Desenio Group AB (DSNO) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Desenio Group AB SEK 0.13, price SEK 0.11, upside +20.3%, quality 31 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 0.0510 – kr 89.00 · fair‑value band kr 0.0850 – kr 0.1955 · the kr 0.1060 price screens below the kr 0.1275 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Desenio Group AB (publ), an e-commerce company, provides wall art in Sweden, Germany, France, the Netherlands, Great Britain, rest of Europe, the United States, and internationally. The company offers various designs of posters, art prints, and frames, as well as accessories, such as mat boards, picture ledges, art clips, and phone covers.
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Desenio Group AB (publ), an e-commerce company, provides wall art in Sweden, Germany, France, the Netherlands, Great Britain, rest of Europe, the United States, and internationally. The company offers various designs of posters, art prints, and frames, as well as accessories, such as mat boards, picture ledges, art clips, and phone covers. Desenio Group AB (publ) was founded in 2008 and is based in Stockholm, Sweden.
Stock analysis
Desenio Group AB (DSNO) currently trades at kr 0.1060, while our model-based Fair Value estimate is kr 0.1275, implying the stock looks roughly 16.9% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 0.2200 per share, and 9 of the 13 models we run sit above the kr 0.1060 price.
Bear case: the Asset-Based group reads lowest at kr 0.0800, and 4 of the 13 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 0.0850 (bear) to kr 0.1955 (bull), the price of kr 0.1060 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 31/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Desenio Group AB reported revenue of 738M SEK in FY2025 versus 1.2B SEK in FY2021, a compound −11.9%/yr. Reported net income was −278M SEK in FY2025.
Key figures
Market cap 225M SEK (≈ $22.7M) · P/S ratio 0.33 · EPS (TTM) kr −0.0900 · Net margin −37.7% · Return on equity −53.8% · Return on assets (EBIT) 1.9% · Operating margin 7.7% · Revenue (TTM) 714M SEK.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 23% below its 52-week high and 108% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 20%, DSNO screens cheaper than that median.
Fair Value models
Bear kr 0.0850Fair Value kr 0.1275Bull kr 0.1955
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−13.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.6%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.5% (2020) → 4.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+19.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +17.5% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 108 stocks
Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score31 · Bottom 25%
Fair Value upside+26% · Above median
Profitability
Return on assets−11% · Bottom 25%
Net margin (TTM)−37% · Bottom 25%
Operating margin (TTM)8% · Top 25%
Growth and dividend
Revenue growth−12% · Bottom 25%
Balance sheet
Debt / equity1.03× · Highest 25%
Valuation Multiplesvs Internet Retail median · lower = cheaper
P/B0.07× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Desenio Group AB Fair Value". https://www.fairvalue-calculator.com/stock/DSNO
Frequently asked questions
Is Desenio Group AB (DSNO) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 0.1275 versus a price of kr 0.1060, about +20% upside (undervalued).
What is the fair value of DSNO?
Our model-based fair value for Desenio Group AB is kr 0.1275 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 0.1060.
What is the quality score of DSNO?
Desenio Group AB has a Quality Score of 31/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Desenio Group AB (DSNO)?
Our model-based price target is the fair value of kr 0.1275 (as of Sep 24, 2026) from 13 valuation models. Cautious scenario kr 0.0850, optimistic scenario kr 0.1955. It is a calculation from audited fundamentals, not an analyst target.
What is the Desenio Group AB stock forecast for 2026?
Our models put fair value at kr 0.1275, about +20% upside versus a price of kr 0.1060 (undervalued). Cautious scenario kr 0.0850, optimistic scenario kr 0.1955. The calculation is refreshed regularly with new filings.
What is the revenue of Desenio Group AB (DSNO)?
Desenio Group AB reported trailing-twelve-month revenue of about 714M SEK (latest available figure, as of Sep 24, 2026).
What growth is priced into Desenio Group AB (DSNO)?
For today's price to be fair in a discounted-cash-flow model, Desenio Group AB would have to grow free cash flow by +19.8 % per year for five years (discount rate 11.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -10.6 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of DSNO use?
Our models discount Desenio Group AB at 11.9 %: a base by market capitalisation (nano), damped by beta 2.36, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Desenio Group AB that is +19.8 % per year a year over ten years, using the same discount rate (11.9 %) and the same formula as our fair value.
How much growth has Desenio Group AB (DSNO) delivered so far?
Over the past 5 years revenue at Desenio Group AB grew -10.6 % a year. The price currently implies +19.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Desenio Group AB (DSNO) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Desenio Group AB (+19.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Desenio Group AB (DSNO)?
The free-cash-flow yield on the price is 8.14 %: that much free cash flow Desenio Group AB produces per unit of market value. When it exceeds the discount rate of our models (11.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Desenio Group AB (DSNO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Desenio Group AB it is kr 0.1275 per share (as of Sep 24, 2026), against a price of kr 0.1060. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is Desenio Group AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, DSNO trades below its calculated fair value: price kr 0.1060, fair value kr 0.1275, a gap of about +20% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DSNO?
No. The price is what the market pays today (kr 0.1060); the fair value is what the company's own numbers justify (kr 0.1275). For Desenio Group AB the two are kr 0.0215 per share apart. That gap is exactly why we show both numbers side by side.
How much is Desenio Group AB worth?
The market values Desenio Group AB at about 225M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 0.1060; our models calculate a fair value of kr 0.1275 per share.
What do the bullish and bearish scenarios say about DSNO?
Our models span a range for Desenio Group AB: cautious scenario kr 0.0850, base kr 0.1275, optimistic kr 0.1955 per share (as of Sep 24, 2026, price kr 0.1060). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Desenio Group AB (DSNO)?
Balance-sheet figures for Desenio Group AB (as of Sep 24, 2026): return on equity −53.8%, debt of 1.03 per unit of equity. They feed the Quality Score of 31/100, which measures business quality independently of the share price.
How far is DSNO from its 52-week high?
Desenio Group AB trades at kr 0.1060, about 23% below its 52-week high of kr 0.1385 and 108% above the low of kr 0.0510 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 0.1275 is for.
Which stocks are comparable to Desenio Group AB?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, DoorDash, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Desenio Group AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 0.1060, calculated fair value kr 0.1275 (+20%), Quality Score 31/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DSNO calculated?
We run Desenio Group AB through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 0.1275, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Desenio Group AB currently trades 20 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Desenio Group AB (DSNO)?
The closing price on Sep 24, 2026 was kr 0.1060. Our model-based fair value is kr 0.1275, about +20% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Desenio Group AB right now?
A fairly wide model range (kr 0.0850 to kr 0.1955) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Desenio Group AB
How large is the market capitalisation of Desenio Group AB (DSNO)?
The market capitalisation of Desenio Group AB is 225M SEK (≈ $22.7M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Desenio Group AB (DSNO)?
The price-to-sales ratio of Desenio Group AB is 0.33 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Desenio Group AB (DSNO)?
Earnings per share at Desenio Group AB are kr −0.0900. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Desenio Group AB (DSNO)?
The net margin of Desenio Group AB is −37.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Desenio Group AB (DSNO)?
The return on equity (ROE) of Desenio Group AB is −53.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Desenio Group AB (DSNO)?
On an EBIT basis the return on assets of Desenio Group AB is 1.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Desenio Group AB (DSNO)?
The operating margin of Desenio Group AB is 7.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Desenio Group AB (DSNO)?
Revenue at Desenio Group AB is growing −11.9% versus a year earlier (3y avg −8.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Desenio Group AB (DSNO)?
Earnings per share at Desenio Group AB are growing −97.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Desenio Group AB (DSNO) hold?
Desenio Group AB holds more cash than debt, 81.7M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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