Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS (BRISA) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS TRY 214, price TRY 71.35, upside +200.0%, quality 41 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS
BRISA · ISCheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 16.77 TRY – 143.85 TRY · fair‑value band 154.70 TRY – 273.40 TRY · the 71.35 TRY price screens below the 214.05 TRY fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. engages in the manufacture, marketing, and sale of vehicle tires in Turkey and internationally.
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Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. engages in the manufacture, marketing, and sale of vehicle tires in Turkey and internationally. The company offers tires for radial, passenger car, truck, minibus, bus outer tires, automobiles, light commercial vehicles, buses, trucks, and agricultural and construction machinery under the Bridgestone, Lassa, Dayton, Firestone, and Kinesis brand names; tire retreading services under the Bandag brand name; and vehicle maintenance services. It provides digital fleet services through Filofix road assistance mobile application and fleet services under the Probox, Mobilfix, and Propratik brands. The company offers its products and services through its stores and e-commerce platform under Lastik.com.tr website. The company was formerly known as Lassa Lastik Sanayi ve Ticaret A.S. and changed its name to Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. in 1988. Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. was incorporated in 1974 and is headquartered in Istanbul, Turkey.
Stock analysis
Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS (BRISA) currently trades at 71.35 TRY, while our model-based Fair Value estimate is 214.05 TRY, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 482.38 TRY per share, and 13 of the 14 models we run sit above the 71.35 TRY price.
Bear case: the Asset-Based group reads lowest at 51.77 TRY, and 1 of the 14 models stay below the price. Evidence for this calculation is low.
Scenario range: 154.70 TRY (bear) to 273.40 TRY (bull), the price of 71.35 TRY sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 41/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS reported revenue of 41.3B TRL in FY2025 versus 6.6B TRL in FY2021, a compound +58.0%/yr. Reported net income was −1.1B TRL in FY2025.
Key figures
Market cap 23.8B TRY (≈ $487M) · P/S ratio 0.56 · EPS (TTM) −1.38 TRY · Dividend yield 4.1% · Net margin −2.6% · Return on equity −1.7% · Return on assets (EBIT) 11.6% · Operating margin 11.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 29% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −38% fair-value upside, at 200%, BRISA screens cheaper than that median.
Fair Value models
All 14 models by family
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Set up alert →Quality Score breakdown
Of which business quality 43 · Market factors (momentum, volatility) 37
Revenue & earnings trend
Growth Forecast
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto Parts · 692 stocks
Valuation Multiplesvs Auto Parts median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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Key figures of Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS
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