Decora S.A (DCR) Fair Value & Analysis
Consumer Cyclical · PL · Market cap 758M PLN
Fair value as of: Jul 18, 2026
From 26 valuation models · updated 23 days ago
Fair value updated Jul 18, 2026, revised from 28.61 PLN to 30.64 PLN (+7.1%) since Jul 15, 2026. Share price −1.7% over the past month.
A solid business, but screening 58% overvalued on our models.
What matters now
- A high-quality business (quality 71/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case (39.47 PLN). The favourable scenario is already priced in.
- A fairly wide model range (19.57 PLN to 39.47 PLN) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range 23.02 PLN – 75.78 PLN · fair‑value band 19.57 PLN – 39.47 PLN · the 73.70 PLN price screens above the 30.64 PLN fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Decora S.A (DCR) currently trades at 73.70 PLN, while our model-based Fair Value estimate is 30.64 PLN, implying the stock looks roughly 58.4% overvalued today. The Quality Score stands at 71/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Decora S.A generated revenue of 639M PLN at a net margin of 11.8%. Revenue grew 4.1% year over year. It earns a return on equity of 21.3%. Net debt stands at 40.0M PLN. Fundamentals as of Jul 18, 2026
Our scenario range runs from 19.57 PLN (bear case) to 39.47 PLN (bull case); at 73.70 PLN, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 9% below its 52-week high and 11% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -58%, DCR screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings (131.88 PLN) versus Asset-Based (24.40 PLN). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 69 · Market factors (momentum, volatility) 63
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Decora S.A. engages in the production, distribution, sale, and export of flooring products and accessories in Poland. The company offers vinyl flooring, underlays, skirting boards, and floor profiles. The company markets its products under the Arbiton, Afirmax, Vidella, and Ewifoam brands. Decora S.A.
Full company description
Decora S.A. engages in the production, distribution, sale, and export of flooring products and accessories in Poland. The company offers vinyl flooring, underlays, skirting boards, and floor profiles. The company markets its products under the Arbiton, Afirmax, Vidella, and Ewifoam brands. Decora S.A. was founded in 1994 and is based in Sroda Wielkopolska, Poland.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Decora S.A reported revenue of 659M PLN in FY2025 versus 481M PLN in FY2021, a compound +8.2%/yr. Reported net income was 79.9M PLN in FY2025, compounding +4.6%/yr from FY2021.
of which total revenue +13.7 pp · buybacks/dilution +0.9 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
DCR screens 58% overvalued. Compare with Midea Group →
Peer Group
Furnishings, Fixtures & Appliances · 311 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥82.71 | ¥107.22 | +30% |
| Gree Electric Appliances, Inc 000651 | ¥38.25 | ¥88.02 | +130% |
| Haier Smart Home Co 600690 | ¥21.46 | ¥36.04 | +68% |
| King Slide Works Co 2059 | 8,655 TWD | 1,917 TWD | -78% |
| Guangdong Songfa Ceramics Co 603268 | ¥155.59 | ¥38.95 | -75% |
| SharkNinja, Inc SN | $154.53 | $89.07 | -42% |
| Hisense Home Appliances Group 000921 | ¥26.33 | ¥48.03 | +82% |
| Zhejiang Supor Co 002032 | ¥43.85 | ¥44.84 | +2% |
| COWAY Co 021240 | 96,700 KRW | 112,530 KRW | +16% |
| Ecovacs Robotics Co 603486 | ¥50.13 | ¥54.11 | +8% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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