boohoo group plc (BHOOY) Fair Value & Analysis
Consumer Cyclical · US · Market cap $468M
boohoo group plc
BHOOY · US
Fair value as of: Jul 14, 2026
From 3 valuation models · updated 27 days ago
Fair value updated Jul 14, 2026, revised from $7.68 to $7.83 (+2.0%) since Jun 24, 2026.
Below-average quality, screening 31% undervalued on our models.
What matters now
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid quality (48/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range ($5.34 to $10.32) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.
How to read this chart
60‑month range $3.11 – $95.00 · fair‑value band $5.34 – $10.32 · the $5.96 price screens below the $7.83 fair value. Dashed = 300-day average. As of Jul 14, 2026.
Analysis
boohoo group plc (BHOOY) currently trades at $5.96, while our model-based Fair Value estimate is $7.83, implying the stock looks roughly 31.4% undervalued today. The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Over the trailing twelve months, boohoo group plc generated revenue of $917M at a net margin of -11.8%. Revenue declined 23.0% year over year. Net debt stands at $168M. Fundamentals as of Jul 14, 2026
Our scenario range runs from $5.34 (bear case) to $10.32 (bull case); at $5.96, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high and 92% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -49% fair-value upside, at 31%, BHOOY screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Dividend Discount ($36.64) versus Multiples ($6.56). Highest evidence: Gordon GGM (70).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 14, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 46 · Market factors (momentum, volatility) 35
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom under the Debenahams Group trading name. The company provides consumer credit and payment services, as well as engages in the business of online marketplaces.
Full company description
boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom under the Debenahams Group trading name. The company provides consumer credit and payment services, as well as engages in the business of online marketplaces. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams brands. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
boohoo group plc reported revenue of $912M in FY2026 versus $2.0B in FY2022, a compound −17.7%/yr. Reported net income was −$108M in FY2026.
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Peer Group
Internet Retail · 109 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $245.34 | $127.67 | -48% |
| Alibaba Group BABA | $114.97 | $75.75 | -34% |
| PDD Holdings PDD | $84.14 | $223.51 | +166% |
| MercadoLibre, Inc MELI | $1,814 | $798.98 | -56% |
| DoorDash, Inc DASH | $190.16 | $38.64 | -80% |
| Sea Limited SE | $106.22 | $52.70 | -50% |
| eBay Inc EBAY | $117.20 | $60.13 | -49% |
| JD.com, Inc JD | €25.95 | €31.88 | +23% |
| Coupang, Inc CPNG | $16.86 | $2.79 | -83% |
| Delivery Hero SE DHER | €38.18 | €12.71 | -67% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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