Firefly AB (FIRE) Fair Value & Analysis
Industrials · SE · Market cap 987M SEK
Fair value as of: Jun 24, 2026
Analysis
Firefly AB (FIRE) currently trades at kr 164.50, while our model-based Fair Value estimate is kr 166.42 — implying the stock looks roughly 1.2% undervalued today. We read business quality at 95/100 (high quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Firefly AB (publ) develops and sells industrial fire prevention and protection systems for the process industry worldwide. The company offers customized fire prevention systems and components that monitors industrial manufacturing processes in various areas, such as wood processing, tissue paper, food, biofuel, thermal power plant and recycling. It also offers systems for monitoring infrastructure subway, train, road, and cable tunnel systems. The company also offers commissioning, technical support, maintenance, and training services, as well as spare parts management. It serves wood panel, port facility, power generation, bioenergy, food, pulp and paper, and hygiene industries. The company sells its products and services directly to customers through distributors. Firefly AB (publ) was incorporated in 1967 and is based in Stockholm, Sweden.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.