Fable Media Group (FABLE) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 202M SEK
Fair value as of: Jul 16, 2026
From 26 valuation models · updated 25 days ago
Fair value updated Jul 16, 2026, revised from kr 9.96 to kr 9.97 (+0.1%) since Jun 24, 2026. Share price +17.4% over the past month.
A solid business, screening 39% undervalued on our models.
What matters now
- The model range is unusually wide (kr 5.55 to kr 19.50). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid quality (69/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range kr 3.52 – kr 36.99 · fair‑value band kr 5.55 – kr 19.50 · the kr 7.16 price screens below the kr 9.97 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
Fable Media Group (FABLE) currently trades at kr 7.16, while our model-based Fair Value estimate is kr 9.97, implying the stock looks roughly 39.3% undervalued today. The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Fable Media Group generated revenue of 64.2M SEK at a net margin of 42.2%. Revenue declined 7.7% year over year. It earns a return on equity of 25.9%. Net debt stands at 53.4M SEK. Fundamentals as of Jul 16, 2026
Our scenario range runs from kr 5.55 (bear case) to kr 19.50 (bull case); at kr 7.16, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 96% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -11% fair-value upside, at 39%, FABLE screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings (kr 18.33) versus Asset-Based (kr 2.19). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 80
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Fable Media Group AB invests in marketing businesses. It is involved in the promotion of online sports betting operators. The company was formerly known as Future Gaming Group International AB and changed its name to Fable Media Group AB in January 2024. Fable Media Group AB is based in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Fable Media Group reported revenue of kr 65.5M in FY2025 versus kr 34.8M in FY2021, a compound +17.1%/yr. Reported net income was kr 31.9M in FY2025, compounding +33.2%/yr from FY2021.
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Peer Group
Gambling · 54 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Gambling median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Gambling stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Flutter Entertainment plc FLUT | $110.66 | $88.33 | -20% |
| Evolution AB EVO | kr 684.00 | kr 974.80 | +43% |
| The Lottery Corporation TLC | A$5.62 | A$2.99 | -47% |
| Super Group SGHC | $14.73 | $9.39 | -36% |
| Lottomatica Group LTMC | €25.62 | €16.38 | -36% |
| Light & Wonder, Inc LNWO | $78.94 | $70.17 | -11% |
| Churchill Downs Incorporated CHDN | $83.95 | $94.74 | +13% |
| FDJ United FDJ | €23.24 | €20.97 | -10% |
| Brightstar Lottery PLC BRSL | $10.71 | $17.61 | +64% |
| Tabcorp Holdings TAH | A$0.8750 | A$0.3700 | -58% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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