Elon AB (publ) (ELON) fair value: what the stock is really worth
We calculate from audited financials what Elon AB (publ) is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Elon AB (publ) operates a chain of consumer electronics stores in the Nordic countries. The company operates through three segments: Business to Consumer, Business to Business, and Solutions.
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Elon AB (publ) operates a chain of consumer electronics stores in the Nordic countries. The company operates through three segments: Business to Consumer, Business to Business, and Solutions. The company offers white goods, kitchens, and communication solutions; cooling and heating products; and warehousing, logistics, freight contract, IT, and payment solutions. It operates through Elon, Elon Ljud & Bild, Nordanro Studio, RingUp, Elvita, and Canvac brand names. The company sells its products through a network of stores, as well as web platforms. The company was founded in 1949 and is headquartered in Stockholm, Sweden. Elon AB (publ) operates as a subsidiary of Elon Group Holding AB (publ).
Stock analysis
Elon AB (publ) (ELON) currently trades at kr 19.34, while our model-based Fair Value estimate is kr 12.15, implying the stock looks roughly 59.2% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 110.65 per share, and 9 of the 10 models we run sit above the kr 19.34 price.
Bear case: the Asset-Based group reads lowest at kr 16.62, and 1 of the 10 models stay below the price. Evidence for this calculation is medium.
Scenario range: kr 8.04 (bear) to kr 17.30 (bull), the price of kr 19.34 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Elon AB (publ) reported revenue of 4.7B SEK in FY2025 versus 1.9B SEK in FY2021, a compound +24.6%/yr. Reported net income was −99.3M SEK in FY2025.
Key figures
Market cap 287M SEK (≈ $29.6M) · P/S ratio 0.06 · EPS (TTM) kr −5.51 · Dividend yield 6.3% · Net margin −2.1% · Return on equity −17.8% · Return on assets (EBIT) 1.3% · Operating margin 1.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 26% below its 52-week high and 29% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at −37%, ELON screens richer than that median.
Fair Value models
Bear kr 8.04Fair Value kr 12.15Bull kr 17.30
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.56/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−1.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.0%
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.6% (2020) → −0.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−34.1%
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 228 stocks
Beats the industry median on 4/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score48 · Below median
Profitability
Return on assets1% · Below median
Net margin (TTM)−2% · Bottom 25%
Operating margin (TTM)2% · Below median
Growth and dividend
Revenue growth−4% · Bottom 25%
Dividend yield (TTM)6.3% · Top 25%
Balance sheet
Debt / equity0.00× · Below median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/B0.08× · Cheapest 25%
P/FCF0.2× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 40
FUTURE (revenue growth)0· sector 21
PAST (return on equity)0· sector 26
HEALTH (low debt)100· sector 95
DIVIDEND (yield)100· sector 63
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Elon AB (publ) Fair Value". https://www.fairvalue-calculator.com/stock/ELON
Frequently asked questions
Is Elon AB (publ) (ELON) overvalued or undervalued?
As of Sep 14, 2026, our model estimates a fair value of kr 12.15 versus a price of kr 19.34, about −37% upside (overvalued).
What is the fair value of ELON?
Our model-based fair value for Elon AB (publ) is kr 12.15 (as of Sep 14, 2026), built from audited fundamentals. The current price: kr 19.34.
What is the quality score of ELON?
Elon AB (publ) has a Quality Score of 48/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Elon AB (publ) (ELON)?
Our model-based price target is the fair value of kr 12.15 (as of Sep 14, 2026) from 10 valuation models. Cautious scenario kr 8.04, optimistic scenario kr 17.30. It is a calculation from audited fundamentals, not an analyst target.
What is the Elon AB (publ) stock forecast for 2026?
Our models put fair value at kr 12.15, about −37% upside versus a price of kr 19.34 (overvalued). Cautious scenario kr 8.04, optimistic scenario kr 17.30. The calculation is refreshed regularly with new filings.
What is the revenue of Elon AB (publ) (ELON)?
Elon AB (publ) reported trailing-twelve-month revenue of about 4.6B SEK (latest available figure, as of Sep 14, 2026).
Does Elon AB (publ) pay a dividend?
Elon AB (publ) currently shows a dividend yield of about 6.30% relative to its recent price (as of Sep 14, 2026).
What growth is priced into Elon AB (publ) (ELON)?
For today's price to be fair in a discounted-cash-flow model, Elon AB (publ) would have to grow free cash flow by -34.1 % per year for five years (discount rate 8.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +19.0 % per year. As of Sep 14, 2026.
What discount rate (WACC) does the fair value of ELON use?
Our models discount Elon AB (publ) at 8.7 %: a base by market capitalisation (nano), damped by beta 0.66, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Elon AB (publ) that is -34.1 % per year a year over ten years, using the same discount rate (8.7 %) and the same formula as our fair value.
How much growth has Elon AB (publ) (ELON) delivered so far?
Over the past 5 years revenue at Elon AB (publ) grew +19.0 % a year. The price currently implies -34.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Elon AB (publ) (ELON) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Elon AB (publ) (-34.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Elon AB (publ) (ELON)?
The free-cash-flow yield on the price is 45.45 %: that much free cash flow Elon AB (publ) produces per unit of market value. When it exceeds the discount rate of our models (8.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Elon AB (publ) (ELON)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Elon AB (publ) it is kr 12.15 per share (as of Sep 14, 2026), against a price of kr 19.34. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Elon AB (publ) stock overvalued or undervalued in 2026?
As of Sep 14, 2026, ELON trades above its calculated fair value: price kr 19.34, fair value kr 12.15, a gap of about −37% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ELON?
No. The price is what the market pays today (kr 19.34); the fair value is what the company's own numbers justify (kr 12.15). For Elon AB (publ) the two are kr 7.19 per share apart. That gap is exactly why we show both numbers side by side.
How much is Elon AB (publ) worth?
The market values Elon AB (publ) at about 287M SEK (market capitalisation, as of Sep 14, 2026). Per share that is kr 19.34; our models calculate a fair value of kr 12.15 per share.
What do the bullish and bearish scenarios say about ELON?
Our models span a range for Elon AB (publ): cautious scenario kr 8.04, base kr 12.15, optimistic kr 17.30 per share (as of Sep 14, 2026, price kr 19.34). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Elon AB (publ) (ELON)?
Balance-sheet figures for Elon AB (publ) (as of Sep 14, 2026): return on equity −17.8%, debt of 0.00 per unit of equity. They feed the Quality Score of 48/100, which measures business quality independently of the share price.
How far is ELON from its 52-week high?
Elon AB (publ) trades at kr 19.34, about 26% below its 52-week high of kr 26.00 and 29% above the low of kr 15.05 (as of Sep 14, 2026). Distance from the high says nothing about value: that is what the fair value of kr 12.15 is for.
Which stocks are comparable to Elon AB (publ)?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Elon AB (publ) stock attractive at the current price?
The data as of Sep 14, 2026: price kr 19.34, calculated fair value kr 12.15 (−37%), Quality Score 48/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ELON calculated?
We run Elon AB (publ) through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 12.15, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. Elon AB (publ) itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What should I pay attention to with Elon AB (publ) right now?
The price sits above even our optimistic bull case (kr 17.30). The favourable scenario is already priced in. Solid but not exceptional quality (48/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (kr 8.04 to kr 17.30) leaves room in how you read the outcome.
Key figures of Elon AB (publ)
How large is the market capitalisation of Elon AB (publ) (ELON)?
The market capitalisation of Elon AB (publ) is 287M SEK (≈ $29.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Elon AB (publ) (ELON)?
The price-to-sales ratio of Elon AB (publ) is 0.06 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Elon AB (publ) (ELON)?
Earnings per share at Elon AB (publ) are kr −5.51. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Elon AB (publ) (ELON)?
The dividend yield of Elon AB (publ) is 6.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Elon AB (publ) (ELON)?
The net margin of Elon AB (publ) is −2.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Elon AB (publ) (ELON)?
The return on equity (ROE) of Elon AB (publ) is −17.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Elon AB (publ) (ELON)?
On an EBIT basis the return on assets of Elon AB (publ) is 1.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Elon AB (publ) (ELON)?
The operating margin of Elon AB (publ) is 1.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Elon AB (publ) (ELON)?
Revenue at Elon AB (publ) is growing −3.5% versus a year earlier (3y avg −0.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Elon AB (publ) (ELON)?
Earnings per share at Elon AB (publ) are growing −71.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Elon AB (publ) (ELON) hold?
Elon AB (publ) holds more cash than debt, 26.0M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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