Duta Intidaya Tbk PT (DAYA) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Duta Intidaya Tbk PT IDR 670, price IDR 1,130, upside -40.7%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 173.00 IDR – 1,570 IDR · fair‑value band 341.04 IDR – 837.85 IDR · the 1,130 IDR price screens above the 670.28 IDR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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PT Duta Intidaya Tbk engages in retail and trade of health and beauty products under the Watsons brand in Indonesia. The company also retails perfumeries and cosmetic products through offline and online means. In addition, it is involved in trading and service activities. The company was founded in 2005 and is based in Jakarta Selatan, Indonesia.
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PT Duta Intidaya Tbk engages in retail and trade of health and beauty products under the Watsons brand in Indonesia. The company also retails perfumeries and cosmetic products through offline and online means. In addition, it is involved in trading and service activities. The company was founded in 2005 and is based in Jakarta Selatan, Indonesia. PT Duta Intidaya Tbk is a subsidiary of Total Alliance Holdings Limited.
Stock analysis
Duta Intidaya Tbk PT (DAYA) currently trades at 1,130 IDR, while our model-based Fair Value estimate is 670.28 IDR, implying the stock looks roughly 68.6% overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 1,282 IDR per share, and 7 of the 23 models we run sit above the 1,130 IDR price.
Bear case: the Economic Profit group reads lowest at 333.74 IDR, and 16 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: 341.04 IDR (bear) to 837.85 IDR (bull), the price of 1,130 IDR sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Duta Intidaya Tbk PT reported revenue of 2.8T IDR in FY2025 versus 971B IDR in FY2021, a compound +29.9%/yr. Reported net income was 73.7B IDR in FY2025.
Key figures
Market cap 2.7T IDR (≈ $153M) · P/E ratio 27.7 · P/S ratio 0.74 · EPS (TTM) 40.73 IDR · Net margin 2.7% · Return on equity 69.4% · Return on assets (EBIT) 8.2% · Operating margin 6.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 22% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at −41%, DAYA screens richer than that median.
Fair Value models
Bear 341.04 IDRFair Value 670.28 IDRBull 837.85 IDR
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (29.91 IDR per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+34.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+33.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.6%
Start year 2020 (pandemic). Over 10 years: +30.6% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+29.5%
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What shareholders gained per year (last 5 years), in IDR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in IDR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+31.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+31.8%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−3% → 5%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+62.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Indonesia: IMF forecast 2.6% a year to 2030, 2.9% from 2016 to 2025) that is about +58.3% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 230 stocks
Beats the industry median on 6/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score54 · Below median
Fair Value upside−40% · Bottom 25%
Profitability
Return on equity (TTM)69% · Top 25%
Return on assets11% · Top 25%
Net margin (TTM)3% · Above median
Operating margin (TTM)6% · Above median
Growth and dividend
Revenue growth24% · Top 25%
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (TTM)27.7× · Pricier than median
P/B19.93× · Priciest 25%
P/S (TTM)0.88× · Pricier than median
P/FCF0.0× · Cheapest 25%
EV/EBITDA11.2× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 45
FUTURE (revenue growth)100· sector 25
PAST (return on equity)100· sector 27
HEALTH (low debt)100· sector 94
DIVIDEND (yield)0· sector 63
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Duta Intidaya Tbk PT (DAYA) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 670.28 IDR versus a price of 1,130 IDR, about −41% upside (overvalued).
What is the fair value of DAYA?
Our model-based fair value for Duta Intidaya Tbk PT is 670.28 IDR (as of Sep 24, 2026), built from audited fundamentals. The current price: 1,130 IDR.
What is the quality score of DAYA?
Duta Intidaya Tbk PT has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Duta Intidaya Tbk PT (DAYA)?
Our model-based price target is the fair value of 670.28 IDR (as of Sep 24, 2026) from 23 valuation models. Cautious scenario 341.04 IDR, optimistic scenario 837.85 IDR. It is a calculation from audited fundamentals, not an analyst target.
What is the Duta Intidaya Tbk PT stock forecast for 2026?
Our models put fair value at 670.28 IDR, about −41% upside versus a price of 1,130 IDR (overvalued). Cautious scenario 341.04 IDR, optimistic scenario 837.85 IDR. The calculation is refreshed regularly with new filings.
What is the revenue of Duta Intidaya Tbk PT (DAYA)?
Duta Intidaya Tbk PT reported trailing-twelve-month revenue of about 3.1T IDR (latest available figure, as of Sep 24, 2026).
What growth is priced into Duta Intidaya Tbk PT (DAYA)?
For today's price to be fair in a discounted-cash-flow model, Duta Intidaya Tbk PT would have to grow free cash flow by +62.4 % per year for five years (discount rate 15.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +25.6 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of DAYA use?
Our models discount Duta Intidaya Tbk PT at 15.0 %: a base by market capitalisation (micro), country premium for Indonesia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Duta Intidaya Tbk PT that is +62.4 % per year a year over ten years, using the same discount rate (15.0 %) and the same formula as our fair value.
How much growth has Duta Intidaya Tbk PT (DAYA) delivered so far?
Over the past 5 years revenue at Duta Intidaya Tbk PT grew +25.6 % a year. The price currently implies +62.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Duta Intidaya Tbk PT (DAYA) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Duta Intidaya Tbk PT (+62.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Duta Intidaya Tbk PT (DAYA)?
The free-cash-flow yield on the price is 0.81 %: that much free cash flow Duta Intidaya Tbk PT produces per unit of market value. When it exceeds the discount rate of our models (15.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Duta Intidaya Tbk PT (DAYA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Duta Intidaya Tbk PT it is 670.28 IDR per share (as of Sep 24, 2026), against a price of 1,130 IDR. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Duta Intidaya Tbk PT stock overvalued or undervalued in 2026?
As of Sep 24, 2026, DAYA trades above its calculated fair value: price 1,130 IDR, fair value 670.28 IDR, a gap of about −41% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DAYA?
No. The price is what the market pays today (1,130 IDR); the fair value is what the company's own numbers justify (670.28 IDR). For Duta Intidaya Tbk PT the two are 459.72 IDR per share apart. That gap is exactly why we show both numbers side by side.
How much is Duta Intidaya Tbk PT worth?
The market values Duta Intidaya Tbk PT at about 2.7T IDR (market capitalisation, as of Sep 24, 2026). Per share that is 1,130 IDR; our models calculate a fair value of 670.28 IDR per share.
What do the bullish and bearish scenarios say about DAYA?
Our models span a range for Duta Intidaya Tbk PT: cautious scenario 341.04 IDR, base 670.28 IDR, optimistic 837.85 IDR per share (as of Sep 24, 2026, price 1,130 IDR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of DAYA?
Duta Intidaya Tbk PT trades at a price-to-earnings ratio of 27.7 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 670.28 IDR is built from several models across several years. Other multiples: P/B 19.9, P/S 0.9, EV/EBITDA 11.2.
How solid is the balance sheet of Duta Intidaya Tbk PT (DAYA)?
Balance-sheet figures for Duta Intidaya Tbk PT (as of Sep 24, 2026): return on equity 69.4%. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is DAYA from its 52-week high?
Duta Intidaya Tbk PT trades at 1,130 IDR, about 28% below its 52-week high of 1,570 IDR and 22% above the low of 930.00 IDR (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 670.28 IDR is for.
Which stocks are comparable to Duta Intidaya Tbk PT?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Duta Intidaya Tbk PT stock attractive at the current price?
The data as of Sep 24, 2026: price 1,130 IDR, calculated fair value 670.28 IDR (−41%), Quality Score 54/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DAYA calculated?
We run Duta Intidaya Tbk PT through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 670.28 IDR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Duta Intidaya Tbk PT itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Duta Intidaya Tbk PT (DAYA)?
The closing price on Sep 24, 2026 was 1,130 IDR. Our model-based fair value is 670.28 IDR, about −41% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Duta Intidaya Tbk PT right now?
The price sits above even our optimistic bull case (837.85 IDR). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (54/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (341.04 IDR to 837.85 IDR) leaves room in how you read the outcome.
Key figures of Duta Intidaya Tbk PT
How large is the market capitalisation of Duta Intidaya Tbk PT (DAYA)?
The market capitalisation of Duta Intidaya Tbk PT is 2.7T IDR (≈ $153M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Duta Intidaya Tbk PT (DAYA)?
The price-to-sales ratio of Duta Intidaya Tbk PT is 0.74 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Duta Intidaya Tbk PT (DAYA)?
Earnings per share at Duta Intidaya Tbk PT are 40.73 IDR (price ÷ EPS = P/E 27.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Duta Intidaya Tbk PT (DAYA)?
The net margin of Duta Intidaya Tbk PT is 2.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Duta Intidaya Tbk PT (DAYA)?
The return on equity (ROE) of Duta Intidaya Tbk PT is 69.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Duta Intidaya Tbk PT (DAYA)?
On an EBIT basis the return on assets of Duta Intidaya Tbk PT is 8.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Duta Intidaya Tbk PT (DAYA)?
The operating margin of Duta Intidaya Tbk PT is 6.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Duta Intidaya Tbk PT (DAYA)?
Revenue at Duta Intidaya Tbk PT is growing +23.8% versus a year earlier (3y avg +33.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Duta Intidaya Tbk PT (DAYA)?
Earnings per share at Duta Intidaya Tbk PT are growing +65.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Duta Intidaya Tbk PT (DAYA) carry?
The net debt of Duta Intidaya Tbk PT is 279B IDR (fiscal year 2025, ≈ 12.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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