Fenix Outdoor International AG (FOI-B) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 5.6B SEK (≈ $587M) · ISIN CH0242214887
What is Fenix Outdoor International AG really worth?
A solid business, but trading 195% above our fair value of kr 105.46.
Strengths
Risks
For context
Fair value as of: Aug 29, 2026
From 24 valuation models · updated 7 days ago
Fair value updated Aug 29, 2026, revised from kr 85.91 to kr 105.46 (+22.8%) since Aug 13, 2026. Share price −12.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (kr 131.83). The favourable scenario is already priced in.
- Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 29, 2026.
How to read this chart
60‑month range kr 308.00 – kr 1,355 · fair‑value band kr 79.10 – kr 131.83 · the kr 311.00 price screens above the kr 105.46 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 29, 2026.
Analysis
Fenix Outdoor International AG (FOI-B) currently trades at kr 311.00, while our model-based Fair Value estimate is kr 105.46, implying the stock looks roughly 194.9% overvalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of kr 483.07 per share, and 12 of the 24 models we run sit above the kr 311.00 price. Bear case: the Earnings-Based group reads lowest at kr 35.05, and 12 of the 24 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Fenix Outdoor International AG generated revenue of €703M at a net margin of 1.4%. Revenue grew 5.2% year over year. It earns a return on equity of 2.4%. Net debt stands at €146M. Fundamentals as of Aug 29, 2026
Our scenario range runs from kr 79.10 (bear case) to kr 131.83 (bull case); at kr 311.00, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 43% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −11% fair-value upside, at −66%, FOI-B screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: DCF Models (kr 483.07) versus Earnings-Based (kr 35.05). Highest evidence: FCF DCF (77).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 29, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Fenix Outdoor International AG, together with its subsidiaries, develops and markets outdoor products worldwide. The company operates through three segments: Brands, Global Sales, and Frilufts. It offers apparel, daypacks, backpacks, sleeping bags, tents, bags, outdoor shoes, and boots.
Full company description
Fenix Outdoor International AG, together with its subsidiaries, develops and markets outdoor products worldwide. The company operates through three segments: Brands, Global Sales, and Frilufts. It offers apparel, daypacks, backpacks, sleeping bags, tents, bags, outdoor shoes, and boots. The company also operates outdoor retail chains; brand retail shops; and e-commerce business. It sells its products under the Fjällräven, Hanwag, Royal Robbins, Devold, and Tierra brand names. Fenix Outdoor International AG was founded in 1960 and is based in Zug, Switzerland.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Fenix Outdoor International AG reported revenue of €695M in FY2025 versus €650M in FY2021, a compound +1.7%/yr. Reported net income was €4.8M in FY2025, compounding −46.0%/yr from FY2021.
of which total revenue +6.8 % · buybacks/dilution +0.0 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
FOI-B screens 195% overvalued. Compare with Alimentation Couche-Tard Inc →
Peer Group
Specialty Retail · 220 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Aug 29, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ATD | C$89.93 | C$104.32 | +16% |
| Casey's General Stores, Inc CASY | $755.47 | $398.90 | −47% |
| Williams-Sonoma, Inc WSM | $235.09 | $162.63 | −31% |
| Ulta Beauty, Inc ULTA | $537.10 | $475.40 | −11% |
| DICK'S Sporting Goods, Inc DKS | $202.66 | $181.10 | −11% |
| Best Buy Co BBY | $82.44 | $108.04 | +31% |
| China Tourism Group 601888 | ¥54.97 | ¥40.40 | −27% |
| Tractor Supply Company TSCO | $34.72 | $35.52 | +2% |
| Five Below, Inc FIVE | $259.41 | $117.29 | −55% |
| Murphy USA Inc MUSA | $574.12 | $423.35 | −26% |
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