Cloetta AB (publ) (CLA-B) fair value: what the stock is really worth
As of Oct 20, 2026: fair value (intrinsic value) of Cloetta AB (publ) stock SEK 55.69, price SEK 56.75, upside -1.9%, quality 72 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
60‑month range kr 14.60 – kr 57.75 · fair‑value band kr 35.60 – kr 73.69 · the kr 56.75 price screens above the kr 55.69 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 2, 2026.
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Cloetta AB (publ) operates as a confectionery company. The company operates through Branded Packaged Products and Pick & Mix segments.
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It manufactures and markets chocolate confectionery products, including pralines, chocolate wafers, dragees, plates, and countlines under the Kexchoklad, Polly, Plopp, Tupla, Royal, Sportlunch, Bridge, Lonka, Sinas, CandyKing and Snippers brand names.
The company also provides candy products comprising foams, wine gums, liquorice, toffees, hard boiled candies, and lollypops under the Malaco, Red Band, Ahlgrens Bilar, Gott & Blandat, Venco, Chewits, and Juleskum brand names.
In addition, it offers pastilles under the Läkerol, Mynthon, and King brands, as well as chewing gums under the Jenkki, Sportlife, and Xylifresh brands. Further, the company trades nuts under the Parrot's brand.
It sells its products through a network of grocery retail trade, and service trade including convenience stores, e-commerce, and other sales channels in Sweden, Finland, the Netherlands, Denmark, Norway, Germany, the United Kingdom, and internationally.
Cloetta AB (publ) was founded in 1862 and is headquartered in Sundbyberg, Sweden.
Stock analysis
Cloetta AB (publ) (CLA-B) currently trades at kr 56.75, while our model-based Fair Value estimate is kr 55.69, so the stock looks roughly fairly valued today (gap 1.9%).
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 57.08 per share, and 9 of the 26 models we run sit above the kr 56.75 price.
Bear case: the Dividend Discount group reads lowest at kr 15.68, and 17 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: kr 35.60 (bear) to kr 73.69 (bull), the price of kr 56.75 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 72/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Cloetta AB (publ) reported revenue of 8.5B SEK in FY2025 versus 6.0B SEK in FY2021, a compound +9.0%/yr. Reported net income was 791M SEK in FY2025, compounding +13.8%/yr from FY2021.
Key figures
Market cap 16.2B SEK (≈ $1.6B) Small · P/E ratio 18.7 · P/S ratio 1.88 · EPS (TTM) kr 2.98 · Dividend yield 2.5% · Net margin 9.9% · Return on equity 15.1% · Return on assets (EBIT) 6.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 57 out of 100 (low confidence).
What moves the price
The share trades about 2% below its 52-week high and 72% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −43% fair-value upside, at −2%, CLA-B screens cheaper than that median.
Fair Value models
Bearkr 35.60Fair Value kr 55.69Bullkr 73.69
Price kr 56.75 · Upside -1.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (kr 1.27 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.76/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−1.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.4%
Start year 2020 (pandemic). Over 10 years: +4.2% a year
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.5%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+20.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+18.3%
Dividend (yield on the price)2.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11.1% vs 9.8%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.8% → 14%
2025 sits 82% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+8.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +6.7% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Confectioners · 80 stocks
Beats the industry median on 8/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score72 · Top 25%
Fair Value upside−1.9% · Above median
Profitability
Return on equity (12 months)15.1% · Top 25%
Return on assets7.6% · Top 25%
Net margin (12 months)9.9% · Top 25%
Operating margin (12 months)14.9% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)0.4% · Above median
Dividend yield (12 months)2.5% · Below median
Balance sheet
Debt / equity0.24× · Above median
Valuation Multiplesvs Confectioners median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Cloetta AB (publ) Fair Value". https://www.fairvalue-calculator.com/stock/CLA-B
Frequently asked questions
Is Cloetta AB (publ) (CLA-B) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of kr 55.69 versus a price of kr 56.75, about −2% upside (fairly valued).
What is the fair value of CLA-B?
Our model-based fair value for Cloetta AB (publ) is kr 55.69 (as of Oct 2, 2026), built from audited fundamentals. The current price: kr 56.75.
What is the quality score of CLA-B?
Cloetta AB (publ) has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Cloetta AB (publ) (CLA-B)?
Our model-based price target is the fair value of kr 55.69 (as of Oct 2, 2026) from 26 valuation models. Cautious scenario kr 35.60, optimistic scenario kr 73.69. It is a calculation from audited fundamentals, not an analyst target.
What is the Cloetta AB (publ) stock forecast for 2026?
Our models put fair value at kr 55.69, about −2% upside versus a price of kr 56.75 (fairly valued). Cautious scenario kr 35.60, optimistic scenario kr 73.69. The calculation is refreshed regularly with new filings.
What is the revenue of Cloetta AB (publ) (CLA-B)?
Cloetta AB (publ) reported trailing-twelve-month revenue of about 8.6B SEK (latest available figure, as of Oct 2, 2026).
Does Cloetta AB (publ) pay a dividend?
Cloetta AB (publ) currently shows a dividend yield of 2.47% relative to its recent price (as of Oct 2, 2026).
What growth is priced into Cloetta AB (publ) (CLA-B)?
For today's price to be fair in a discounted-cash-flow model, Cloetta AB (publ) would have to grow free cash flow by +8.9 % per year for five years (discount rate 10.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.4 % per year. As of Oct 2, 2026.
What discount rate (WACC) does the fair value of CLA-B use?
Our models discount Cloetta AB (publ) at 10.1 %: a base by market capitalisation (small), damped by beta 0.67, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Cloetta AB (publ) that is +8.9 % per year a year over ten years, using the same discount rate (10.1 %) and the same formula as our fair value.
How much growth has Cloetta AB (publ) (CLA-B) delivered so far?
Over the past 5 years revenue at Cloetta AB (publ) grew +8.4 % a year. The price currently implies +8.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Cloetta AB (publ) (CLA-B) growing?
The median revenue growth in the sector is +3.3 % a year. That is the yardstick for the growth priced into Cloetta AB (publ) (+8.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Cloetta AB (publ) (CLA-B)?
The free-cash-flow yield on the price is 5.72 %: that much free cash flow Cloetta AB (publ) produces per unit of market value. When it exceeds the discount rate of our models (10.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Cloetta AB (publ) (CLA-B)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Cloetta AB (publ) it is kr 55.69 per share (as of Oct 2, 2026), against a price of kr 56.75. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Cloetta AB (publ) stock overvalued or undervalued in 2026?
As of Oct 2, 2026, CLA-B trades above its calculated fair value: price kr 56.75, fair value kr 55.69, a gap of about −2% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CLA-B?
No. The price is what the market pays today (kr 56.75); the fair value is what the company's own numbers justify (kr 55.69). For Cloetta AB (publ) the two are kr 1.06 per share apart. That gap is exactly why we show both numbers side by side.
How much is Cloetta AB (publ) worth?
The market values Cloetta AB (publ) at about 16.2B SEK (market capitalisation, as of Oct 2, 2026). Per share that is kr 56.75; our models calculate a fair value of kr 55.69 per share.
What do the bullish and bearish scenarios say about CLA-B?
Our models span a range for Cloetta AB (publ): cautious scenario kr 35.60, base kr 55.69, optimistic kr 73.69 per share (as of Oct 2, 2026, price kr 56.75). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CLA-B?
Cloetta AB (publ) trades at a price-to-earnings ratio of 18.7 (as of Oct 2, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 55.69 is built from several models across several years. Other multiples: P/B 2.8, P/S 1.9, EV/EBITDA 12.7.
How solid is the balance sheet of Cloetta AB (publ) (CLA-B)?
Balance-sheet figures for Cloetta AB (publ) (as of Oct 2, 2026): return on equity 15.1%, debt of 0.24 per unit of equity. They feed the Quality Score of 72/100, which measures business quality independently of the share price.
How far is CLA-B from its 52-week high?
Cloetta AB (publ) trades at kr 56.75, about 2% below its 52-week high of kr 57.75 and 72% above the low of kr 32.92 (as of Oct 20, 2026). Distance from the high says nothing about value: that is what the fair value of kr 55.69 is for.
Which stocks are comparable to Cloetta AB (publ)?
From the same area (Consumer Defensive) we also value Mondelez International, Inc, The Hershey Company, Chocoladefabriken Lindt & Sprüngli AG, Barry Callebaut AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Cloetta AB (publ) stock attractive at the current price?
The data as of Oct 2, 2026: price kr 56.75, calculated fair value kr 55.69 (−2%), Quality Score 72/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CLA-B calculated?
We run Cloetta AB (publ) through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 55.69, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Cloetta AB (publ) itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Cloetta AB (publ) (CLA-B)?
The closing price on Oct 20, 2026 was kr 56.75. Our model-based fair value is kr 55.69, about −2% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Cloetta AB (publ) right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (kr 35.60 to kr 73.69) leaves room in how you read the outcome.
Where does the earnings growth of Cloetta AB (publ) (CLA-B) come from?
Earnings per share at Cloetta AB (publ) grew +6.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +4.7 %, EBIT margin −0.6 %, tax rate +0.0 %, residual (interest, one-offs) +2.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Cloetta AB (publ)
How large is the market capitalisation of Cloetta AB (publ) (CLA-B)?
The market capitalisation of Cloetta AB (publ) is 16.2B SEK (≈ $1.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Cloetta AB (publ) (CLA-B)?
The price-to-sales ratio of Cloetta AB (publ) is 1.88 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Cloetta AB (publ) (CLA-B)?
Earnings per share at Cloetta AB (publ) are kr 2.98 (price ÷ EPS = P/E 18.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Cloetta AB (publ) (CLA-B)?
The dividend yield of Cloetta AB (publ) is 2.5% (payout 47.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Cloetta AB (publ) (CLA-B)?
The net margin of Cloetta AB (publ) is 9.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Cloetta AB (publ) (CLA-B)?
The return on equity (ROE) of Cloetta AB (publ) is 15.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Cloetta AB (publ) (CLA-B)?
On an EBIT basis the return on assets of Cloetta AB (publ) is 6.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Cloetta AB (publ) (CLA-B)?
The operating margin of Cloetta AB (publ) is 14.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Cloetta AB (publ) (CLA-B)?
Revenue at Cloetta AB (publ) is growing +0.4% versus a year earlier (3y avg +7.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Cloetta AB (publ) (CLA-B)?
Earnings per share at Cloetta AB (publ) are growing +88.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Cloetta AB (publ) (CLA-B) carry?
The net debt of Cloetta AB (publ) is 868M SEK (fiscal year 2025, ≈ 0.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Oct 2, 2026