Bokusgruppen AB (BOKUS) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 1.1B SEK
Fair value as of: Jul 12, 2026
From 24 valuation models · updated 29 days ago
Fair value updated Jul 12, 2026, revised from kr 120.00 to kr 100.27 (−16.4%) since Jun 24, 2026. Share price −4.7% over the past month.
A solid business, screening 54% undervalued on our models.
What matters now
- The price is below even our cautious bear case (kr 69.55). The market is more pessimistic than our downside scenario.
- Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (kr 69.55 to kr 131.42) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range kr 22.44 – kr 82.29 · fair‑value band kr 69.55 – kr 131.42 · the kr 65.20 price screens below the kr 100.27 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Bokusgruppen AB (BOKUS) currently trades at kr 65.20, while our model-based Fair Value estimate is kr 100.27, implying the stock looks roughly 53.8% undervalued today. The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Bokusgruppen AB generated revenue of 2.2B SEK at a net margin of 4.2%. Revenue declined 0.8% year over year. It earns a return on equity of 13.8%. Net debt stands at 393M SEK. Fundamentals as of Jul 12, 2026
Our scenario range runs from kr 69.55 (bear case) to kr 131.42 (bull case); at kr 65.20, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 24% below its 52-week high and 31% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -24% fair-value upside, at 54%, BOKUS screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (kr 168.86) versus Earnings-Based (kr 27.76). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 44
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Bokusgruppen AB (publ) operates as a book retailer in Sweden. It offers books, e-books, audio books, games, puzzles, and play and creative creation products; and services for libraries and schools under BTJ brand. The company also operates bokus.com, an online bookstore; and retail stores under the Akademibokhandeln brand.
Full company description
Bokusgruppen AB (publ) operates as a book retailer in Sweden. It offers books, e-books, audio books, games, puzzles, and play and creative creation products; and services for libraries and schools under BTJ brand. The company also operates bokus.com, an online bookstore; and retail stores under the Akademibokhandeln brand. In addition, it offers Bokus Play, a subscription service for audio and e-books. Bokusgruppen AB (publ) was founded in 1971 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Bokusgruppen AB reported revenue of kr 2.2B in FY2025 versus kr 1.9B in FY2021, a compound +3.7%/yr. Reported net income was kr 88.1M in FY2025, compounding +14.9%/yr from FY2021.
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Peer Group
Specialty Retail · 221 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Casey's General Stores, Inc CASY | $827.04 | $405.44 | -51% |
| Williams-Sonoma, Inc WSM | $222.84 | $164.16 | -26% |
| Ulta Beauty, Inc ULTA | $479.57 | $488.39 | +2% |
| DICK'S Sporting Goods, Inc DKS | $208.89 | $181.10 | -13% |
| Best Buy Co BBY | $83.98 | $109.12 | +30% |
| China Tourism Group 601888 | ¥52.90 | ¥40.40 | -24% |
| Tractor Supply Company TSCO | $31.01 | $35.52 | +15% |
| Murphy USA Inc MUSA | $618.57 | $423.35 | -32% |
| Five Below, Inc FIVE | $197.71 | $117.29 | -41% |
| Taiwan Mobile Co 3045 | 110.50 TWD | 80.98 TWD | -27% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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