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Data-driven stock valuation

Fox Factory Holding Corp (FOXF) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Fox Factory Holding Corp stock $26.18, price $17.80, upside +47.1%, quality 43 out of 100. Rating: undervalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical US

FF Fox Factory Holding Corp logo Thin data Nov 8, 2026

Fox Factory Holding Corp

FOXF · US
Speculative

The stock costs 32% less than our calculation considers fair.

Fair value $26.18 · Undervalued (32%)
Generates free cash flow
Quality 43/100
Moderate debt
Wide range: only $5.24 in the cautious scenario.
Weak Growth (revenue 3y −2.9 %/yr in USD)
Loss-making · -28.6% net margin (TTM) · excl. goodwill write-downs -7.9%
Trails peers (4/13)
Narrow moat 17/100
Thin data
⟳ Cyclical
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$187.93 $13.19 Fair Value $26.18 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.

How to read this chart

60‑month range $13.19 – $187.93 · fair‑value band $5.24 – $54.50 · the $17.80 price screens below the $26.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.

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Company profile

Fox Factory Holding Corp. designs, engineers, manufactures, and markets performance-defining products and systems in North America, Europe, Asia, and internationally. It operates through Powered Vehicles Group (PVG), Aftermarket Applications Group (AAG), and Specialty Sports Group (SSG) segments.

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The company offers powered vehicle products for off-road vehicles and trucks, side-by-sides, on-road vehicles with and without off-road capabilities, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles; aftermarket truck suspension components, including two-inch bolt-on shocks and position sensitive internal bypass shocks; and suspension systems, as well as motorcycle shocks, forks, cushioning, and hydraulic components.

It also provides lift kits and components with shock products; aftermarket accessory packages for trucks; suspension tuning services; wheels, off-road tires, and accessories; superchargers, interior accessories, tires, lighting, and body enhancements; and mid-end and high-end front fork and rear suspension products.

In addition, the company offers mountain and gravel bike wheels; cranks, chainrings, pedals, bars, stems, and seat posts; and baseball and softball products comprising metal and wood bats, apparel and accessories, batting and fielding gloves, and bags and protective equipment.

Further, it provides aftermarket applications products; upfitting products; and mountain bikes, e-bikes, and gravel bikes.

The company sells its products to OEMs through dealers, distributors, and direct-to-consumer channels under the FOX, Marzocchi, Race Face, Easton Cycling, Marucci, BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4x4 Posi-Lok, Ridetech, Fox Factory Vehicles, Black Widow, Rocky Ridge, Outside Van, Custom Wheel House, Method Race Wheels, Badlander, Black Ops, Harley-Davidson, and Shelby American brands.

Fox Factory Holding Corp. was incorporated in 2007 and is based in Duluth, Georgia.

Stock analysis

Fox Factory Holding Corp (FOXF) currently trades at $17.80, while our model-based Fair Value estimate is $26.18, implying the stock looks roughly 32% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $7.37 per share, and 0 of the 6 models we run sit above the $17.80 price.

Bear case: the Asset-Based group reads lowest at $2.98, and 6 of the 6 models stay below the price. Data coverage for this calculation is low.

Scenario range: $5.24 (bear) to $54.50 (bull), the price of $17.80 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 43/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Fox Factory Holding Corp reported revenue of $1.5B in FY2025 versus $1.3B in FY2021, a compound +3.1%/yr. Reported net income was −$545M in FY2025.

Key figures

Market cap $752M Small · P/S ratio 0.52 · EPS (TTM) $−9.73 · Net margin −28.6% · Return on equity −53.7% · Return on assets (EBIT) 1.3% (5-year average) · Operating margin 6.7% · Revenue (TTM) $1.4B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 17 out of 100 (medium confidence).

What moves the price

The share trades about 19% below its 52-week high and 35% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −23% fair-value upside, at 47%, FOXF screens cheaper than that median.

Fair Value models

The price assumes far more growth than our models allow for, so the models scatter widely ($1.61 to $13.72). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear $5.24 Fair Value $26.18 Bull $54.50
Price $17.80 · Upside +47.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Growth DCF $2.15 $13.09 $27.25 71
FCF DCF $2.69 $13.72 $34.62 70
5Y Revenue Exit n/a $1.61 >$6.44 69
All 6 models by family
DCF Models
FCF DCF $2.69 $13.72 $34.62 70
5Y Revenue Exit n/a $1.61 >$6.44 69
10Y Revenue Exit n/a $4.38 $13.45 64
Asset-Based
NCAV (Graham) $2.23 $2.98 $4.45 54
Growth DCF
Growth DCF $2.15 $13.09 $27.25 71
Rev-Margin DCF n/a $1.65 >$6.60 69

The fair value above starts from this blend and is adjusted for a cyclical trough year.

Open the full fair value analysis →

Quality Score breakdown

Overall quality 43/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 22
How much profit the company makes from its sales and capital
Quality Growth 37
Are margins and returns getting better?
Cashflow 21
Do the profits arrive as real cash?
Financial strength 29
Debt, balance sheet and risk of trouble
Investment 98
Does it invest with discipline instead of growing at any price?
Low Volatility 17
How calm the share price moves, does not count
Price momentum 27
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 31
Distance to the 52-week high, does not count
New shares 77
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

  • BuyMichael C. DennisonChief Executive Officer, Director22,000 shares at $14.20$312,400Nov 14, 2025

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+5.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.5%
Start year 2020 (pandemic). Over 10 years: +14.9% a year
Revenue growth 15 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.4%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
12.8% (2020) → −35.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+34.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−5.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +31.7% a year for the price and −7.7% for the forecasts.
Forecast 2026 (sales)−7.2%
Forecast 2027 (sales)−6.7%
Projected 2028 (sales)−5.6%
Projected 2029 (sales)−4.5%
Projected 2030 (sales)−3.4%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto Parts · 656 stocks

Beats the industry median on 4/12 measures
Overall it trails its industry peers.
Valuation
Quality Score 43 · Bottom 25%
Fair Value upside +47.1% · Top 25%
Profitability
Return on assets −32.6% · Bottom 25%
Net margin (12 months) −28.6% · Bottom 25%
Operating margin (12 months) 6.7% · Above median
Growth and dividend
Revenue growth (quarter YoY) −10.1% · Bottom 25%
Balance sheet
Debt / equity 0.97× · Highest 25%

Valuation Multiplesvs Auto Parts median · lower = cheaper

P/B 1.12× · Cheaper than median
P/S (12 months) 0.53× · Cheaper than median
Price / free cash flow (fiscal year) 27.9× · Pricier than median
EV/EBITDA 9.1× · Pricier than median
PEG 1.85× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)96 · sector 33
FUTURE (revenue growth)0 · sector 34
PAST (return on equity)0 · sector 31
HEALTH (low debt)52 · sector 95
DIVIDEND (yield)0 · sector 39

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Auto Parts stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Magna International Inc MGA $61.86 $98.98 +60% vs FOXF
Hyundai Mobis Co 012330 349,000 KRW 534,994 KRW +53% vs FOXF
Genuine Parts Company GPC $122.80 $115.96 −6% vs FOXF
Knorr-Bremse AG KBX €94.45 €72.88 −23% vs FOXF
AutoZone, Inc AZO $3,216 $2,468 −23% vs FOXF
Fuyao Glass Industry Group 600660 ¥55.92 ¥40.74 −27% vs FOXF
Ningbo Tuopu Group 601689 ¥44.71 ¥32.24 −28% vs FOXF
Samvardhana Motherson International Limited MOTHERSON ₹158.55 ₹96.06 −39% vs FOXF
O'Reilly Automotive, Inc ORLY $89.89 $48.66 −46% vs FOXF
Bosch Limited BOSCHLTD ₹50,700 ₹25,168 −50% vs FOXF

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Fox Factory Holding Corp: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Fox Factory Holding Corp Fair Value". https://www.fairvalue-calculator.com/stock/FOXF

Frequently asked questions

Is Fox Factory Holding Corp (FOXF) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $26.18 versus a price of $17.80, about +47% upside (undervalued).
What is the fair value of FOXF?
Our model-based fair value for Fox Factory Holding Corp is $26.18 (as of Nov 8, 2026), built from audited fundamentals. The current price: $17.80.
What is the quality score of FOXF?
Fox Factory Holding Corp has a Quality Score of 43/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Fox Factory Holding Corp (FOXF)?
Our model-based price target is the fair value of $26.18 (as of Nov 8, 2026) from 6 valuation models. Cautious scenario $5.24, optimistic scenario $54.50. It is a calculation from audited fundamentals, not an analyst target.
What is the Fox Factory Holding Corp stock forecast for 2026?
Our models put fair value at $26.18, about +47% upside versus a price of $17.80 (undervalued). Cautious scenario $5.24, optimistic scenario $54.50. The calculation is refreshed regularly with new filings.
What is the revenue of Fox Factory Holding Corp (FOXF)?
Fox Factory Holding Corp reported trailing-twelve-month revenue of about $1.4B (latest available figure, as of Nov 8, 2026).
What growth is priced into Fox Factory Holding Corp (FOXF)?
For today's price to be fair in a discounted-cash-flow model, Fox Factory Holding Corp would have to grow free cash flow by +34.8 % per year for five years (discount rate 12.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +10.5 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of FOXF use?
Our models discount Fox Factory Holding Corp at 12.4 %: a base by market capitalisation (small), damped by beta 1.42, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Fox Factory Holding Corp that is +34.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.4 %) and the same formula as our fair value.
How much growth has Fox Factory Holding Corp (FOXF) delivered so far?
Over the past 5 years revenue at Fox Factory Holding Corp grew +10.5 % a year. The price currently implies free-cash-flow growth of +34.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Fox Factory Holding Corp (FOXF) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Fox Factory Holding Corp (+34.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Fox Factory Holding Corp (FOXF)?
The free-cash-flow yield on the price is 3.58 %: that much free cash flow Fox Factory Holding Corp produces per unit of market value. When it exceeds the discount rate of our models (12.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Fox Factory Holding Corp (FOXF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Fox Factory Holding Corp it is $26.18 per share (as of Nov 8, 2026), against a price of $17.80. It is the blended result of 6 valuation models in 3 families (DCF Models, Asset-Based, Growth DCF).
Is Fox Factory Holding Corp stock overvalued or undervalued in 2026?
As of Nov 8, 2026, FOXF trades below its calculated fair value: price $17.80, fair value $26.18, a gap of about +47% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FOXF?
No. The price is what the market pays today ($17.80); the fair value is what the company's own numbers justify ($26.18). For Fox Factory Holding Corp the two are $8.38 per share apart. That gap is exactly why we show both numbers side by side.
How much is Fox Factory Holding Corp worth?
The market values Fox Factory Holding Corp at about $752M (market capitalisation, as of Nov 8, 2026). Per share that is $17.80; our models calculate a fair value of $26.18 per share.
What do the bullish and bearish scenarios say about FOXF?
Our models span a range for Fox Factory Holding Corp: cautious scenario $5.24, base $26.18, optimistic $54.50 per share (as of Nov 8, 2026, price $17.80). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of FOXF?
The PEG ratio of Fox Factory Holding Corp is 1.85 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Fox Factory Holding Corp (FOXF)?
Balance-sheet figures for Fox Factory Holding Corp (as of Nov 8, 2026): return on equity −53.7%, debt of 0.97 per unit of equity. They feed the Quality Score of 43/100, which measures business quality independently of the share price.
How far is FOXF from its 52-week high?
Fox Factory Holding Corp trades at $17.80, about 19% below its 52-week high of $21.96 and 35% above the low of $13.19 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $26.18 is for.
Which stocks are comparable to Fox Factory Holding Corp?
From the same area (Consumer Cyclical) we also value O'Reilly Automotive, Inc, AutoZone, Inc, Hyundai Mobis Co, Fuyao Glass Industry Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Fox Factory Holding Corp stock attractive at the current price?
The data as of Nov 8, 2026: price $17.80, calculated fair value $26.18 (+47%), Quality Score 43/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FOXF calculated?
We run Fox Factory Holding Corp through 6 models from 3 families: DCF Models, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of $26.18 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Fox Factory Holding Corp currently trades 32% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Fox Factory Holding Corp (FOXF)?
The closing price on Nov 6, 2026 was $17.80. Our model-based fair value is $26.18, about +47% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Fox Factory Holding Corp right now?
The large discount to fair value meets weak quality (43/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide ($5.24 to $54.50). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Where does the earnings growth of Fox Factory Holding Corp (FOXF) come from?
Earnings per share at Fox Factory Holding Corp grew +8.1 % a year from 2014 to 2025. Broken into its drivers: revenue per share +16.2 %, EBIT margin −3.9 %, tax rate +1.7 %, residual (interest, one-offs) −4.7 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Fox Factory Holding Corp

How large is the market capitalisation of Fox Factory Holding Corp (FOXF)?
The market capitalisation of Fox Factory Holding Corp is $752M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Fox Factory Holding Corp (FOXF)?
The price-to-sales ratio of Fox Factory Holding Corp is 0.52 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Fox Factory Holding Corp (FOXF)?
Earnings per share at Fox Factory Holding Corp are $−9.73. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Fox Factory Holding Corp (FOXF)?
The net margin of Fox Factory Holding Corp is −28.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Fox Factory Holding Corp (FOXF)?
The return on equity (ROE) of Fox Factory Holding Corp is −53.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Fox Factory Holding Corp (FOXF)?
On an EBIT basis the return on assets of Fox Factory Holding Corp is 1.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Fox Factory Holding Corp (FOXF)?
The operating margin of Fox Factory Holding Corp is 6.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Fox Factory Holding Corp (FOXF)?
Revenue at Fox Factory Holding Corp is growing −10.1% versus a year earlier (3y avg −2.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Fox Factory Holding Corp (FOXF)?
Earnings per share at Fox Factory Holding Corp are growing +46.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Fox Factory Holding Corp (FOXF) carry?
The net debt of Fox Factory Holding Corp is $722M (fiscal year 2025, ≈ 26.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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