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Build-A-Bear Workshop, Inc (BBW) Fair Value & Analysis

Consumer Cyclical · US · Market cap $396M

Price$30.76
Fair Value$53.85
Upside+75.1%
Quality97/100
Evidence: High Range $36.80 – $87.19

Fair value as of: Jun 24, 2026

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Analysis

Build-A-Bear Workshop, Inc (BBW) currently trades at $30.76, while our model-based Fair Value estimate is $53.85 — implying the stock looks roughly 75.1% undervalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company offers various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items. It operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in Saint Louis, Missouri.

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Frequently asked questions

Is Build-A-Bear Workshop, Inc (BBW) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $53.85 versus a price of $30.76 — about +75% (undervalued). Model-based estimate, not financial advice.
What is the fair value of BBW?
Our 21-model fair value for Build-A-Bear Workshop, Inc is $53.85 (as of Jun 24, 2026), built from audited fundamentals. The current price is $30.76.
What is the quality score of BBW?
Build-A-Bear Workshop, Inc has a Quality Score of 97/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.