Bokusgruppen AB (BOKUS) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Bokusgruppen AB SEK 101, price SEK 68.40, upside +47.5%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 22.44 – kr 82.29 · fair‑value band kr 70.62 – kr 131.42 · the kr 68.40 price screens below the kr 100.88 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Bokusgruppen AB (publ) operates as a book retailer in Sweden. It offers books, e-books, audio books, games, puzzles, and play and creative creation products; and services for libraries and schools under BTJ brand. The company also operates bokus.com, an online bookstore; and retail stores under the Akademibokhandeln brand.
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Bokusgruppen AB (publ) operates as a book retailer in Sweden. It offers books, e-books, audio books, games, puzzles, and play and creative creation products; and services for libraries and schools under BTJ brand. The company also operates bokus.com, an online bookstore; and retail stores under the Akademibokhandeln brand. In addition, it offers Bokus Play, a subscription service for audio and e-books. Bokusgruppen AB (publ) was founded in 1971 and is headquartered in Stockholm, Sweden.
Stock analysis
Bokusgruppen AB (BOKUS) currently trades at kr 68.40, while our model-based Fair Value estimate is kr 100.88, implying the stock looks roughly 32.2% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 163.12 per share, and 18 of the 24 models we run sit above the kr 68.40 price.
Bear case: the Earnings-Based group reads lowest at kr 27.76, and 6 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: kr 70.62 (bear) to kr 131.42 (bull), the price of kr 68.40 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Bokusgruppen AB reported revenue of 2.2B SEK in FY2025 versus 1.9B SEK in FY2021, a compound +3.7%/yr. Reported net income was 88.1M SEK in FY2025, compounding +14.9%/yr from FY2021.
Key figures
Market cap 1.1B SEK (≈ $113M) · P/E ratio 12.6 · P/S ratio 0.51 · EPS (TTM) kr 5.44 · Dividend yield 5.8% · Net margin 4.1% · Return on equity 13.8% · Return on assets (EBIT) 5.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 47%, BOKUS screens cheaper than that median.
Fair Value models
Bear kr 70.62Fair Value kr 100.88Bull kr 131.42
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 1.06 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.71/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+8.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.0%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.1%
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+48.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+42.8%
Dividend (yield on the price)5.8%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 5%
2025 sits 114% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−15.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −17.5% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 230 stocks
Beats the industry median on 8/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside+49% · Above median
Profitability
Return on equity (TTM)14% · Above median
Return on assets5% · Above median
Net margin (TTM)4% · Above median
Operating margin (TTM)1% · Below median
Growth and dividend
Revenue growth−1% · Below median
Dividend yield (TTM)5.8% · Top 25%
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (TTM)12.6× · Cheaper than median
P/B1.65× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Bokusgruppen AB Fair Value". https://www.fairvalue-calculator.com/stock/BOKUS
Frequently asked questions
Is Bokusgruppen AB (BOKUS) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 100.88 versus a price of kr 68.40, about +47% upside (undervalued).
What is the fair value of BOKUS?
Our model-based fair value for Bokusgruppen AB is kr 100.88 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 68.40.
What is the quality score of BOKUS?
Bokusgruppen AB has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bokusgruppen AB (BOKUS)?
Our model-based price target is the fair value of kr 100.88 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario kr 70.62, optimistic scenario kr 131.42. It is a calculation from audited fundamentals, not an analyst target.
What is the Bokusgruppen AB stock forecast for 2026?
Our models put fair value at kr 100.88, about +47% upside versus a price of kr 68.40 (undervalued). Cautious scenario kr 70.62, optimistic scenario kr 131.42. The calculation is refreshed regularly with new filings.
What is the revenue of Bokusgruppen AB (BOKUS)?
Bokusgruppen AB reported trailing-twelve-month revenue of about 2.2B SEK (latest available figure, as of Sep 24, 2026).
Does Bokusgruppen AB pay a dividend?
Bokusgruppen AB currently shows a dividend yield of about 5.85% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Bokusgruppen AB (BOKUS)?
For today's price to be fair in a discounted-cash-flow model, Bokusgruppen AB would have to grow free cash flow by -15.8 % per year for five years (discount rate 12.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.0 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of BOKUS use?
Our models discount Bokusgruppen AB at 12.5 %: a base by market capitalisation (micro), country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Bokusgruppen AB that is -15.8 % per year a year over ten years, using the same discount rate (12.5 %) and the same formula as our fair value.
How much growth has Bokusgruppen AB (BOKUS) delivered so far?
Over the past 5 years revenue at Bokusgruppen AB grew +4.0 % a year. The price currently implies -15.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Bokusgruppen AB (BOKUS) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Bokusgruppen AB (-15.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Bokusgruppen AB (BOKUS)?
The free-cash-flow yield on the price is 23.98 %: that much free cash flow Bokusgruppen AB produces per unit of market value. When it exceeds the discount rate of our models (12.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Bokusgruppen AB (BOKUS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bokusgruppen AB it is kr 100.88 per share (as of Sep 24, 2026), against a price of kr 68.40. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Bokusgruppen AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, BOKUS trades below its calculated fair value: price kr 68.40, fair value kr 100.88, a gap of about +47% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BOKUS?
No. The price is what the market pays today (kr 68.40); the fair value is what the company's own numbers justify (kr 100.88). For Bokusgruppen AB the two are kr 32.48 per share apart. That gap is exactly why we show both numbers side by side.
How much is Bokusgruppen AB worth?
The market values Bokusgruppen AB at about 1.1B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 68.40; our models calculate a fair value of kr 100.88 per share.
What do the bullish and bearish scenarios say about BOKUS?
Our models span a range for Bokusgruppen AB: cautious scenario kr 70.62, base kr 100.88, optimistic kr 131.42 per share (as of Sep 24, 2026, price kr 68.40). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BOKUS?
Bokusgruppen AB trades at a price-to-earnings ratio of 12.6 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 100.88 is built from several models across several years. Other multiples: P/B 1.7, P/S 0.5, EV/EBITDA 7.6.
How solid is the balance sheet of Bokusgruppen AB (BOKUS)?
Balance-sheet figures for Bokusgruppen AB (as of Sep 24, 2026): return on equity 13.8%. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is BOKUS from its 52-week high?
Bokusgruppen AB trades at kr 68.40, about 17% below its 52-week high of kr 82.29 and 13% above the low of kr 60.43 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 100.88 is for.
Which stocks are comparable to Bokusgruppen AB?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bokusgruppen AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 68.40, calculated fair value kr 100.88 (+47%), Quality Score 65/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BOKUS calculated?
We run Bokusgruppen AB through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 100.88, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Bokusgruppen AB currently trades 47 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bokusgruppen AB (BOKUS)?
The closing price on Sep 24, 2026 was kr 68.40. Our model-based fair value is kr 100.88, about +47% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bokusgruppen AB right now?
The price is below even our cautious bear case (kr 70.62). The market is more pessimistic than our downside scenario. Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (kr 70.62 to kr 131.42) leaves room in how you read the outcome.
Key figures of Bokusgruppen AB
How large is the market capitalisation of Bokusgruppen AB (BOKUS)?
The market capitalisation of Bokusgruppen AB is 1.1B SEK (≈ $113M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Bokusgruppen AB (BOKUS)?
The price-to-sales ratio of Bokusgruppen AB is 0.51 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Bokusgruppen AB (BOKUS)?
Earnings per share at Bokusgruppen AB are kr 5.44 (price ÷ EPS = P/E 12.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Bokusgruppen AB (BOKUS)?
The dividend yield of Bokusgruppen AB is 5.8% (payout 73.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Bokusgruppen AB (BOKUS)?
The net margin of Bokusgruppen AB is 4.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bokusgruppen AB (BOKUS)?
The return on equity (ROE) of Bokusgruppen AB is 13.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bokusgruppen AB (BOKUS)?
On an EBIT basis the return on assets of Bokusgruppen AB is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bokusgruppen AB (BOKUS)?
The operating margin of Bokusgruppen AB is 0.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bokusgruppen AB (BOKUS)?
Revenue at Bokusgruppen AB is growing −0.8% versus a year earlier (3y avg +5.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Bokusgruppen AB (BOKUS)?
Earnings per share at Bokusgruppen AB are growing +29.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Bokusgruppen AB (BOKUS) carry?
The net debt of Bokusgruppen AB is 393M SEK (fiscal year 2025, ≈ 1.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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