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GreenFirst Forest Products Inc (GFP) fair value: what the stock is really worth

As of Nov 12, 2026: fair value (intrinsic value) of GreenFirst Forest Products Inc stock C$1.53, price C$1.36, upside +12.5%, quality 36 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Basic Materials CA · ISIN CA39526A1003

GF GreenFirst Forest Products Inc logo Thin data Nov 10, 2026

GreenFirst Forest Products Inc

GFP · TO

The stock is already about fairly priced, weak company and falling price: meets none of the 3 rules.

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Low debt 
Fair value C$1.53 · Fairly valued 
Mixed vs. peers (5/11) 
Profit last quarter 68% below a year ago. 
Quality 36/100 
Falling price (downtrend) 
Weak Growth (revenue 3y −12.1 %/yr in CAD) 
Loss-making · -34.7% net margin (TTM) 
Negative free cash flow 
Narrow moat 11/100 · thin data
Thin data 
⟳ CyclicalEstimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

C$23.98 C$1.30 Fair Value C$1.53 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range C$1.30 – C$23.98 · fair‑value band C$1.15 – C$1.91 · the C$1.36 price screens below the C$1.53 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

GreenFirst Forest Products Inc. engages in manufacturing, marketing, distribution, and sale of lumber products in Canada and the United States.

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The company provides spruce, pine, and fir lumber products; wood chips; and other by-products, such as chips and residual fiber for use in residential and multi-family homes, light industrial and commercial facilities, and the home repair and remodel markets.

It serves retail chains, contractor supply yards, distributors, wholesalers, and industrial customers. The company was formerly known as Itasca Capital Ltd. and changed its name to GreenFirst Forest Products Inc. in January 2021. GreenFirst Forest Products Inc. is headquartered in North Bay, Canada.

Stock analysis

GreenFirst Forest Products Inc (GFP) currently trades at C$1.36, while our estimate is C$1.53, so the stock looks roughly fairly valued today (gap 11.1%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: C$1.15 (bear) to C$1.91 (bull), the price of C$1.36 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 36/100 (below-average quality), in the Basic Materials sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

GreenFirst Forest Products Inc reported revenue of C$304M in FY2025 versus C$190M in FY2021, a compound +12.4%/yr. Reported net income was −C$98.8M in FY2025.

Key figures

Market cap C$31.5M (≈ $22.1M) Micro · P/S ratio 0.11 · EPS (TTM) C$−4.49 · Net margin −34.7% · Return on equity −114% · Return on assets (EBIT) −11.2% (5-year average) · Operating margin 8.2% · Revenue (TTM) C$304M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 11 out of 100 (low confidence).

What moves the price

The share trades about 50% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Basic Materials peers we cover trades at −15% fair-value upside, at 13%, GFP screens cheaper than that median.

Fair Value

Bear C$1.15 Fair Value C$1.53 Bull C$1.91
Price C$1.36 · Upside +12.5%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 36/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 21
How much profit the company makes from its sales and capital
Quality Growth 34
Are margins and returns getting better?
Cashflow 1
Do the profits arrive as real cash?
Financial strength 30
Debt, balance sheet and risk of trouble
Investment 85
Does it invest with discipline instead of growing at any price?
Low Volatility 32
How calm the share price moves, does not count
Price momentum 4
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 2
Distance to the 52-week high, does not count
New shares 80
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+7.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−12.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
3.6% (2022) → −27.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lumber & Wood Production · 78 stocks

Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 36 · Bottom 25%
Fair Value upside +12.5% · Above median
Profitability
Return on assets −52.1% · Bottom 25%
Net margin (12 months) −34.7% · Bottom 25%
Operating margin (12 months) 8.2% · Top 25%
Growth and dividend
Revenue growth (quarter YoY) 13.7% · Above median
Balance sheet
Debt / equity 0.43× · Highest 25%

Valuation Multiplesvs Lumber & Wood Production median · lower = cheaper

P/B 0.52× · Cheaper than median
P/S (12 months) 0.10× · Cheapest 25%
PEG 6.24× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)50 · sector 24
FUTURE (revenue growth)69 · sector 21
PAST (return on equity)0 · sector 0
HEALTH (low debt)79 · sector 92
DIVIDEND (yield)0 · sector 39

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Lumber & Wood Production stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
UFP Industries, Inc UFPI $79.10 $103.76 +31% vs GFP
Stella-Jones Inc SJ C$66.88 C$81.51 +22% vs GFP
DeHua TB New Decoration Material Co 002043 ¥12.60 ¥15.06 +20% vs GFP
Simpson Manufacturing Co SSD $198.77 $216.58 +9% vs GFP
Interfor Corporation IFP C$12.91 C$10.93 −15% vs GFP
Boise Cascade Company BCC $67.92 $52.60 −23% vs GFP
Canfor Corporation CFP C$14.19 C$9.08 −36% vs GFP
Century Plyboards (India) Limited CENTURYPLY ₹677.85 ₹211.47 −69% vs GFP
Zhongfu Straits (Pingtan) Development Company 000592 ¥7.30 ¥1.52 −79% vs GFP
Greenlam Industries Limited GREENLAM ₹210.36 ₹42.91 −80% vs GFP

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GreenFirst Forest Products Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "GreenFirst Forest Products Inc Fair Value". https://www.fairvalue-calculator.com/stock/GFP

Frequently asked questions

Is GreenFirst Forest Products Inc (GFP) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is C$1.53 versus a price of C$1.36, about +13% upside (fairly valued).
What is the fair value of GFP?
Our estimate for GreenFirst Forest Products Inc is C$1.53 (as of Nov 10, 2026), built from audited fundamentals. The current price: C$1.36.
What is the quality score of GFP?
GreenFirst Forest Products Inc has a Quality Score of 36/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for GreenFirst Forest Products Inc (GFP)?
Our calculated price target is the estimate of C$1.53 (as of Nov 10, 2026). Cautious scenario C$1.15, optimistic scenario C$1.91. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the GreenFirst Forest Products Inc stock forecast for 2026?
Our estimate puts fair value at C$1.53, about +13% upside versus a price of C$1.36 (fairly valued). Cautious scenario C$1.15, optimistic scenario C$1.91. The calculation is refreshed regularly with new filings.
What is the revenue of GreenFirst Forest Products Inc (GFP)?
GreenFirst Forest Products Inc reported trailing-twelve-month revenue of about C$304M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of GreenFirst Forest Products Inc (GFP)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For GreenFirst Forest Products Inc it is C$1.53 per share (as of Nov 10, 2026), against a price of C$1.36.
Is GreenFirst Forest Products Inc stock overvalued or undervalued in 2026?
As of Nov 10, 2026, GFP trades below its calculated fair value: price C$1.36, fair value C$1.53, a gap of about +13% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GFP?
No. The price is what the market pays today (C$1.36); the fair value is what the company's own numbers justify (C$1.53). For GreenFirst Forest Products Inc the two are C$0.1700 per share apart. That gap is exactly why we show both numbers side by side.
How much is GreenFirst Forest Products Inc worth?
The market values GreenFirst Forest Products Inc at about C$31.5M (market capitalisation, as of Nov 10, 2026). Per share that is C$1.36; our models calculate a fair value of C$1.53 per share.
What do the bullish and bearish scenarios say about GFP?
Our models span a range for GreenFirst Forest Products Inc: cautious scenario C$1.15, base C$1.53, optimistic C$1.91 per share (as of Nov 10, 2026, price C$1.36). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of GFP?
The PEG ratio of GreenFirst Forest Products Inc is 6.24 (P/E divided by earnings growth, as of Nov 10, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of GreenFirst Forest Products Inc (GFP)?
Balance-sheet figures for GreenFirst Forest Products Inc (as of Nov 10, 2026): return on equity −114.0%, debt of 0.43 per unit of equity. They feed the Quality Score of 36/100, which measures business quality independently of the share price.
How far is GFP from its 52-week high?
GreenFirst Forest Products Inc trades at C$1.36, about 50% below its 52-week high of C$2.73 and 5% above the low of C$1.30 (as of Nov 12, 2026). Distance from the high says nothing about value: that is what the fair value of C$1.53 is for.
Which stocks are comparable to GreenFirst Forest Products Inc?
From the same area (Basic Materials) we also value Simpson Manufacturing Co, UFP Industries, Inc, Boise Cascade Company, Stella-Jones Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is GreenFirst Forest Products Inc stock attractive at the current price?
The data as of Nov 10, 2026: price C$1.36, calculated fair value C$1.53 (+13%), Quality Score 36/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 14.3% above its aggregate fair value. GreenFirst Forest Products Inc currently trades 11% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of GreenFirst Forest Products Inc (GFP)?
The closing price on Nov 12, 2026 was C$1.36. Our estimate is C$1.53, about +13% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with GreenFirst Forest Products Inc right now?
Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of GreenFirst Forest Products Inc

How large is the market capitalisation of GreenFirst Forest Products Inc (GFP)?
The market capitalisation of GreenFirst Forest Products Inc is C$31.5M (≈ $22.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of GreenFirst Forest Products Inc (GFP)?
The price-to-sales ratio of GreenFirst Forest Products Inc is 0.11 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of GreenFirst Forest Products Inc (GFP)?
Earnings per share at GreenFirst Forest Products Inc are C$−4.49. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of GreenFirst Forest Products Inc (GFP)?
The net margin of GreenFirst Forest Products Inc is −34.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of GreenFirst Forest Products Inc (GFP)?
The return on equity (ROE) of GreenFirst Forest Products Inc is −114% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of GreenFirst Forest Products Inc (GFP)?
On an EBIT basis the return on assets of GreenFirst Forest Products Inc is −11.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of GreenFirst Forest Products Inc (GFP)?
The operating margin of GreenFirst Forest Products Inc is 8.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at GreenFirst Forest Products Inc (GFP)?
Revenue at GreenFirst Forest Products Inc is growing +13.7% versus a year earlier (3y avg −12.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at GreenFirst Forest Products Inc (GFP)?
Earnings per share at GreenFirst Forest Products Inc are growing −68.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does GreenFirst Forest Products Inc (GFP) generate?
The free cash flow of GreenFirst Forest Products Inc is −C$40.9M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does GreenFirst Forest Products Inc (GFP) carry?
The net debt of GreenFirst Forest Products Inc is C$31.6M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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