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BARK, Inc. (BARK) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of BARK, Inc. stock $2.63, price $9.33, that is 71.8% below the price, quality 42 out of 100. Rating: strongly overvalued. Calculated from audited financials with one of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical US

BI BARK, Inc. logo Thin data Nov 8, 2026

BARK, Inc.

BARK · US
Very expensive, weak quality

Our calculation puts a fair price 72% below what the stock costs today.

Upbeat coverage
Quality 42/100
Moderate debt
Revenue last quarter 23% below a year ago.
Fair value $2.63 · Strongly overvalued
Weak Growth (revenue 5y +0.8 %/yr in USD)
Loss-making · -8.4% net margin (TTM)
Negative free cash flow
Trails peers (2/10)
Narrow moat 14/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$184.20 $7.46 Fair Value $2.63 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.

How to read this chart

60‑month range $7.46 – $184.20 · fair‑value band $1.74 – $3.29 · the $9.33 price screens above the $2.63 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.

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Company profile

BARK, Inc., a dog-centric company, provides products, services, and content for dogs. The company operates in two segments, Direct to Consumer and Commerce.

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It provides subscription products, including monthly themed boxes of toys and treats to a dog's home, as well as kibble, treats, toppers, dental, and others.

The company also offers toys, including beds, leashes, apparel, and other accessories and products under the BarkBox, Super Chewer, and BARK Bright names. The company also offers air travel experience to dogs under the BARK Air name.

The company sells its products through a network of retail partners, as well as directly to consumers. BARK, Inc. was founded in 2011 and is headquartered in Brooklyn, New York.

Stock analysis

BARK, Inc. (BARK) currently trades at $9.33, while our model-based Fair Value estimate is $2.63, 72% below the price, so the stock looks overvalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the data coverage at low.

Scenario range: $1.74 (bear) to $3.29 (bull), the price of $9.33 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is weak: less than 2 % a year.

BARK, Inc. reported revenue of $395M in FY2026 versus $507M in FY2022, a compound −6.1%/yr. Reported net income was −$39.0M in FY2026.

Key figures

Market cap $82.0M Micro · P/S ratio 0.23 · EPS (TTM) $−2.92 · Net margin −8.4% · Return on equity −36.7% · Return on assets (EBIT) −18.0% (5-year average) · Operating margin 0.1% · Revenue (TTM) $371M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 14 out of 100 (medium confidence).

What moves the price

The share trades about 50% below its 52-week high and 25% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −5% fair-value upside, at −72%, BARK screens richer than that median.

Fair Value models

Bear $1.74 Fair Value $2.63 Bull $3.29
Price $9.33 · Downside -71.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
NCAV (Graham) $1.74 $2.63 $3.29 55
All 1 models by family
Asset-Based
NCAV (Graham) $1.74 $2.63 $3.29 55

Open the full fair value analysis →

Quality Score breakdown

Overall quality 42/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 40
How much profit the company makes from its sales and capital
Quality Growth 31
Are margins and returns getting better?
Cashflow 2
Do the profits arrive as real cash?
Financial strength 35
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 0
How calm the share price moves, does not count
Price momentum 25
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 8
Distance to the 52-week high, does not count
New shares 81
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

  • SaleJim McGintyDirector60,000 shares at $0.6300$37,800Dec 10, 2025
  • SaleHenrik WerdelinDirector50,000 shares at $0.6500$32,500Dec 10, 2025

Plus 20 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 7/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
−18.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−9.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.8%
Start year 2021 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−5.4% (2021) → −10.2% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

BARK screens overvalued: fair value 72% below the price. Compare with Alimentation Couche-Tard Inc →

Earlier news

News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 203 stocks

Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 42 · Bottom 25%
Fair Value upside −71.8% · Bottom 25%
Profitability
Return on assets −23.0% · Bottom 25%
Net margin (12 months) −8.4% · Bottom 25%
Operating margin (12 months) 0.1% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −23.4% · Bottom 25%
Balance sheet
Debt / equity 0.55× · Highest 25%

Valuation Multiplesvs Specialty Retail median · lower = cheaper

P/B 1.14× · Cheaper than median
P/S (12 months) 0.22× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 50
FUTURE (revenue growth)0 · sector 25
PAST (return on equity)0 · sector 33
HEALTH (low debt)72 · sector 93
DIVIDEND (yield)0 · sector 54

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
DICK'S Sporting Goods, Inc DKS $140.82 $201.62 +43% vs BARK
Alimentation Couche-Tard Inc ATD C$83.20 C$106.00 +27% vs BARK
Ulta Beauty, Inc ULTA $644.76 $650.56 +1% vs BARK
Tractor Supply Company TSCO $36.35 $36.33 +0% vs BARK
Best Buy Co BBY $99.63 $94.70 −5% vs BARK
China Tourism Group 601888 ¥54.22 ¥48.19 −11% vs BARK
Five Below, Inc FIVE $240.30 $184.99 −23% vs BARK
Williams-Sonoma, Inc WSM $254.06 $164.11 −35% vs BARK
Casey's General Stores, Inc CASY $687.64 $405.93 −41% vs BARK
GameStop Corp GME $25.12 $11.87 −53% vs BARK

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BARK, Inc.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "BARK, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/BARK

Frequently asked questions

Is BARK, Inc. (BARK) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $2.63 versus a price of $9.33, about 72% lower (overvalued).
What is the fair value of BARK?
Our model-based fair value for BARK, Inc. is $2.63 (as of Nov 8, 2026), built from audited fundamentals. The current price: $9.33.
What is the quality score of BARK?
BARK, Inc. has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for BARK, Inc. (BARK)?
Our model-based price target is the fair value of $2.63 (as of Nov 8, 2026) from 1 valuation models. Cautious scenario $1.74, optimistic scenario $3.29. It is a calculation from audited fundamentals, not an analyst target.
What is the BARK, Inc. stock forecast for 2026?
Our models put fair value at $2.63, about 72% lower versus a price of $9.33 (overvalued). Cautious scenario $1.74, optimistic scenario $3.29. The calculation is refreshed regularly with new filings.
What is the revenue of BARK, Inc. (BARK)?
BARK, Inc. reported trailing-twelve-month revenue of about $371M (latest available figure, as of Nov 8, 2026).
What is the intrinsic value of BARK, Inc. (BARK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For BARK, Inc. it is $2.63 per share (as of Nov 8, 2026), against a price of $9.33. It is the blended result of 1 valuation models in 1 family (Asset-Based).
Is BARK, Inc. stock overvalued or undervalued in 2026?
As of Nov 8, 2026, BARK trades above its calculated fair value: price $9.33, fair value $2.63, a gap of about −72% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BARK?
No. The price is what the market pays today ($9.33); the fair value is what the company's own numbers justify ($2.63). For BARK, Inc. the two are $6.70 per share apart. That gap is exactly why we show both numbers side by side.
How much is BARK, Inc. worth?
The market values BARK, Inc. at about $82.0M (market capitalisation, as of Nov 8, 2026). Per share that is $9.33; our models calculate a fair value of $2.63 per share.
What do the bullish and bearish scenarios say about BARK?
Our models span a range for BARK, Inc.: cautious scenario $1.74, base $2.63, optimistic $3.29 per share (as of Nov 8, 2026, price $9.33). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of BARK, Inc. (BARK)?
Balance-sheet figures for BARK, Inc. (as of Nov 8, 2026): return on equity −36.7%, debt of 0.55 per unit of equity. They feed the Quality Score of 42/100, which measures business quality independently of the share price.
How far is BARK from its 52-week high?
BARK, Inc. trades at $9.33, about 50% below its 52-week high of $18.78 and 25% above the low of $7.46 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $2.63 is for.
Which stocks are comparable to BARK, Inc.?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is BARK, Inc. stock attractive at the current price?
The data as of Nov 8, 2026: price $9.33, calculated fair value $2.63 (−72%), Quality Score 42/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BARK calculated?
We run BARK, Inc. through 1 models from 1 family: Asset-Based. Every model gets the same audited fundamentals; the fair value of $2.63 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. BARK, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of BARK, Inc. (BARK)?
The closing price on Nov 6, 2026 was $9.33. Our model-based fair value is $2.63, about 72% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with BARK, Inc. right now?
The price sits above even our optimistic bull case ($3.29). The favourable scenario is already priced in. Weak quality (42/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($1.74 to $3.29) leaves room in how you read the outcome.

Key figures of BARK, Inc.

How large is the market capitalisation of BARK, Inc. (BARK)?
The market capitalisation of BARK, Inc. is $82.0M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of BARK, Inc. (BARK)?
The price-to-sales ratio of BARK, Inc. is 0.23 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of BARK, Inc. (BARK)?
Earnings per share at BARK, Inc. are $−2.92. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of BARK, Inc. (BARK)?
The net margin of BARK, Inc. is −8.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of BARK, Inc. (BARK)?
The return on equity (ROE) of BARK, Inc. is −36.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of BARK, Inc. (BARK)?
On an EBIT basis the return on assets of BARK, Inc. is −18.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of BARK, Inc. (BARK)?
The operating margin of BARK, Inc. is 0.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at BARK, Inc. (BARK)?
Revenue at BARK, Inc. is growing −23.4% versus a year earlier (3y avg −9.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does BARK, Inc. (BARK) generate?
The free cash flow of BARK, Inc. is −$26.6M (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does BARK, Inc. (BARK) carry?
The net debt of BARK, Inc. is $18.4M (fiscal year 2026). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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