APG|SGA SA (APGN) Fair Value & Analysis
Communication Services · CH · Market cap CHF 547M
Analysis
APG|SGA SA (APGN) currently trades at CHF 187.00, while our model-based Fair Value estimate is CHF 153.91 — implying the stock looks roughly 17.7% overvalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
About the company
APG|SGA SA provides advertising services primarily in Switzerland and Serbia. The company offers its products in various formats, including F4, F12, F200, and F24 classic analog poster formats; bigposter; roofstrip bus and tram; eboard; epanel; windowsdecal; fullwrap bus, tram and locomotive; fullrearwrap; hangingdisplay; hangingdisplay with dispenser; megaposter; mobile targeting; mountain screen; pylonposter; railposter; railpostermidi; rearwindows and rearbody vinyl; time/informationboard; trafficboard; and trafficmediascreen. It also provides outdoor advertising on streets, squares, railway stations, shopping centers, the mountains, airports, and other points of interest, as well as digital and mobile advertising, such as ChannelOOH, programmatic adverting, Next level DOOH, and aymo mobile targeting solutions. In addition, the company involved in real estate services. The company was founded in 1900 and is headquartered in Geneva, Switzerland.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.