Cheer Holding Inc. (CHR) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Cheer Holding Inc. $1.83, price $1.57, upside +16.8%, quality 45 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $1.53 – $4,455 · fair‑value band $1.49 – $2.31 · the $1.57 price screens below the $1.83 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Cheer Holding, Inc., through its subsidiaries, engages in the provision of advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. It also engages in mobile and online advertising, and media and entertainment businesses.
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Cheer Holding, Inc., through its subsidiaries, engages in the provision of advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. It also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content and develops lifestyle short videos and interactive live-broadcasting; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games. Further, the company provides CHEERS Telepathy, a multimodal artificial intelligence content creation platform; CHEERS API, a platform that provides industry digital transformation solutions and data integration; CheerCar, an interactive entertainment app; CheerChat App, an AI social app; and CHEERS Metaverse, a platform to provide immersive digital experiences. It also produces short videos, online variety shows, drama, live streams, and Cheers series. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. Cheer Holding, Inc. was founded in 2016 and is headquartered in Beijing, the People's Republic of China.
Stock analysis
Cheer Holding Inc. (CHR) currently trades at $1.57, while our model-based Fair Value estimate is $1.83, implying the stock looks roughly 14.4% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $2.43 per share, and 20 of the 24 models we run sit above the $1.57 price.
Bear case: the Earnings-Based group reads lowest at $0.7979, and 4 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: $1.49 (bear) to $2.31 (bull), the price of $1.57 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 45/100 (below-average quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Cheer Holding Inc. reported revenue of $149M in FY2025 versus $153M in FY2021, a compound −0.7%/yr. Reported net income was $25.6M in FY2025, compounding −7.7%/yr from FY2021.
Key figures
Market cap $3.2M · P/E ratio 0.0 · EPS (TTM) $72.21 · Net margin 17.2% · Return on equity 7.6% · Return on assets (EBIT) 10.9% · Operating margin 23.1% · Revenue (TTM) $149M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 99% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 17%, CHR screens richer than that median.
Fair Value models
Bear $1.49Fair Value $1.83Bull $2.31
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($53.02 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.71/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+1.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.8%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
−38.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year−38.4%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.25% → 18%
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 197 stocks
Beats the industry median on 10/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score45 · Below median
Fair Value upside+17% · Above median
Profitability
Return on equity (TTM)8% · Above median
Return on assets4% · Top 25%
Net margin (TTM)17% · Top 25%
Operating margin (TTM)23% · Top 25%
Growth and dividend
Revenue growth2% · Above median
Balance sheet
Debt / equity0.00× · Below median
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Cheer Holding Inc. Fair Value". https://www.fairvalue-calculator.com/stock/CHR
Frequently asked questions
Is Cheer Holding Inc. (CHR) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $1.83 versus a price of $1.57, about +17% upside (undervalued).
What is the fair value of CHR?
Our model-based fair value for Cheer Holding Inc. is $1.83 (as of Sep 23, 2026), built from audited fundamentals. The current price: $1.57.
What is the quality score of CHR?
Cheer Holding Inc. has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Cheer Holding Inc. (CHR)?
Our model-based price target is the fair value of $1.83 (as of Sep 23, 2026) from 24 valuation models. Cautious scenario $1.49, optimistic scenario $2.31. It is a calculation from audited fundamentals, not an analyst target.
What is the Cheer Holding Inc. stock forecast for 2026?
Our models put fair value at $1.83, about +17% upside versus a price of $1.57 (undervalued). Cautious scenario $1.49, optimistic scenario $2.31. The calculation is refreshed regularly with new filings.
What is the revenue of Cheer Holding Inc. (CHR)?
Cheer Holding Inc. reported trailing-twelve-month revenue of about $149M (latest available figure, as of Sep 23, 2026).
What is the intrinsic value of Cheer Holding Inc. (CHR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Cheer Holding Inc. it is $1.83 per share (as of Sep 23, 2026), against a price of $1.57. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Cheer Holding Inc. stock overvalued or undervalued in 2026?
As of Sep 23, 2026, CHR trades below its calculated fair value: price $1.57, fair value $1.83, a gap of about +17% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CHR?
No. The price is what the market pays today ($1.57); the fair value is what the company's own numbers justify ($1.83). For Cheer Holding Inc. the two are $0.2640 per share apart. That gap is exactly why we show both numbers side by side.
How much is Cheer Holding Inc. worth?
The market values Cheer Holding Inc. at about $3.2M (market capitalisation, as of Sep 23, 2026). Per share that is $1.57; our models calculate a fair value of $1.83 per share.
What do the bullish and bearish scenarios say about CHR?
Our models span a range for Cheer Holding Inc.: cautious scenario $1.49, base $1.83, optimistic $2.31 per share (as of Sep 23, 2026, price $1.57). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CHR?
Cheer Holding Inc. trades at a price-to-earnings ratio of 0.0 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $1.83 is built from several models across several years. Other multiples: P/S 0.0.
How solid is the balance sheet of Cheer Holding Inc. (CHR)?
Balance-sheet figures for Cheer Holding Inc. (as of Sep 23, 2026): return on equity 7.6%, debt of 0.00 per unit of equity. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
How far is CHR from its 52-week high?
Cheer Holding Inc. trades at $1.57, about 99% below its 52-week high of $126.00 and 3% above the low of $1.53 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $1.83 is for.
Which stocks are comparable to Cheer Holding Inc.?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Cheer Holding Inc. stock attractive at the current price?
The data as of Sep 23, 2026: price $1.57, calculated fair value $1.83 (+17%), Quality Score 45/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CHR calculated?
We run Cheer Holding Inc. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.83, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Cheer Holding Inc. currently trades 17 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Cheer Holding Inc. (CHR)?
The closing price on Sep 23, 2026 was $1.57. Our model-based fair value is $1.83, about +17% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Cheer Holding Inc. right now?
The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Cheer Holding Inc.
How large is the market capitalisation of Cheer Holding Inc. (CHR)?
The market capitalisation of Cheer Holding Inc. is $3.2M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Cheer Holding Inc. (CHR)?
Earnings per share at Cheer Holding Inc. are $72.21 (price ÷ EPS = P/E 0.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Cheer Holding Inc. (CHR)?
The net margin of Cheer Holding Inc. is 17.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Cheer Holding Inc. (CHR)?
The return on equity (ROE) of Cheer Holding Inc. is 7.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Cheer Holding Inc. (CHR)?
On an EBIT basis the return on assets of Cheer Holding Inc. is 10.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Cheer Holding Inc. (CHR)?
The operating margin of Cheer Holding Inc. is 23.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Cheer Holding Inc. (CHR)?
Revenue at Cheer Holding Inc. is growing +2.2% versus a year earlier (3y avg −1.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Cheer Holding Inc. (CHR)?
Earnings per share at Cheer Holding Inc. are growing −85.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Cheer Holding Inc. (CHR) generate?
The free cash flow of Cheer Holding Inc. is $17.2M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Cheer Holding Inc. (CHR) hold?
Cheer Holding Inc. holds more cash than debt, $233M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Sep 23, 2026