Fairvalue-Calculator Fairvalue-Calculator
EN DE

BARK, Inc (BARK) Fair Value & Analysis

Consumer Cyclical · US · Market cap $84.8M

Price$9.56
Fair Value$2.70
Upside-71.8%
Quality97/100
Evidence: Low Range $1.78 – $3.38

Fair value as of: Jun 25, 2026

✦ Find undervalued quality stocks — 34,000+ analysed Find stocks →

Analysis

BARK, Inc (BARK) currently trades at $9.56, while our model-based Fair Value estimate is $2.70 — implying the stock looks roughly 71.8% overvalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

About the company

BARK, Inc., a dog-centric company, provides products, services, and content for dogs. The company operates in two segments, Direct to Consumer and Commerce. It provides subscription products, including monthly themed boxes of toys and treats to a dog's home, as well as kibble, treats, toppers, dental, and others. The company also offers toys, including beds, leashes, apparel, and other accessories and products under the BarkBox, Super Chewer, and BARK Bright names. The company also offers air travel experience to dogs under the BARK Air name. The company sells its products through a network of retail partners, as well as directly to consumers. BARK, Inc. was founded in 2011 and is headquartered in Brooklyn, New York.

Open the full interactive analysis →

Similar stocks

Alimentation Couche-Tard Inc (ANCTF) -4% Casey's General Stores, Inc (CASY) -71% Williams-Sonoma, Inc (WSM) -27% Ulta Beauty, Inc (U1LT34) -78% DICK'S Sporting Goods, Inc (DKS) +44% China Tourism Group (601888) -15%

Frequently asked questions

Is BARK, Inc (BARK) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $2.70 versus a price of $9.56 — about −72% (overvalued). Model-based estimate, not financial advice.
What is the fair value of BARK?
Our 21-model fair value for BARK, Inc is $2.70 (as of Jun 25, 2026), built from audited fundamentals. The current price is $9.56.
What is the quality score of BARK?
BARK, Inc has a Quality Score of 97/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.