTWO | $237.04 | $60.45 | -74% |
| Roblox Corporation RBLX | $57.07 | $21.20 | -63% |
| Zhejiang Century Huatong Group 002602 | ¥14.04 | ¥14.68 | +5% |
| KRAFTON, Inc 259960 | 240,500 KRW | 395,557 KRW | +64% |
| Kunlun Tech Co 300418 | ¥44.61 | ¥6.87 | -85% |
| Giant Network Group 002558 | ¥29.98 | ¥15.69 | -48% |
| International Games System Co 3293 | 704.00 TWD | 568.16 TWD | -19% |
| 37 Interactive Entertainment Network Technology Group 002555 | ¥19.02 | ¥22.29 | +17% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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