The Erawan Group (ERW) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 14.2B THB
Fair value as of: Jun 24, 2026
Analysis
The Erawan Group (ERW) currently trades at 2.88 THB, while our model-based Fair Value estimate is 2.99 THB — implying the stock looks roughly 3.8% undervalued today. We read business quality at 91/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
The Erawan Group Public Company Limited engages in hotel, and building rental and management businesses primarily in Thailand, Japan, and Philippines. The company operates hotels and resorts under the Grand Hyatt Erawan Bangkok, IBIS, JW Marriott Bangkok, The Naka Island, Courtyard by Marriott Bangkok, Holiday Inn Pattaya, IBIS Styles, Novotel Bangkok Sukhumvit 4, Holiday Inn Cebu City, Mercure Hotels, and HOP INN names. It also rents commercial retail property under the name Erawan Bangkok, as well as a shopping plaza and one office building. In addition, the company is involved in restaurant business, under Man Ho Bistro, a Chinese culinary eatery; and Chisana Nami, a modern teppanyaki. The company was incorporated in 1982 and is headquartered in Bangkok, Thailand.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.