Desenio Group (DSNO) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 233M SEK
Fair value as of: Jul 18, 2026
From 9 valuation models · updated 24 days ago
Share price +26.1% over the past month.
Below-average quality, screening 95% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (31/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (kr 0.1437). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range kr 0.0510 – kr 102.80 · fair‑value band kr 0.1437 – kr 0.2192 · the kr 0.0958 price screens below the kr 0.1870 fair value. Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Desenio Group (DSNO) currently trades at kr 0.0958, while our model-based Fair Value estimate is kr 0.1870, implying the stock looks roughly 95.2% undervalued today. The Quality Score stands at 31/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Desenio Group generated revenue of 714M SEK at a net margin of -37.1%. Revenue declined 11.9% year over year. It earns a return on equity of -53.8%. The balance sheet holds a net cash position of 81.7M SEK. Fundamentals as of Jul 18, 2026
Our scenario range runs from kr 0.1437 (bear case) to kr 0.2192 (bull case); at kr 0.0958, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 44% below its 52-week high and 128% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -49% fair-value upside, at 95%, DSNO screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 9 models by family
Widest divergence: Multiples (kr 0.1800) versus Growth DCF (kr 0.0400). Highest evidence: Rev-Margin DCF (74).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 34 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Desenio Group AB (publ), an e-commerce company, provides wall art in Sweden, Germany, France, the Netherlands, Great Britain, rest of Europe, the United States, and internationally. The company offers various designs of posters, art prints, and frames, as well as accessories, such as mat boards, picture ledges, art clips, and phone covers.
Full company description
Desenio Group AB (publ), an e-commerce company, provides wall art in Sweden, Germany, France, the Netherlands, Great Britain, rest of Europe, the United States, and internationally. The company offers various designs of posters, art prints, and frames, as well as accessories, such as mat boards, picture ledges, art clips, and phone covers. Desenio Group AB (publ) was founded in 2008 and is based in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Desenio Group reported revenue of kr 738M in FY2025 versus kr 1.2B in FY2021, a compound −11.9%/yr. Reported net income was −kr 278M in FY2025.
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Peer Group
Internet Retail · 109 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 45/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $245.34 | $127.67 | -48% |
| Alibaba Group BABA | $114.97 | $75.75 | -34% |
| PDD Holdings PDD | $84.14 | $223.51 | +166% |
| MercadoLibre, Inc MELI | $1,814 | $798.98 | -56% |
| DoorDash, Inc DASH | $190.16 | $38.64 | -80% |
| Sea Limited SE | $106.22 | $52.70 | -50% |
| eBay Inc EBAY | $117.20 | $60.13 | -49% |
| JD.com, Inc JD | €25.95 | €31.88 | +23% |
| Coupang, Inc CPNG | $16.86 | $2.79 | -83% |
| Delivery Hero SE DHER | €38.18 | €12.71 | -67% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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