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Guideline Geo AB (GGEO) Fair Value & Analysis

Industrials · SE · Market cap 105M SEK

GG Guideline Geo AB GGEO · ST
Pricekr 9.50
Fair Valuekr 3.22
Upside-66.1%
Quality53/100
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Mixed Growth
Thin margins · 1.5% net margin
Low debt · generates free cash flow
Trails peers (5/13)
Narrow moat 24/100
Evidence: Medium Range kr 2.71 – kr 3.74 Share as image

Fair value as of: Jul 19, 2026

From 14 valuation models · updated 22 days ago

A solid business, but screening 66% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (kr 3.74). The favourable scenario is already priced in.
  • Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

kr 17.45 kr 5.76 Fair Value kr 3.22 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.

How to read this chart

60‑month range kr 5.76 – kr 17.45 · fair‑value band kr 2.71 – kr 3.74 · the kr 9.50 price screens above the kr 3.22 fair value. Dashed = 300-day average. As of Jul 19, 2026.

Full chart & analysis →

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Analysis

Guideline Geo AB (GGEO) currently trades at kr 9.50, while our model-based Fair Value estimate is kr 3.22, implying the stock looks roughly 66.1% overvalued today. The Quality Score stands at 53/100 (solid quality), in the Industrials sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Guideline Geo AB generated revenue of 201M SEK at a net margin of 1.6%. It earns a return on equity of 2.3%. The balance sheet holds a net cash position of 12.8M SEK. The stock trades on a trailing P/E of 34.3. Fundamentals as of Jul 19, 2026

Our scenario range runs from kr 2.71 (bear case) to kr 3.74 (bull case); at kr 9.50, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 18% above its 52-week low, currently above its 200-day average. For context, the median of 10 Industrials peers we cover trades at -48% fair-value upside, at -66%, GGEO screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF kr 12.35 kr 16.40 kr 21.27 80
Rev-Margin DCF kr 6.70 kr 8.08 kr 9.80 74
ROIC Compounder kr 1.81 kr 1.86 kr 1.90 72
All 14 models by family
DCF Models
FCF DCF kr 12.39 kr 17.17 kr 23.35 38
Owner Earnings kr 4.03 kr 5.18 kr 6.67 31
5Y Revenue Exit kr 6.70 kr 7.86 kr 9.08 39
5Y EBITDA Exit kr 14.77 kr 23.29 kr 33.33 41
10Y Revenue Exit kr 9.07 kr 10.71 kr 12.57 36
10Y EBITDA Exit kr 13.54 kr 19.98 kr 28.70 37
Earnings-Based
EPV kr 1.81 kr 1.86 kr 1.90 59
Multiples
EV/EBIT kr 2.92 kr 3.43 kr 3.94 53
EV/EBITDA kr 18.53 kr 24.24 kr 29.96 54
EV/Revenue kr 2.48 kr 2.95 kr 3.42 43
Asset-Based
NCAV (Graham) kr 6.22 kr 8.33 kr 12.44 50
Growth DCF
Growth DCF kr 12.35 kr 16.40 kr 21.27 80
Rev-Margin DCF kr 6.70 kr 8.08 kr 9.80 74
Economic Profit
ROIC Compounder kr 1.81 kr 1.86 kr 1.90 72

Widest divergence: DCF Models (kr 10.71) versus Earnings-Based (kr 1.86). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 201M SEK
Net margin 1.6%
Return on equity 2.3%
Free cash flow 14.1M SEK FY2025
P/E ratio 34.3
Operating margin -2.8%
More key figures
EPS (TTM) kr 0.2700
EPS growth (YoY) -32.0%
Net cash 12.8M SEK FY2025

Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 53/100

Of which business quality 53 · Market factors (momentum, volatility) 43

Profitability 30
Margins and returns on capital today
Quality Growth 41
Are margins and returns improving?
Cashflow 25
Earnings quality: real cash, not paper profit
Fin. Strength 69
Balance sheet, leverage, solvency risk
Investment 77
Disciplined investing over empire-building
Low Volatility 65
Calm price path (market factor)
Momentum 37
Price trend over the last 3–12 months (market factor)
52W Momentum 31
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Guideline Geo AB (publ) develops, manufactures, and sells instruments and software to map and visualize the subsurface. The company offers ABEM Terrameter LS 2 and ABEM Terrameter VES and VES max, a resistivity and IP surveying system; ABEM WalkTEM 2, a survey solution for the searching, mapping and monitoring of groundwater, mineral deposits, and …

Full company description

Guideline Geo AB (publ) develops, manufactures, and sells instruments and software to map and visualize the subsurface. The company offers ABEM Terrameter LS 2 and ABEM Terrameter VES and VES max, a resistivity and IP surveying system; ABEM WalkTEM 2, a survey solution for the searching, mapping and monitoring of groundwater, mineral deposits, and environmental change; ABEM Terraloc Pro 2, a seismograph; and ABEM Terrameter Log 3000, a plug-and-play borehole logging tool. It also provides MALÅ Easy Locator Core, a ground penetrating radar solution; MALÅ GroundExplorer, a GPR solution with a range of antenna options and measuring devices; MALÅ MIRA HDR, a 3D GPR array for mapping large areas to locate buried objects and artefacts; MALÅ Easy Locator WideRange, a dual antenna choice for utility mapping; MALÅ GeoDrone, an airborne GPR solution; MALÅ ProEx offers GPR solution. In addition, the company offers MALÅ Controller App, a GPR acquisition software for data collection; MALÅ Vision, a cloud-based software for data analysis; and MALÅ MIRA Compact, a 3D GPR mapping in a compact format, as well as Aarhus Workbench and SPIA software. Further, it distributes multi-band RTK GNSS receiver and slope stability monitoring solutions, and Reutech slope stability monitoring solutions. The company was formerly known as Guideline Technology AB (publ) and changed its name to Guideline Geo AB (publ) in June 2013. Guideline Geo AB (publ) was founded in 1923 and is headquartered in Stockholm, Sweden.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Guideline Geo AB reported revenue of kr 201M in FY2025 versus kr 142M in FY2021, a compound +9.1%/yr. Reported net income was −kr 405K in FY2025.

Growth Quality 76/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
201M SEK
Latest YoY
+8.5%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+5.1%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+14.7%
Avg. growth/yr (17Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+7.4%
Revenue +9.1%/yr
FY21 kr 142M
FY22 kr 173M
FY23 kr 201M
FY24 kr 185M
FY25 kr 201M
Net income
FY21 −kr 1.4M
FY22 kr 5.5M
FY23 kr 14.8M
FY24 kr 3.3M
FY25 −kr 405K
Character of growth · EPS growth decomposed (2015-2025) +3.9 % p.a.
Revenue per share +0.9 pp

of which total revenue +6.3 pp · buybacks/dilution −5.4 pp

EBIT margin +4.6 pp
Tax rate −1.9 pp
Residual (interest, one-offs) +0.3 pp

Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).

GGEO screens 66% overvalued. Compare with GE Vernova Inc →

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Cite: Fair Value Calculator (2026). "Guideline Geo AB Fair Value". https://www.fairvalue-calculator.com/stock/GGEO

Peer Group

Specialty Industrial Machinery · 808 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 53 · Below median
Fair Value upside −66% · Bottom 25%
Return on equity (TTM) 2% · Below median
Return on assets 1% · Below median
Net margin (TTM) 2% · Below median
Operating margin (TTM) -3% · Bottom 25%
Revenue growth 0% · Below median
Debt / equity 0.02× · Lower than median

Valuation Multiples vs Specialty Industrial Machinery median · lower = cheaper

P/E (TTM) 35.6× · Pricier than median
P/B 0.77× · Cheaper than 75% of peers
P/S (TTM) 0.50× · Cheaper than 75% of peers
P/FCF 0.8× · Cheaper than 75% of peers
EV/EBITDA 13.4× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 0 · sector 23
PAST 9 · sector 28
HEALTH 99 · sector 96
DIVIDEND 0 · sector 24

VALUE 0: the price sits above our fair-value range.

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Specialty Industrial Machinery stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).

Stock Price Fair Value vs Fair Value
GE Vernova Inc 1GEV €887.60 €186.93 -79%
1SIE 1SIE €273.20 €91.93 -66%
SMNS SMNS C$31.76 C$22.68 -29%
Eaton Corporation ETN $407.28 $171.92 -58%
Atlas Copco AB ATCOA kr 195.15 kr 112.59 -42%
Sandvik AB SAND kr 384.10 kr 193.01 -50%
Doosan Enerbility Co 034020 76,400 KRW 7,938 KRW -90%
Vestas Wind Systems A/S VWS kr 178.10 kr 124.54 -30%
Zhejiang Sanhua Intelligent Controls Co 002050 ¥43.20 ¥22.68 -48%
NARI Technology Co 600406 ¥22.19 ¥18.71 -16%

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Frequently asked questions

Is Guideline Geo AB (GGEO) overvalued or undervalued?
As of Jul 19, 2026, our model estimates a fair value of kr 3.22 versus a price of kr 9.50, about −66% (overvalued).
What is the fair value of GGEO?
Our model-based fair value for Guideline Geo AB is kr 3.22 (as of Jul 19, 2026), built from audited fundamentals. The current price is kr 9.50.
What is the quality score of GGEO?
Guideline Geo AB has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Guideline Geo AB (GGEO)?
Guideline Geo AB reported trailing-twelve-month revenue of about 201M SEK (latest available figure, as of Jul 19, 2026).
What is the net profit margin of GGEO?
The net profit margin of Guideline Geo AB is about 1.6%, meaning it keeps roughly 1.6% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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