Chanson International Holding (CHSN) Fair Value & Analysis
Consumer Cyclical · US · Market cap $2.6M
Chanson International Holding
CHSN · US
Fair value as of: Jul 24, 2026
From 21 valuation models · updated 17 days ago
Share price −7.3% over the past month.
Below-average quality, screening 58% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (25/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case ($1.13). The market is more pessimistic than our downside scenario.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
40‑month range $0.9598 – $119,840 · fair‑value band $1.13 – $1.89 · the $0.9598 price screens below the $1.51 fair value. Dashed = 300-day average. As of Jul 24, 2026.
Analysis
Chanson International Holding (CHSN) currently trades at $0.9598, while our model-based Fair Value estimate is $1.51, implying the stock looks roughly 57.6% undervalued today. The Quality Score stands at 25/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Chanson International Holding generated revenue of $18.3M at a net margin of 1.0%. Revenue declined 10.3% year over year. It earns a return on equity of 0.5%. Net debt stands at $4.6M. Fundamentals as of Jul 24, 2026
Our scenario range runs from $1.13 (bear case) to $1.89 (bull case); at $0.9598, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -47% fair-value upside, at 58%, CHSN screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 21 models by family
Widest divergence: Asset-Based ($16.24) versus Earnings-Based ($0.5700). Highest evidence: Growth DCF (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 33 · Market factors (momentum, volatility) 15
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers in the People's Republic of China, Cayman Islands, and the United States.
Full company description
Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers in the People's Republic of China, Cayman Islands, and the United States. The company offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; cookies; fruit cakes, amber-walnut cookies, multigrain and wholewheat bread, cheesecakes, almond pudding; made-in-store pastries; mooncakes and zongzi products; and eat in menu items, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages products. It provides eat-in services in its stores. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding is a subsidiary of Danton Global Limited.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Chanson International Holding reported revenue of $18.3M in FY2025 versus $14.7M in FY2021, a compound +5.6%/yr. Reported net income was $188K in FY2025, compounding −22.0%/yr from FY2021.
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Peer Group
Restaurants · 227 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Restaurants median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Restaurants stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| McDonald's Corporation MCDS | C$24.01 | C$10.84 | -55% |
| Starbucks Corporation SBUX | $105.49 | $35.83 | -66% |
| Chipotle Mexican Grill, Inc CMG | $34.63 | $18.43 | -47% |
| Yum! Brands, Inc YUM | $163.54 | $59.66 | -64% |
| Restaurant Brands International Inc QSR | C$104.19 | C$36.37 | -65% |
| Darden Restaurants, Inc DRI | $195.74 | $173.68 | -11% |
| Yum China Holdings YUMC | $43.90 | $55.10 | +26% |
| Texas Roadhouse, Inc TXRH | $197.03 | $104.89 | -47% |
| Dutch Bros Inc BROS | $68.36 | $12.80 | -81% |
| Domino's Pizza, Inc DPZ | $322.18 | $231.96 | -28% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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