Dixons Carphone plc (DSITF) fair value: what the stock is really worth
As of Sep 18, 2026: fair value of Dixons Carphone plc $6.09, price $2.03, upside +200.0%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $0.5443 – $5.25 · fair‑value band $4.27 – $7.92 · the $2.03 price screens below the $6.09 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Currys plc operates as a omnichannel retailer of technology products and services in the United Kingdom, Ireland, Norway, Sweden, Finland, Denmark, Iceland, Greenland, and the Faroe Islands.
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Currys plc operates as a omnichannel retailer of technology products and services in the United Kingdom, Ireland, Norway, Sweden, Finland, Denmark, Iceland, Greenland, and the Faroe Islands. The company offers consumer electronics and mobile technology products and services; iD Mobile, a mobile virtual network operator solution; and provides repair and insurance services. It sells its products through franchise and own stores operated under Currys and Elkjøp brand names, as well as through online channels. The company was formerly known as Dixons Carphone plc and changed its name to Currys plc in September 2021. Currys plc was founded in 1884 and is based in London, the United Kingdom.
Stock analysis
Dixons Carphone plc (DSITF) currently trades at $2.03, while our model-based Fair Value estimate is $6.09, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $8.19 per share, and 18 of the 26 models we run sit above the $2.03 price.
Bear case: the Asset-Based group reads lowest at $1.45, and 8 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: $4.27 (bear) to $7.92 (bull), the price of $2.03 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Dixons Carphone plc reported revenue of £8.7B in FY2025 versus £10.3B in FY2021, a compound −4.2%/yr. Reported net income was £108M in FY2025, compounding +73.2%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap $2.3B · P/E ratio 12.7 · P/S ratio 0.16 · EPS (TTM) $0.1600 · Dividend yield 1.1% · Net margin 1.2% · Return on equity 6.2% · Return on assets (EBIT) 1.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 9% below its 52-week high and 28% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −1% fair-value upside, at 200%, DSITF screens cheaper than that median.
Fair Value models
Bear $4.27Fair Value $6.09Bull $7.92
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then ($0.1370 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+2.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.1%
Start year 2020 (pandemic). Over 10 years: +11.1% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+57.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+56.8%
Dividend (yield on the price)1.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.57% vs −2%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.0% → 2%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−11.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −13.9% a year for the price and +2.0% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 230 stocks
Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score61 · Above median
Fair Value upside+200% · Top 25%
Profitability
Return on equity (TTM)6% · Below median
Return on assets2% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)1% · Below median
Growth and dividend
Revenue growth8% · Above median
Dividend yield (TTM)1.1% · Bottom 25%
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (TTM)12.7× · Cheaper than median
P/B1.03× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Dixons Carphone plc (DSITF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $6.09 versus a price of $2.03, about +200% upside (undervalued).
What is the fair value of DSITF?
Our model-based fair value for Dixons Carphone plc is $6.09 (as of Sep 24, 2026), built from audited fundamentals. The current price: $2.03.
What is the quality score of DSITF?
Dixons Carphone plc has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Dixons Carphone plc (DSITF)?
Our model-based price target is the fair value of $6.09 (as of Sep 24, 2026) from 26 valuation models. Cautious scenario $4.27, optimistic scenario $7.92. It is a calculation from audited fundamentals, not an analyst target.
What is the Dixons Carphone plc stock forecast for 2026?
Our models put fair value at $6.09, about +200% upside versus a price of $2.03 (undervalued). Cautious scenario $4.27, optimistic scenario $7.92. The calculation is refreshed regularly with new filings.
What is the revenue of Dixons Carphone plc (DSITF)?
Dixons Carphone plc reported trailing-twelve-month revenue of about $9.0B (latest available figure, as of Sep 24, 2026).
Does Dixons Carphone plc pay a dividend?
Dixons Carphone plc currently shows a dividend yield of about 1.13% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Dixons Carphone plc (DSITF)?
For today's price to be fair in a discounted-cash-flow model, Dixons Carphone plc would have to grow free cash flow by -11.8 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of DSITF use?
Our models discount Dixons Carphone plc at 10.4 %: a base by market capitalisation (mid), damped by beta 1.27, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Dixons Carphone plc that is -11.8 % per year a year over ten years, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Dixons Carphone plc (DSITF) delivered so far?
Over the past 5 years revenue at Dixons Carphone plc grew -3.1 % a year. The price currently implies -11.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Dixons Carphone plc (DSITF) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Dixons Carphone plc (-11.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Dixons Carphone plc (DSITF)?
The free-cash-flow yield on the price is 16.32 %: that much free cash flow Dixons Carphone plc produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Dixons Carphone plc (DSITF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Dixons Carphone plc it is $6.09 per share (as of Sep 24, 2026), against a price of $2.03. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Dixons Carphone plc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, DSITF trades below its calculated fair value: price $2.03, fair value $6.09, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DSITF?
No. The price is what the market pays today ($2.03); the fair value is what the company's own numbers justify ($6.09). For Dixons Carphone plc the two are $4.06 per share apart. That gap is exactly why we show both numbers side by side.
How much is Dixons Carphone plc worth?
The market values Dixons Carphone plc at about $2.3B (market capitalisation, as of Sep 24, 2026). Per share that is $2.03; our models calculate a fair value of $6.09 per share.
What do the bullish and bearish scenarios say about DSITF?
Our models span a range for Dixons Carphone plc: cautious scenario $4.27, base $6.09, optimistic $7.92 per share (as of Sep 24, 2026, price $2.03). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of DSITF?
Dixons Carphone plc trades at a price-to-earnings ratio of 12.7 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $6.09 is built from several models across several years. Other multiples: PEG 1.0, P/B 1.0, P/S 0.3, EV/EBITDA 7.4.
What is the PEG ratio of DSITF?
The PEG ratio of Dixons Carphone plc is 1.03 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Dixons Carphone plc (DSITF)?
Balance-sheet figures for Dixons Carphone plc (as of Sep 24, 2026): return on equity 6.2%. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is DSITF from its 52-week high?
Dixons Carphone plc trades at $2.03, about 9% below its 52-week high of $2.24 and 28% above the low of $1.59 (as of Sep 18, 2026). Distance from the high says nothing about value: that is what the fair value of $6.09 is for.
Which stocks are comparable to Dixons Carphone plc?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Dixons Carphone plc stock attractive at the current price?
The data as of Sep 24, 2026: price $2.03, calculated fair value $6.09 (+200%), Quality Score 61/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DSITF calculated?
We run Dixons Carphone plc through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $6.09, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Dixons Carphone plc currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Dixons Carphone plc (DSITF)?
The closing price on Sep 18, 2026 was $2.03. Our model-based fair value is $6.09, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Dixons Carphone plc right now?
The price is below even our cautious bear case ($4.27). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($4.27 to $7.92) leaves room in how you read the outcome.
Where does the earnings growth of Dixons Carphone plc (DSITF) come from?
Earnings per share at Dixons Carphone plc grew +0.1 % a year from 2014 to 2025. Broken into its drivers: revenue per share +1.4 %, EBIT margin −5.9 %, tax rate +3.6 %, residual (interest, one-offs) +1.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Dixons Carphone plc
How large is the market capitalisation of Dixons Carphone plc (DSITF)?
The market capitalisation of Dixons Carphone plc is $2.3B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Dixons Carphone plc (DSITF)?
The price-to-sales ratio of Dixons Carphone plc is 0.16 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Dixons Carphone plc (DSITF)?
Earnings per share at Dixons Carphone plc are $0.1600 (price ÷ EPS = P/E 12.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Dixons Carphone plc (DSITF)?
The dividend yield of Dixons Carphone plc is 1.1% (payout 14.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Dixons Carphone plc (DSITF)?
The net margin of Dixons Carphone plc is 1.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Dixons Carphone plc (DSITF)?
The return on equity (ROE) of Dixons Carphone plc is 6.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Dixons Carphone plc (DSITF)?
On an EBIT basis the return on assets of Dixons Carphone plc is 1.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Dixons Carphone plc (DSITF)?
The operating margin of Dixons Carphone plc is 1.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Dixons Carphone plc (DSITF)?
Revenue at Dixons Carphone plc is growing +8.0% versus a year earlier (3y avg −5.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Dixons Carphone plc (DSITF)?
Earnings per share at Dixons Carphone plc are growing −43.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Dixons Carphone plc (DSITF) carry?
The net debt of Dixons Carphone plc is $786M (fiscal year 2025, ≈ 2.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 24, 2026