Cheer Holding (CHR) Fair Value & Analysis
Communication Services · US · Market cap $3.2M
Cheer Holding
CHR · US
Fair value as of: Jul 15, 2026
From 24 valuation models · updated today
Fair value updated Jul 15, 2026 — revised from $367.70 to $2.23 (−99.4%) since Jun 24, 2026. Share price −3.6% over the past month.
Price vs Fair Value (12 months)
12‑month range $1.53 – $298.50 · fair‑value band $1.67 – $2.78 · the $1.85 price screens below the $2.23 fair value. As of Jul 15, 2026.
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Cheer Holding (CHR) currently trades at $1.85, while our model-based Fair Value estimate is $2.23 — implying the stock looks roughly 20.3% undervalued today. We read business quality at 35/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, Cheer Holding generated revenue of $149M at a net margin of 17.2%. Revenue grew 2.2% year over year. It earns a return on equity of 7.6%. The balance sheet holds a net cash position of $233M. Fundamentals as of Jul 15, 2026
Our scenario range runs from $1.67 (bear case) to $2.78 (bull case); at $1.85, the current price sits within that range. For context, the median of 10 Communication Services peers we cover trades at 62% fair-value upside — at 20%, CHR screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 15, 2026. TTM = trailing twelve months.
About the company
Cheer Holding, Inc., through its subsidiaries, engages in the provision of advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. It also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content and develops lifestyle short videos and interactive live-broadcasting; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games. Further, the company provides CHEERS Telepathy, a multimodal artificial intelligence content creation platform; CHEERS API, a platform that provides industry digital transformation solutions and data integration; CheerCar, an interactive entertainment …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Cheer Holding reported revenue of $149M in FY2025 versus $153M in FY2021, a compound −0.7%/yr. Reported net income was $25.6M in FY2025, compounding −7.7%/yr from FY2021.
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|---|---|---|---|
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| BlueFocus Intelligent Communications Group 300058 | ¥16.02 | ¥2.28 | -86% |
| JCDecaux SE DEC | €18.41 | €20.52 | +11% |
| Dentsu Group DNTUY | $19.14 | $44.72 | +134% |
| CyberAgent, Inc CYGIY | $4.45 | $4.28 | -4% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.