Fenix Outdoor International AG (FOI-B) fair value: what the stock is really worth
As of Oct 19, 2026: fair value (intrinsic value) of Fenix Outdoor International AG stock SEK 242, price SEK 300, upside -19.1%, quality 59 out of 100. Rating: overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Fenix Outdoor International AG
FOI-B · STOvervalued / MonitorQuality is not strong enough to offset the price risk.
Our calculation puts a fair price 19% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 13, 2026.
How to read this chart
60‑month range kr 275.50 – kr 1,355 · the kr 299.50 price screens above the kr 242.27 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 13, 2026.
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Company profile
Fenix Outdoor International AG, together with its subsidiaries, develops and markets outdoor products worldwide. The company operates through three segments: Brands, Global Sales, and Frilufts. It offers apparel, daypacks, backpacks, sleeping bags, tents, bags, outdoor shoes, and boots.
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The company also operates outdoor retail chains; brand retail shops; and e-commerce business. It sells its products under the Fjällräven, Hanwag, Royal Robbins, Devold, and Tierra brand names. Fenix Outdoor International AG was founded in 1960 and is based in Zug, Switzerland.
Stock analysis
Fenix Outdoor International AG (FOI-B) currently trades at kr 299.50, while our model-based Fair Value estimate is kr 242.27, 19.1% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 567.69 per share, and 13 of the 24 models we run sit above the kr 299.50 price.
Bear case: the Earnings-Based group reads lowest at kr 37.77, and 11 of the 24 models stay below the price. Data coverage for this calculation is high.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Fenix Outdoor International AG reported revenue of €695M in FY2025 versus €650M in FY2021, a compound +1.7%/yr. Reported net income was €4.8M in FY2025, compounding −46.0%/yr from FY2021.
Key figures
Market cap 4.0B SEK (≈ $406M) Small · P/E ratio 147.5 · P/S ratio 1.01 · EPS (TTM) kr 2.03 · Dividend yield 10.0% · Net margin 0.7% · Return on equity 1.9% · Return on assets (EBIT) 8.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 20 out of 100 (medium confidence).
What moves the price
The share trades about 43% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 9% fair-value upside, at −19%, FOI-B screens richer than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
Compare Fenix Outdoor International AG with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 199 stocks
Valuation Multiplesvs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Sweden market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| DICK'S Sporting Goods, Inc DKS | $137.37 | $201.62 | +47% | vs FOI-B |
| Alimentation Couche-Tard Inc ATD | C$77.65 | C$106.97 | +38% | vs FOI-B |
| Ulta Beauty, Inc ULTA | $567.47 | $650.56 | +15% | vs FOI-B |
| Tractor Supply Company TSCO | $33.16 | $36.59 | +10% | vs FOI-B |
| Best Buy Co BBY | $87.01 | $94.70 | +9% | vs FOI-B |
| Five Below, Inc FIVE | $214.73 | $184.99 | −14% | vs FOI-B |
| China Tourism Group 601888 | ¥50.62 | ¥40.40 | −20% | vs FOI-B |
| Williams-Sonoma, Inc WSM | $241.78 | $164.11 | −32% | vs FOI-B |
| Casey's General Stores, Inc CASY | $646.27 | $405.93 | −37% | vs FOI-B |
| GameStop Corp GME | $26.56 | $13.85 | −48% | vs FOI-B |
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Frequently asked questions
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Key figures of Fenix Outdoor International AG
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