Build-A-Bear Workshop Inc (BBW) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Build-A-Bear Workshop Inc stock $54.39, price $29.70, upside +83.1%, quality 70 out of 100. Rating: strongly undervalued. Calculated from audited financials with 25 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $11.16 – $74.86 · fair‑value band $37.30 – $75.28 · the $29.70 price screens below the $54.39 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 7, 2026.
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Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising.
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The company offers various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items.
It operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in Saint Louis, Missouri.
Stock analysis
Build-A-Bear Workshop Inc (BBW) currently trades at $29.70, while our model-based Fair Value estimate is $54.39, implying the stock looks roughly 45% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $74.76 per share, and 19 of the 25 models we run sit above the $29.70 price.
Bear case: the Asset-Based group reads lowest at $8.35, and 6 of the 25 models stay below the price. Data coverage for this calculation is high.
Scenario range: $37.30 (bear) to $75.28 (bull), the price of $29.70 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Build-A-Bear Workshop Inc reported revenue of $530M in FY2026 versus $412M in FY2022, a compound +6.5%/yr. Reported net income was $52.2M in FY2026, compounding +2.5%/yr from FY2022.
Key figures
Market cap $369M Small · P/E ratio 7.4 · P/S ratio 0.71 · EPS (TTM) $4.04 · Dividend yield 3.0% · Net margin 10.0% · Return on equity 32.8% · Return on assets (EBIT) 19.5% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 65 out of 100 (medium confidence).
What moves the price
The share trades about 58% below its 52-week high and 27% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −5% fair-value upside, at 83%, BBW screens cheaper than that median.
Fair Value models
Bear$37.30Fair Value $54.39Bull$75.28
Price $29.70 · Upside +83.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 9 months old). Earnings retained since then ($2.44 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 2 officers or directors sold shares worth $376,485 and none bought.
SaleSharon Price JohnDirector6,818 shares at $40.03$272,925Aug 24, 202610b5-1 plan
SaleGeorge CarraraDirector3,000 shares at $34.52$103,560Jun 5, 2026
Plus 14 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+6.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.7%
Start year 2021 (pandemic). Over 10 years: +3.4% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.5%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+30.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+27.5%
Dividend (yield on the price)3.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.23.3% vs 17.5%, picking up
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−14% → 12%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−2.5%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −4.8% a year for the price and −0.1% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (94 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Build-A-Bear's resilient children's customization experience forms its main strength alongside operational discipline, yet typical retail commoditization and limited innovation remain the central weak point.
Main risk: Continued shift toward broader retail formats sustains heavier promotions that directly pressure margins in the experience-based model.
Build-A-Bear's core children's customization experience has stayed resilient even as attempts to reach teens and adults with pre-made items led to heavier promotions and margin pressure. The company keeps adding experience locations and returning cash via dividends and repurchases. Does this durable brand and operational discipline support a recovery in traffic and margins, or will the shift toward broader retail formats and macroeconomic softness continue to weigh on results?
Compare Build-A-Bear Workshop Inc with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 203 stocks
Beats the industry median on 11/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score70 · Top 25%
Fair Value upside+83.1% · Top 25%
Profitability
Return on equity (12 months)32.8% · Top 25%
Return on assets15.1% · Top 25%
Net margin (12 months)10.0% · Top 25%
Operating margin (12 months)9.6% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)−7.2% · Bottom 25%
Dividend yield (12 months)3.0% · Above median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (12 months)7.4× · Cheapest 25%
P/B2.38× · Pricier than median
P/S (12 months)0.71× · Pricier than median
Price / free cash flow (fiscal year)9.4× · Cheaper than median
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Is Build-A-Bear Workshop Inc (BBW) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $54.39 versus a price of $29.70, about +83% upside (undervalued).
What is the fair value of BBW?
Our model-based fair value for Build-A-Bear Workshop Inc is $54.39 (as of Nov 7, 2026), built from audited fundamentals. The current price: $29.70.
What is the quality score of BBW?
Build-A-Bear Workshop Inc has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Build-A-Bear Workshop Inc (BBW)?
Our model-based price target is the fair value of $54.39 (as of Nov 7, 2026) from 25 valuation models. Cautious scenario $37.30, optimistic scenario $75.28. It is a calculation from audited fundamentals, not an analyst target.
What is the Build-A-Bear Workshop Inc stock forecast for 2026?
Our models put fair value at $54.39, about +83% upside versus a price of $29.70 (undervalued). Cautious scenario $37.30, optimistic scenario $75.28. The calculation is refreshed regularly with new filings.
What is the revenue of Build-A-Bear Workshop Inc (BBW)?
Build-A-Bear Workshop Inc reported trailing-twelve-month revenue of about $518M (latest available figure, as of Nov 7, 2026).
Does Build-A-Bear Workshop Inc pay a dividend?
Build-A-Bear Workshop Inc currently shows a dividend yield of 2.96% relative to its recent price (as of Nov 7, 2026).
How much is the dividend of Build-A-Bear Workshop Inc (BBW) and when is the ex-dividend date?
Build-A-Bear Workshop Inc pays a dividend of $0.88 per share a year, a dividend yield of 3.0%. The last ex-dividend date was Sep 24, 2026. The payout ratio is 21.8% of earnings. Free cash flow covers the dividend 3.64 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into Build-A-Bear Workshop Inc (BBW)?
For today's price to be fair in a discounted-cash-flow model, Build-A-Bear Workshop Inc would have to grow free cash flow by -2.5 % per year for five years (discount rate 11.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +15.7 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of BBW use?
Our models discount Build-A-Bear Workshop Inc at 11.3 %: a base by market capitalisation (small), damped by beta 1.01, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Build-A-Bear Workshop Inc that is -2.5 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.3 %) and the same formula as our fair value.
How much growth has Build-A-Bear Workshop Inc (BBW) delivered so far?
Over the past 5 years revenue at Build-A-Bear Workshop Inc grew +15.7 % a year. The price currently implies free-cash-flow growth of -2.5 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Build-A-Bear Workshop Inc (BBW) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Build-A-Bear Workshop Inc (-2.5 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Build-A-Bear Workshop Inc (BBW)?
The free-cash-flow yield on the price is 10.70 %: that much free cash flow Build-A-Bear Workshop Inc produces per unit of market value. When it exceeds the discount rate of our models (11.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Build-A-Bear Workshop Inc (BBW)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Build-A-Bear Workshop Inc it is $54.39 per share (as of Nov 7, 2026), against a price of $29.70. It is the blended result of 25 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Build-A-Bear Workshop Inc stock overvalued or undervalued in 2026?
As of Nov 7, 2026, BBW trades below its calculated fair value: price $29.70, fair value $54.39, a gap of about +83% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BBW?
No. The price is what the market pays today ($29.70); the fair value is what the company's own numbers justify ($54.39). For Build-A-Bear Workshop Inc the two are $24.69 per share apart. That gap is exactly why we show both numbers side by side.
How much is Build-A-Bear Workshop Inc worth?
The market values Build-A-Bear Workshop Inc at about $369M (market capitalisation, as of Nov 7, 2026). Per share that is $29.70; our models calculate a fair value of $54.39 per share.
What do the bullish and bearish scenarios say about BBW?
Our models span a range for Build-A-Bear Workshop Inc: cautious scenario $37.30, base $54.39, optimistic $75.28 per share (as of Nov 7, 2026, price $29.70). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BBW?
Build-A-Bear Workshop Inc trades at a price-to-earnings ratio of 7.4 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $54.39 is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2017 to 2026), reported earnings, FY2017 ex one-offs: 12.7. Other multiples: PEG 0.4, P/B 2.4, P/S 0.7, EV/EBITDA 4.9.
What is the PEG ratio of BBW?
The PEG ratio of Build-A-Bear Workshop Inc is 0.43 (P/E divided by earnings growth, as of Nov 7, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Build-A-Bear Workshop Inc (BBW)?
Balance-sheet figures for Build-A-Bear Workshop Inc (as of Nov 7, 2026): return on equity 32.8%. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is BBW from its 52-week high?
Build-A-Bear Workshop Inc trades at $29.70, about 58% below its 52-week high of $70.62 and 27% above the low of $23.36 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $54.39 is for.
Which stocks are comparable to Build-A-Bear Workshop Inc?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Build-A-Bear Workshop Inc stock attractive at the current price?
The data as of Nov 7, 2026: price $29.70, calculated fair value $54.39 (+83%), Quality Score 70/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BBW calculated?
We run Build-A-Bear Workshop Inc through 25 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $54.39 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Build-A-Bear Workshop Inc currently trades 45% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Build-A-Bear Workshop Inc (BBW)?
The closing price on Nov 6, 2026 was $29.70. Our model-based fair value is $54.39, about +83% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Build-A-Bear Workshop Inc right now?
The price is below even our cautious bear case ($37.30). The market is more pessimistic than our downside scenario. Solid quality (70/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($37.30 to $75.28) leaves room in how you read the outcome.
Key figures of Build-A-Bear Workshop Inc
How large is the market capitalisation of Build-A-Bear Workshop Inc (BBW)?
The market capitalisation of Build-A-Bear Workshop Inc is $369M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Build-A-Bear Workshop Inc (BBW)?
The price-to-sales ratio of Build-A-Bear Workshop Inc is 0.71 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Build-A-Bear Workshop Inc (BBW)?
Earnings per share at Build-A-Bear Workshop Inc are $4.04 (price ÷ EPS = P/E 7.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Build-A-Bear Workshop Inc (BBW)?
The dividend yield of Build-A-Bear Workshop Inc is 3.0% (payout 21.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Build-A-Bear Workshop Inc (BBW)?
The net margin of Build-A-Bear Workshop Inc is 10.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Build-A-Bear Workshop Inc (BBW)?
The return on equity (ROE) of Build-A-Bear Workshop Inc is 32.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Build-A-Bear Workshop Inc (BBW)?
On an EBIT basis the return on assets of Build-A-Bear Workshop Inc is 19.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Build-A-Bear Workshop Inc (BBW)?
The operating margin of Build-A-Bear Workshop Inc is 9.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Build-A-Bear Workshop Inc (BBW)?
Revenue at Build-A-Bear Workshop Inc is growing −7.2% versus a year earlier (3y avg +4.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Build-A-Bear Workshop Inc (BBW)?
Earnings per share at Build-A-Bear Workshop Inc are growing −25.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Build-A-Bear Workshop Inc (BBW) carry?
The net debt of Build-A-Bear Workshop Inc is $101M (fiscal year 2026, ≈ 2.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 7, 2026