APG|SGA SA (APGN) Fair Value & Analysis
Communication Services · CH · Market cap CHF 595M
Fair value as of: Jul 17, 2026
From 24 valuation models · updated 23 days ago
Share price +4.1% over the past month.
A strong business, but screening 23% overvalued on our models.
What matters now
- A high-quality business (quality 76/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- A fairly wide model range (CHF 119.42 to CHF 215.83) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.
How to read this chart
60‑month range CHF 112.79 – CHF 230.54 · fair‑value band CHF 119.42 – CHF 215.83 · the CHF 201.00 price screens above the CHF 153.91 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.
Analysis
APG|SGA SA (APGN) currently trades at CHF 201.00, while our model-based Fair Value estimate is CHF 153.91, implying the stock looks roughly 23.4% overvalued today. The Quality Score stands at 76/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, APG|SGA SA generated revenue of CHF 329M at a net margin of 8.2%. Revenue grew 1.3% year over year. It earns a return on equity of 35.0%. The balance sheet holds a net cash position of CHF 53.0M. Fundamentals as of Jul 17, 2026
Our scenario range runs from CHF 119.42 (bear case) to CHF 215.83 (bull case); at CHF 201.00, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 14% below its 52-week high and 14% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -23%, APGN screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Multiples (CHF 154.16) versus Asset-Based (CHF 16.28). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 75 · Market factors (momentum, volatility) 57
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
APG|SGA SA provides advertising services primarily in Switzerland and Serbia. The company offers its products in various formats, including F4, F12, F200, and F24 classic analog poster formats; bigposter; roofstrip bus and tram; eboard; epanel; windowsdecal; fullwrap bus, tram and locomotive; fullrearwrap; hangingdisplay; hangingdisplay with dispenser; …
Full company description
APG|SGA SA provides advertising services primarily in Switzerland and Serbia. The company offers its products in various formats, including F4, F12, F200, and F24 classic analog poster formats; bigposter; roofstrip bus and tram; eboard; epanel; windowsdecal; fullwrap bus, tram and locomotive; fullrearwrap; hangingdisplay; hangingdisplay with dispenser; megaposter; mobile targeting; mountain screen; pylonposter; railposter; railpostermidi; rearwindows and rearbody vinyl; time/informationboard; trafficboard; and trafficmediascreen. It also provides outdoor advertising on streets, squares, railway stations, shopping centers, the mountains, airports, and other points of interest, as well as digital and mobile advertising, such as ChannelOOH, programmatic adverting, Next level DOOH, and aymo mobile targeting solutions. In addition, the company involved in real estate services. The company was founded in 1900 and is headquartered in Geneva, Switzerland.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
APG|SGA SA reported revenue of CHF 327M in FY2025 versus CHF 266M in FY2021, a compound +5.3%/yr. Reported net income was CHF 27.1M in FY2025, compounding +20.9%/yr from FY2021.
APGN screens 23% overvalued. Compare with AppLovin Corporation →
Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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