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Fable Media Group (FABLE) Fair Value & Analysis

Consumer Cyclical · SE · Market cap 184M SEK

Pricekr 5.64
Fair Valuekr 9.96
Upside+76.6%
Quality95/100
Evidence: High Range kr 5.55 – kr 19.50

Fair value as of: Jun 24, 2026

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Analysis

Fable Media Group (FABLE) currently trades at kr 5.64, while our model-based Fair Value estimate is kr 9.96 — implying the stock looks roughly 76.6% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Fable Media Group AB invests in marketing businesses. It is involved in the promotion of online sports betting operators. The company was formerly known as Future Gaming Group International AB and changed its name to Fable Media Group AB in January 2024. Fable Media Group AB is based in Stockholm, Sweden.

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Frequently asked questions

Is Fable Media Group (FABLE) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 9.96 versus a price of kr 5.64 — about +77% (undervalued). Model-based estimate, not financial advice.
What is the fair value of FABLE?
Our 21-model fair value for Fable Media Group is kr 9.96 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 5.64.
What is the quality score of FABLE?
Fable Media Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.