Check 35,000+ stocks against 26 valuation models and 37 quality factors

DeNA Co (D2N) fair value: what the stock is really worth

As of Oct 1, 2026: fair value of DeNA Co €25.32, price €14.09, upside +79.7%, quality 76 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

Fair value above price? Yes
Good quality? Yes
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Industrials · DE · Home Japan · ISIN JP3548610009

In Frankfurt, only 1 of the last 21 trading days (30 days) had any turnover. On the other days the price is an indicative quote without trading, so we do not list this stock in the radar. It stays reachable through search.

DC Broad data Sep 30, 2026

DeNA Co

D2N · F

Strongly undervaluedStrong Fair Value upside with high Quality.

✓Fair value €25.32 · Strongly undervalued (+79.7%)

✓Quality 76/100

!Weak Growth (revenue 5y +1.5 %/yr)

✓Highly profitable · 28.8% net margin (TTM)

✓Low debt · generates free cash flow

✓2.6% dividend yield · Well covered

✓Ranks above peers (11/14)

✓Wide moat 67/100

26 models, one by oneBear €18.99 to bull €31.65 Growth analysisrevenue history, year by year Quality 76/100 in detail37 factors, each one shown Compared with its peersrank on every measure, side by side

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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 30, 2026.

How to read this chart

60‑month range €6.77 – €24.71 · fair‑value band €18.99 – €31.65 · the €14.09 price screens below the €25.32 fair value. Dashed = 300-day average. As of Sep 30, 2026.

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Company profile

DeNA Co., Ltd. develops and operates various mobile and online services in Japan and internationally. It operates DeNA games, a free-to-play mobile apps and browser games; Mobage, an entertainment platform; Yahoo! Mobage, which offers social games for PC browsers; AndApp, a platform that allows users to play mobile game apps on PC browsers under the same user account; Pococha, a social live streaming community; and IRIAM, an app where users can live stream as an anime characters. The company also operates kencom, which supports health insurance societies to manage their members' health data; and ONSEI, an AI-driven cognitive self-check app. In addition, it operates MENKYO, which enables cognitive function test for elderly drivers seeking license renewal; MOGI, a cognitive function test similar to MENKYO; SHINRI-ADAS, a cognitive functional test; Join, a communication app; MySOS, a life-saving and health support app with health and medical record for the user and their family; Team, a solution that connects medical and healthcare services and supports multi-professional collaboration; Join Mobile Clinic, an integrated telemedicine support solution that combines portable medical devices and Join; and Tsunaken, a health checkup online digital transformation solution. Further, the company operates DENA SPORTS GROUP, Yokohama DeNA Baystars, Kawasaki Brave Thunders, S.C.SAGAMIHARA, Virtual KEIBI System, DeNA AI, Strategic Investment Office, and Delight Ventures. DeNA Co., Ltd. was incorporated in 1999 and is headquartered in Shibuya, Japan.

Stock analysis

DeNA Co (D2N) currently trades at €14.09, while our model-based Fair Value estimate is €25.32, implying the stock looks roughly 44.3% undervalued today.

Valuation

Bull case: the DCF Models group reads highest at a median of €27.22 per share, and 6 of the 11 models we run sit above the €14.09 price.

Bear case: the Asset-Based group reads lowest at €9.50, and 5 of the 11 models stay below the price. Evidence for this calculation is high.

Scenario range: €18.99 (bear) to €31.65 (bull), the price of €14.09 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 76/100 (high quality), in the Industrials sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

DeNA Co reported revenue of ¥148B in FY2026 versus ¥131B in FY2022, a compound +3.1%/yr. Reported net income was ¥19.0B in FY2026, compounding −11.1%/yr from FY2022.

Key figures

Market cap €1.5B · P/E ratio 14.8 · P/S ratio 1.91 · EPS (TTM) €0.9500 · Dividend yield 2.6% · Net margin 12.9% · Return on equity 16.2% · Return on assets (EBIT) 1.8%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).

What moves the price

The share trades about 11% below its 52-week high and 20% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Industrials peers we cover trades at 2% fair-value upside, at 80%, D2N screens cheaper than that median.

Fair Value models

Bear €18.99 Fair Value €25.32 Bull €31.65

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.

Highest evidence

Growth DCF €22.80 €27.15 €34.20 80

Residual Income €11.36 €12.06 €13.18 76

Rev-Margin DCF €18.65 €23.34 €29.32 74

All 11 models by family

DCF Models

5Y P/E Exit €22.56 €29.61 €38.21 72

10Y P/E Exit €22.34 €27.22 €31.96 65

Earnings-Based

Graham-Dodd €7.90 €11.19 €13.11 67

Dividend Discount

Gordon GGM €1.06 €1.16 €1.29 69

DDM Multi-Stage €1.06 €1.29 €1.57 67

Multiples

P/E Multiple €19.16 €25.55 €31.93 63

P/B Multiple €14.80 €19.74 €24.67 55

Asset-Based

NCAV (Graham) €7.09 €9.50 €14.18 54

Growth DCF

Growth DCF €22.80 €27.15 €34.20 80

Rev-Margin DCF €18.65 €23.34 €29.32 74

Economic Profit

Residual Income €11.36 €12.06 €13.18 76

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Quality Score breakdown

Overall quality 76/100

Of which business quality 73 · Market factors (momentum, volatility) 53

Profitability 42

Margins and returns on capital today

Quality Growth 26

Are margins and returns improving?

Cashflow 93

Earnings quality: real cash, not paper profit

Fin. Strength 88

Balance sheet, leverage, solvency risk

Investment 97

Disciplined investing over empire-building

Low Volatility 69

Calm price path (market factor)

Momentum 44

Price trend over the last 3–12 months (market factor)

52W Momentum 51

Distance to the 52-week high (market factor)

Net Issuance 98

Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100

Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Revenue growth 1 year

−9.9%

Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+3.1%

Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+1.5%

Start year 2021 (pandemic). Over 10 years: +0.3% a year

Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

−1.7%

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What shareholders gained per year (last 5 years), in JPY ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in JPY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.

−2.8%

Earnings growth per share plus dividend.

Earnings per share, growth per year−5.4%

Dividend (yield on the price)2.6%

Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−5.4% vs −1.8%, slowing

Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.16% → 13%

Start year 2021 (pandemic)

Growth Forecast

Little optimism in the price

The price assumes less growth than the company has delivered so far and less than analysts expect.

What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).

−12.8%

Yearly growth needed for the next five years to justify today's price.

What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.

+0.1%

Yearly sales growth analysts expect, extended to five years.

After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about −14.6% a year for the price and −2.0% for the forecasts.

Forecast 2027 (sales)−3.9%

Forecast 2028 (sales)+0.9%

Projected 2029 (sales)+1.1%

Projected 2030 (sales)+1.2%

Projected 2031 (sales)+1.3%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Conglomerates · 360 stocks

Beats the industry median on 10/13 measures

Overall it ranks above its industry peers.

Valuation

Quality Score 76 · Top 25%

Fair Value upside +83.8% · Top 25%

Profitability

Return on equity (TTM) 16.2% · Top 25%

Return on assets 3.9% · Above median

Net margin (TTM) 28.8% · Top 25%

Operating margin (TTM) 19.9% · Top 25%

Growth and dividend

Revenue growth −10.9% · Bottom 25%

Dividend yield (TTM) 2.6% · Above median

Valuation Multiplesvs Conglomerates median · lower = cheaper

P/E (TTM) 14.8× · Cheaper than median

P/B 1.13× · Pricier than median

P/S (TTM) 1.84× · Pricier than median

P/FCF 9.2× · Cheaper than median

EV/EBITDA 5.4× · Cheaper than median

Strength profile in five axes (Snowflake)

This stock

Sector peers

VALUE (fair-value potential)100 · sector 39

FUTURE (revenue growth)0 · sector 24

PAST (return on equity)65 · sector 20

HEALTH (low debt)100 · sector 89

DIVIDEND (yield)52 · sector 43

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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DeNA Co · Fair Value
€25.32 +44%Fair Value
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<a href="https://www.fairvalue-calculator.com/stock/D2N" target="_blank" rel="nofollow noopener" style="display:inline-flex;align-items:center;gap:12px;box-sizing:border-box;font-family:system-ui,-apple-system,Segoe UI,Roboto,sans-serif;text-decoration:none;background:#0f1814;color:#eaf2ed;border:1px solid #2a3a30;border-radius:12px;padding:12px 16px;max-width:360px"><span style="line-height:1.35"><span style="font-size:12px;color:#9fb0a8">DeNA Co · Fair Value</span><br><b style="font-size:20px">€25.32</b> <span style="color:var(--fvc-g-mitte);font-weight:700;font-size:14px">+44%</span></span><span style="font-size:11px;color:var(--fvc-g-mitte);font-weight:700;margin-left:auto;text-align:right;line-height:1.3">Fair&nbsp;Value<br>Calculator&nbsp;→</span></a>

Cite: Fair Value Calculator (2026). "DeNA Co Fair Value". https://www.fairvalue-calculator.com/stock/D2N

Frequently asked questions

Is DeNA Co (D2N) overvalued or undervalued?

As of Sep 30, 2026, our model estimates a fair value of €25.32 versus a price of €14.09, about +80% upside (undervalued).

What is the fair value of D2N?

Our model-based fair value for DeNA Co is €25.32 (as of Sep 30, 2026), built from audited fundamentals. The current price: €14.09.

What is the quality score of D2N?

DeNA Co has a Quality Score of 76/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.

What is the price target for DeNA Co (D2N)?

Our model-based price target is the fair value of €25.32 (as of Sep 30, 2026) from 11 valuation models. Cautious scenario €18.99, optimistic scenario €31.65. It is a calculation from audited fundamentals, not an analyst target.

What is the DeNA Co stock forecast for 2026?

Our models put fair value at €25.32, about +80% upside versus a price of €14.09 (undervalued). Cautious scenario €18.99, optimistic scenario €31.65. The calculation is refreshed regularly with new filings.

What is the revenue of DeNA Co (D2N)?

DeNA Co reported trailing-twelve-month revenue of about ¥143B (latest available figure, as of Sep 30, 2026).

Does DeNA Co pay a dividend?

DeNA Co currently shows a dividend yield of about 2.58% relative to its recent price (as of Sep 30, 2026).

What growth is priced into DeNA Co (D2N)?

For today's price to be fair in a discounted-cash-flow model, DeNA Co would have to grow free cash flow by -12.8 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.5 % per year. As of Sep 30, 2026.

What discount rate (WACC) does the fair value of D2N use?

Our models discount DeNA Co at 9.6 %: a base by market capitalisation (small), damped by beta 0.17, country premium for Germany. The same rate applies in all 26 models.

What is a reverse DCF?

A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For DeNA Co that is -12.8 % per year a year over ten years, using the same discount rate (9.6 %) and the same formula as our fair value.

How much growth has DeNA Co (D2N) delivered so far?

Over the past 5 years revenue at DeNA Co grew +1.5 % a year. The price currently implies -12.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.

How fast is the sector of DeNA Co (D2N) growing?

The median revenue growth in the sector is +3.0 % a year. That is the yardstick for the growth priced into DeNA Co (-12.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.

What is the free cash flow yield of DeNA Co (D2N)?

The free-cash-flow yield on the price is 10.65 %: that much free cash flow DeNA Co produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.

What is the intrinsic value of DeNA Co (D2N)?

Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For DeNA Co it is €25.32 per share (as of Sep 30, 2026), against a price of €14.09. It is the blended result of 11 valuation models (cash flow, earnings, asset, dividend).

Is DeNA Co stock overvalued or undervalued in 2026?

As of Sep 30, 2026, D2N trades below its calculated fair value: price €14.09, fair value €25.32, a gap of about +80% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.

Is fair value the same as the market price of D2N?

No. The price is what the market pays today (€14.09); the fair value is what the company's own numbers justify (€25.32). For DeNA Co the two are €11.23 per share apart. That gap is exactly why we show both numbers side by side.

How much is DeNA Co worth?

The market values DeNA Co at about €1.5B (market capitalisation, as of Sep 30, 2026). Per share that is €14.09; our models calculate a fair value of €25.32 per share.

What do the bullish and bearish scenarios say about D2N?

Our models span a range for DeNA Co: cautious scenario €18.99, base €25.32, optimistic €31.65 per share (as of Sep 30, 2026, price €14.09). The range comes from different growth and margin assumptions, not from analyst opinions.

What is the P/E ratio of D2N?

DeNA Co trades at a price-to-earnings ratio of 14.8 (as of Sep 30, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €25.32 is built from several models across several years. Other multiples: P/B 1.1, P/S 1.8, EV/EBITDA 5.4.

How solid is the balance sheet of DeNA Co (D2N)?

Balance-sheet figures for DeNA Co (as of Sep 30, 2026): return on equity 16.2%. They feed the Quality Score of 76/100, which measures business quality independently of the share price.

How far is D2N from its 52-week high?

DeNA Co trades at €14.09, about 11% below its 52-week high of €15.77 and 20% above the low of €11.78 (as of Oct 1, 2026). Distance from the high says nothing about value: that is what the fair value of €25.32 is for.

Which stocks are comparable to DeNA Co?

From the same area (Industrials) we also value 3M Company, Honeywell International Inc, CITIC Limited, Swire Pacific Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.

Is DeNA Co stock attractive at the current price?

The data as of Sep 30, 2026: price €14.09, calculated fair value €25.32 (+80%), Quality Score 76/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.

How is the fair value of D2N calculated?

We run DeNA Co through 11 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €25.32, with the spread shown as a cautious and an optimistic scenario.

Is it still worth investing in stocks now?

The global stock market currently sits 14.5 % above its aggregate fair value. DeNA Co currently trades 44 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.

What is the share price of DeNA Co (D2N)?

The closing price on Oct 1, 2026 was €14.09. Our model-based fair value is €25.32, about +80% upside (undervalued). We carry closing prices from our data provider, not a live tick.

What should I pay attention to with DeNA Co right now?

The rarer combination: high quality (76/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (€18.99). The market is more pessimistic than our downside scenario.

Key figures of DeNA Co

How large is the market capitalisation of DeNA Co (D2N)?

The market capitalisation of DeNA Co is €1.5B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.

What is the P/S ratio of DeNA Co (D2N)?

The price-to-sales ratio of DeNA Co is 1.91 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.

What are the earnings per share of DeNA Co (D2N)?

Earnings per share at DeNA Co are €0.9500 (price ÷ EPS = P/E 14.8). Earnings per share over the last twelve months: total profit spread across every single share.

What is the dividend yield of DeNA Co (D2N)?

The dividend yield of DeNA Co is 2.6% (payout 38.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.

What is the net margin of DeNA Co (D2N)?

The net margin of DeNA Co is 12.9% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.

What is the return on equity of DeNA Co (D2N)?

The return on equity (ROE) of DeNA Co is 16.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.

What is the EBIT return on assets of DeNA Co (D2N)?

On an EBIT basis the return on assets of DeNA Co is 1.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.

What is the operating margin of DeNA Co (D2N)?

The operating margin of DeNA Co is 19.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.

How fast is revenue growing at DeNA Co (D2N)?

Revenue at DeNA Co is growing −10.9% versus a year earlier (3y avg +3.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.

How fast are earnings growing at DeNA Co (D2N)?

Earnings per share at DeNA Co are growing +232% versus a year earlier. How much earnings per share grew versus a year earlier.

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