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Guideline Geo AB (publ) (GGEO) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Guideline Geo AB (publ) SEK 3.22, price SEK 8.90, upside -63.8%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Industrials · SE · ISIN SE0005562014

GG Thin data Sep 24, 2026

Guideline Geo AB (publ)

GGEO · ST

Stretched ValuationStrong overvaluation with only moderate quality.

!Fair value kr 3.22 · Strongly overvalued (−64%)
!Quality 53/100
!Mixed Growth (revenue 5y +14.7 %/yr)
!Thin margins · 1.5% net margin (TTM)
✓Low debt · generates free cash flow
!Trails peers (5/13)
!Narrow moat 24/100
!Insider activity 40/100
!Evidence only low, so the estimate is less certain
!Weak on past: 9 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

kr 17.45 kr 5.76 Fair Value kr 3.22 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range kr 5.76 – kr 17.45 · fair‑value band kr 2.71 – kr 3.74 · the kr 8.90 price screens above the kr 3.22 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Guideline Geo AB (publ) develops, manufactures, and sells instruments and software to map and visualize the subsurface.

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Guideline Geo AB (publ) develops, manufactures, and sells instruments and software to map and visualize the subsurface. The company offers ABEM Terrameter LS 2 and ABEM Terrameter VES and VES max, a resistivity and IP surveying system; ABEM WalkTEM 2, a survey solution for the searching, mapping and monitoring of groundwater, mineral deposits, and environmental change; ABEM Terraloc Pro 2, a seismograph; and ABEM Terrameter Log 3000, a plug-and-play borehole logging tool. It also provides MALÅ Easy Locator Core, a ground penetrating radar solution; MALÅ GroundExplorer, a GPR solution with a range of antenna options and measuring devices; MALÅ MIRA HDR, a 3D GPR array for mapping large areas to locate buried objects and artefacts; MALÅ Easy Locator WideRange, a dual antenna choice for utility mapping; MALÅ GeoDrone, an airborne GPR solution; MALÅ ProEx offers GPR solution. In addition, the company offers MALÅ Controller App, a GPR acquisition software for data collection; MALÅ Vision, a cloud-based software for data analysis; and MALÅ MIRA Compact, a 3D GPR mapping in a compact format, as well as Aarhus Workbench and SPIA software. Further, it distributes multi-band RTK GNSS receiver and slope stability monitoring solutions, and Reutech slope stability monitoring solutions. The company was formerly known as Guideline Technology AB (publ) and changed its name to Guideline Geo AB (publ) in June 2013. Guideline Geo AB (publ) was founded in 1923 and is headquartered in Stockholm, Sweden.

Stock analysis

Guideline Geo AB (publ) (GGEO) currently trades at kr 8.90, while our model-based Fair Value estimate is kr 3.22, implying the stock looks roughly 176.4% overvalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of kr 12.73 per share, and 7 of the 14 models we run sit above the kr 8.90 price.

Bear case: the Earnings-Based group reads lowest at kr 2.01, and 7 of the 14 models stay below the price. Evidence for this calculation is low.

Scenario range: kr 2.71 (bear) to kr 3.74 (bull), the price of kr 8.90 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 53/100 (solid quality), in the Industrials sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Guideline Geo AB (publ) reported revenue of 201M SEK in FY2025 versus 142M SEK in FY2021, a compound +9.1%/yr. Reported net income was −405K SEK in FY2025.

Key figures

Market cap 105M SEK (≈ $10.6M) · P/E ratio 33.0 · P/S ratio 0.50 · EPS (TTM) kr 0.2700 · Net margin −0.2% · Return on equity 2.3% · Return on assets (EBIT) 3.6% · Operating margin −2.8%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 44 out of 100 (low confidence).

What moves the price

The share trades about 15% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Industrials peers we cover trades at −50% fair-value upside, at −64%, GGEO screens richer than that median.

Fair Value models

Bear kr 2.71 Fair Value kr 3.22 Bull kr 3.74
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 0.1982 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF kr 16.56 kr 25.34 kr 38.61 80
Growth DCF kr 16.68 kr 24.25 kr 34.89 78
Owner Earnings kr 5.67 kr 8.15 kr 11.90 76
All 14 models by family
DCF Models
FCF DCF kr 16.56 kr 25.34 kr 38.61 80
Owner Earnings kr 5.67 kr 8.15 kr 11.90 76
5Y Revenue Exit kr 7.45 kr 8.79 kr 10.21 74
5Y EBITDA Exit kr 16.67 kr 26.45 kr 38.00 75
10Y Revenue Exit kr 10.64 kr 12.73 kr 15.12 68
10Y EBITDA Exit kr 16.47 kr 24.87 kr 36.31 68
Earnings-Based
EPV kr 1.93 kr 2.01 kr 2.09 74
Multiples
EV/EBIT kr 2.92 kr 3.43 kr 3.94 66
EV/EBITDA kr 18.53 kr 24.24 kr 29.96 67
EV/Revenue kr 2.48 kr 2.95 kr 3.42 54
Asset-Based
NCAV (Graham) kr 6.22 kr 8.33 kr 12.44 54
Growth DCF
Growth DCF kr 16.68 kr 24.25 kr 34.89 78
Rev-Margin DCF kr 7.45 kr 9.05 kr 11.06 74
Economic Profit
ROIC Compounder kr 1.93 kr 2.01 kr 2.09 72

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Quality Score breakdown

Overall quality 53/100

Of which business quality 53 · Market factors (momentum, volatility) 44

Profitability 30
Margins and returns on capital today
Quality Growth 41
Are margins and returns improving?
Cashflow 25
Earnings quality: real cash, not paper profit
Fin. Strength 69
Balance sheet, leverage, solvency risk
Investment 77
Disciplined investing over empire-building
Low Volatility 65
Calm price path (market factor)
Momentum 37
Price trend over the last 3–12 months (market factor)
52W Momentum 32
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 76/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+8.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.7%
Start year 2020 (pandemic). Over 10 years: +5.2% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.4%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
30.8% (2020) → 0.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−22.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −24.2% a year for the price.

GGEO screens 176% overvalued. Compare with GE Vernova Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Industrial Machinery · 828 stocks

Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score 53 · Below median
Fair Value upside −64% · Bottom 25%
Profitability
Return on equity (TTM) 2% · Below median
Return on assets 1% · Below median
Net margin (TTM) 2% · Below median
Operating margin (TTM) −3% · Bottom 25%
Growth and dividend
Revenue growth 0% · Below median
Balance sheet
Debt / equity 0.02× · Below median

Valuation Multiplesvs Specialty Industrial Machinery median · lower = cheaper

P/E (TTM) 33.0× · Pricier than median
P/B 0.77× · Cheapest 25%
P/S (TTM) 0.50× · Cheapest 25%
P/FCF 0.8× · Cheapest 25%
EV/EBITDA 13.4× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 0
FUTURE (revenue growth)0 · sector 22
PAST (return on equity)9 · sector 28
HEALTH (low debt)99 · sector 96
DIVIDEND (yield)0 · sector 25

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Industrial Machinery stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
GE Vernova Inc GEV $950.28 $194.25 −80%
SIE SIE €274.80 €150.21 −45%
Eaton Corporation ETN $442.49 $172.75 −61%
Parker-Hannifin Corporation PH $971.21 $418.76 −57%
Cummins Inc CMI $524.65 $359.38 −32%
Illinois Tool Works Inc ITW $273.42 $151.39 −45%
Emerson Electric Co EMR $154.59 $62.15 −60%
AMETEK, Inc AME $245.41 $125.80 −49%
Rockwell Automation, Inc ROK $432.89 $138.24 −68%
Sandvik AB SAND kr 383.50 kr 193.39 −50%

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kr 3.22 −176%Fair Value
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Cite: Fair Value Calculator (2026). "Guideline Geo AB (publ) Fair Value". https://www.fairvalue-calculator.com/stock/GGEO

Frequently asked questions

Is Guideline Geo AB (publ) (GGEO) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 3.22 versus a price of kr 8.90, about −64% upside (overvalued).
What is the fair value of GGEO?
Our model-based fair value for Guideline Geo AB (publ) is kr 3.22 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 8.90.
What is the quality score of GGEO?
Guideline Geo AB (publ) has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Guideline Geo AB (publ) (GGEO)?
Our model-based price target is the fair value of kr 3.22 (as of Sep 24, 2026) from 14 valuation models. Cautious scenario kr 2.71, optimistic scenario kr 3.74. It is a calculation from audited fundamentals, not an analyst target.
What is the Guideline Geo AB (publ) stock forecast for 2026?
Our models put fair value at kr 3.22, about −64% upside versus a price of kr 8.90 (overvalued). Cautious scenario kr 2.71, optimistic scenario kr 3.74. The calculation is refreshed regularly with new filings.
What is the revenue of Guideline Geo AB (publ) (GGEO)?
Guideline Geo AB (publ) reported trailing-twelve-month revenue of about 208M SEK (latest available figure, as of Sep 24, 2026).
What growth is priced into Guideline Geo AB (publ) (GGEO)?
For today's price to be fair in a discounted-cash-flow model, Guideline Geo AB (publ) would have to grow free cash flow by -22.7 % per year for five years (discount rate 8.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +14.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of GGEO use?
Our models discount Guideline Geo AB (publ) at 8.3 %: a base by market capitalisation (nano), damped by beta 0.18, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Guideline Geo AB (publ) that is -22.7 % per year a year over ten years, using the same discount rate (8.3 %) and the same formula as our fair value.
How much growth has Guideline Geo AB (publ) (GGEO) delivered so far?
Over the past 5 years revenue at Guideline Geo AB (publ) grew +14.7 % a year. The price currently implies -22.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Guideline Geo AB (publ) (GGEO) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into Guideline Geo AB (publ) (-22.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Guideline Geo AB (publ) (GGEO)?
The free-cash-flow yield on the price is 20.91 %: that much free cash flow Guideline Geo AB (publ) produces per unit of market value. When it exceeds the discount rate of our models (8.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Guideline Geo AB (publ) (GGEO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Guideline Geo AB (publ) it is kr 3.22 per share (as of Sep 24, 2026), against a price of kr 8.90. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Guideline Geo AB (publ) stock overvalued or undervalued in 2026?
As of Sep 24, 2026, GGEO trades above its calculated fair value: price kr 8.90, fair value kr 3.22, a gap of about −64% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GGEO?
No. The price is what the market pays today (kr 8.90); the fair value is what the company's own numbers justify (kr 3.22). For Guideline Geo AB (publ) the two are kr 5.68 per share apart. That gap is exactly why we show both numbers side by side.
How much is Guideline Geo AB (publ) worth?
The market values Guideline Geo AB (publ) at about 105M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 8.90; our models calculate a fair value of kr 3.22 per share.
What do the bullish and bearish scenarios say about GGEO?
Our models span a range for Guideline Geo AB (publ): cautious scenario kr 2.71, base kr 3.22, optimistic kr 3.74 per share (as of Sep 24, 2026, price kr 8.90). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of GGEO?
Guideline Geo AB (publ) trades at a price-to-earnings ratio of 33.0 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 3.22 is built from several models across several years. Other multiples: P/B 0.8, P/S 0.5, EV/EBITDA 13.4.
How solid is the balance sheet of Guideline Geo AB (publ) (GGEO)?
Balance-sheet figures for Guideline Geo AB (publ) (as of Sep 24, 2026): return on equity 2.3%, debt of 0.02 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is GGEO from its 52-week high?
Guideline Geo AB (publ) trades at kr 8.90, about 15% below its 52-week high of kr 10.50 and 9% above the low of kr 8.16 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of kr 3.22 is for.
Which stocks are comparable to Guideline Geo AB (publ)?
From the same area (Industrials) we also value GE Vernova Inc, SIE, Eaton Corporation, Parker-Hannifin Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Guideline Geo AB (publ) stock attractive at the current price?
The data as of Sep 24, 2026: price kr 8.90, calculated fair value kr 3.22 (−64%), Quality Score 53/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GGEO calculated?
We run Guideline Geo AB (publ) through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 3.22, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Guideline Geo AB (publ) itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Guideline Geo AB (publ) (GGEO)?
The closing price on Sep 23, 2026 was kr 8.90. Our model-based fair value is kr 3.22, about −64% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Guideline Geo AB (publ) right now?
The price sits above even our optimistic bull case (kr 3.74). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Guideline Geo AB (publ) (GGEO) come from?
Earnings per share at Guideline Geo AB (publ) grew +3.9 % a year from 2015 to 2025. Broken into its drivers: revenue per share +0.9 %, EBIT margin +4.6 %, tax rate −1.9 %, residual (interest, one-offs) +0.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Guideline Geo AB (publ)

How large is the market capitalisation of Guideline Geo AB (publ) (GGEO)?
The market capitalisation of Guideline Geo AB (publ) is 105M SEK (≈ $10.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Guideline Geo AB (publ) (GGEO)?
The price-to-sales ratio of Guideline Geo AB (publ) is 0.50 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Guideline Geo AB (publ) (GGEO)?
Earnings per share at Guideline Geo AB (publ) are kr 0.2700 (price ÷ EPS = P/E 33.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Guideline Geo AB (publ) (GGEO)?
The net margin of Guideline Geo AB (publ) is −0.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Guideline Geo AB (publ) (GGEO)?
The return on equity (ROE) of Guideline Geo AB (publ) is 2.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Guideline Geo AB (publ) (GGEO)?
On an EBIT basis the return on assets of Guideline Geo AB (publ) is 3.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Guideline Geo AB (publ) (GGEO)?
The operating margin of Guideline Geo AB (publ) is −2.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast are earnings growing at Guideline Geo AB (publ) (GGEO)?
Earnings per share at Guideline Geo AB (publ) are growing −32.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Guideline Geo AB (publ) (GGEO) hold?
Guideline Geo AB (publ) holds more cash than debt, 12.8M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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