1-800 FLOWERS.COM Inc (FLWS) fair value: what the stock is really worth
We calculate from audited financials what 1-800 FLOWERS.COM Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 12, 2026.
How to read this chart
60‑month range $3.00 – $37.97 · fair‑value band $0.3900 – $0.7800 · the $3.02 price screens above the $0.6100 fair value. Dashed = 300-day average. As of Sep 12, 2026.
1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet.
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1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, greeting cards personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, PersonalizationMall.com, Shari's Berries, Mrs. Beasley, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman's Bakery, Simply Chocolate, Vital Choice, Scharffen Berger, DesignPac, BloomNet, Napco, Alice's Table, Card Isle, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
Stock analysis
1-800 FLOWERS.COM Inc (FLWS) currently trades at $3.02, while our model-based Fair Value estimate is $0.6100, implying the stock looks roughly 394.3% overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of $4.85 per share, and 1 of the 3 models we run sit above the $3.02 price.
Bear case: the Dividend Discount group reads lowest at $0.5900, and 2 of the 3 models stay below the price. Evidence for this calculation is low.
Scenario range: $0.3900 (bear) to $0.7800 (bull), the price of $3.02 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is weak, negative or inconsistent.
1-800 FLOWERS.COM Inc reported revenue of $1.7B in FY2025 versus $2.2B in FY2021, a compound −6.5%/yr. Reported net income was −$200M in FY2025.
Key figures
Market cap $249M · P/S ratio 0.16 · EPS (TTM) $−2.10 · Dividend yield 0.9% · Net margin −11.9% · Return on equity −52.7% · Return on assets (EBIT) 0.9% · Operating margin −17.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).
What moves the price
The share trades about 64% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −13% fair-value upside, at −80%, FLWS screens richer than that median.
Fair Value models
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
1-800 FLOWERS.COM Inc reported revenue of $1.7B in FY2025 versus $2.2B in FY2021, a compound −6.5%/yr. Reported net income was −$200M in FY2025.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.11/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
$1.7B
Latest YoY
−8.0%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.6%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.5%
Avg. revenue growth/yr (27Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.8%
EBIT margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
5.4% (2020) → −3.6% (2025)
Value creation/yr ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
This stockSector peers
VALUE0· sector 33
FUTURE0· sector 23
PAST0· sector 27
HEALTH75· sector 96
DIVIDEND18· sector 56
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Sep 12, 2026).
Is 1-800 FLOWERS.COM Inc (FLWS) overvalued or undervalued?
As of Sep 12, 2026, our model estimates a fair value of $0.6100 versus a price of $3.02, about −80% upside (overvalued).
What is the fair value of FLWS?
Our model-based fair value for 1-800 FLOWERS.COM Inc is $0.6100 (as of Sep 12, 2026), built from audited fundamentals. The current price: $3.02.
What is the quality score of FLWS?
1-800 FLOWERS.COM Inc has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for 1-800 FLOWERS.COM Inc (FLWS)?
Our model-based price target is the fair value of $0.6100 (as of Sep 12, 2026) from 3 valuation models. Cautious scenario $0.3900, optimistic scenario $0.7800. It is a calculation from audited fundamentals, not an analyst target.
What is the 1-800 FLOWERS.COM Inc stock forecast for 2026?
Our models put fair value at $0.6100, about −80% upside versus a price of $3.02 (overvalued). Cautious scenario $0.3900, optimistic scenario $0.7800. The calculation is refreshed regularly with new filings.
What is the revenue of 1-800 FLOWERS.COM Inc (FLWS)?
1-800 FLOWERS.COM Inc reported trailing-twelve-month revenue of about $1.5B (latest available figure, as of Sep 12, 2026).
What is the net profit margin of FLWS?
The net profit margin of 1-800 FLOWERS.COM Inc is about −8.7%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does 1-800 FLOWERS.COM Inc pay a dividend?
1-800 FLOWERS.COM Inc currently shows a dividend yield of about 0.90% relative to its recent price (as of Sep 12, 2026).
What is the intrinsic value of 1-800 FLOWERS.COM Inc (FLWS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For 1-800 FLOWERS.COM Inc it is $0.6100 per share (as of Sep 12, 2026), against a price of $3.02. It is the blended result of 3 valuation models (cash flow, earnings, asset, dividend).
Is 1-800 FLOWERS.COM Inc stock overvalued or undervalued in 2026?
As of Sep 12, 2026, FLWS trades above its calculated fair value: price $3.02, fair value $0.6100, a gap of about −80% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FLWS?
No. The price is what the market pays today ($3.02); the fair value is what the company's own numbers justify ($0.6100). For 1-800 FLOWERS.COM Inc the two are $2.41 per share apart. That gap is exactly why we show both numbers side by side.
How much is 1-800 FLOWERS.COM Inc worth?
The market values 1-800 FLOWERS.COM Inc at about $249M (market capitalisation, as of Sep 12, 2026). Per share that is $3.02; our models calculate a fair value of $0.6100 per share.
What do the bullish and bearish scenarios say about FLWS?
Our models span a range for 1-800 FLOWERS.COM Inc: cautious scenario $0.3900, base $0.6100, optimistic $0.7800 per share (as of Sep 12, 2026, price $3.02). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of FLWS?
The PEG ratio of 1-800 FLOWERS.COM Inc is 0.85 (P/E divided by earnings growth, as of Sep 12, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of 1-800 FLOWERS.COM Inc (FLWS)?
Balance-sheet figures for 1-800 FLOWERS.COM Inc (as of Sep 12, 2026): return on equity −52.7%, debt of 0.50 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is FLWS from its 52-week high?
1-800 FLOWERS.COM Inc trades at $3.02, about 64% below its 52-week high of $8.44 and 5% above the low of $2.89 (as of Sep 12, 2026). Distance from the high says nothing about value: that is what the fair value of $0.6100 is for.
Which stocks are comparable to 1-800 FLOWERS.COM Inc?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is 1-800 FLOWERS.COM Inc stock attractive at the current price?
The data as of Sep 12, 2026: price $3.02, calculated fair value $0.6100 (−80%), Quality Score 47/100, from 3 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FLWS calculated?
We run 1-800 FLOWERS.COM Inc through 3 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.6100, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 31.6 % above its aggregate fair value. 1-800 FLOWERS.COM Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on <a href="/is-it-worth-investing-now/">is it worth investing now</a>.
What should I pay attention to with 1-800 FLOWERS.COM Inc right now?
The price sits above even our optimistic bull case ($0.7800). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($0.3900 to $0.7800) leaves room in how you read the outcome.
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