Gullberg & Jansson AB (GJAB) fair value: what the stock is really worth
We calculate from audited financials what Gullberg & Jansson AB is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
Watch Gullberg & Jansson AB for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for free
Gullberg & Jansson AB (publ) develops, produces, and markets products for use in the green space, swimming pool, and relaxation and wellness industries in the Nordic markets. The company provides pool heat pump, cover, roof, stairs, liners, robots, fiber glass, and thermal.
Show more
Gullberg & Jansson AB (publ) develops, produces, and markets products for use in the green space, swimming pool, and relaxation and wellness industries in the Nordic markets. The company provides pool heat pump, cover, roof, stairs, liners, robots, fiber glass, and thermal. It also provides water purification, pool and spa chemistry, and pool package services. In addition, it offers pool snacks. The company sells its products to retailers and end consumers. Gullberg & Jansson AB (publ) was founded in 2002 and is headquartered in Helsingborg, Sweden.
Stock analysis
Gullberg & Jansson AB (GJAB) currently trades at kr 16.00, while our model-based Fair Value estimate is kr 31.50, implying the stock looks roughly 49.2% undervalued today.
Show more
Valuation
Bull case: the Growth DCF group reads highest at a median of kr 27.91 per share, and 7 of the 12 models we run sit above the kr 16.00 price.
Bear case: the Multiples group reads lowest at kr 5.79, and 5 of the 12 models stay below the price. Evidence for this calculation is medium.
Scenario range: kr 24.52 (bear) to kr 38.94 (bull), the price of kr 16.00 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Gullberg & Jansson AB reported revenue of 271M SEK in FY2025 versus 382M SEK in FY2022, a compound −10.8%/yr. Reported net income was −7.3M SEK in FY2025.
Key figures
Market cap 140M SEK (≈ $14.3M) · P/S ratio 0.43 · EPS (TTM) kr −1.09 · Dividend yield 13.7% · Net margin −2.7% · Return on equity −8.7% · Return on assets (EBIT) −0.5% · Operating margin −19.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades near its 52-week high and 49% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 97%, GJAB screens cheaper than that median.
Fair Value models
Bear kr 24.52Fair Value kr 31.50Bull kr 38.94
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.29/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+10.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.8%
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
11.9% (2022) → −1.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−18.6%
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 192 stocks
Beats the industry median on 5/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score62 · Above median
Fair Value upside−80% · Bottom 25%
Profitability
Return on assets−2% · Bottom 25%
Net margin (TTM)−4% · Below median
Operating margin (TTM)−19% · Bottom 25%
Growth and dividend
Revenue growth−21% · Bottom 25%
Dividend yield (TTM)13.7% · Top 25%
Balance sheet
Debt / equity0.14× · Above median
Valuation Multiplesvs Leisure median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Gullberg & Jansson AB Fair Value". https://www.fairvalue-calculator.com/stock/GJAB
Frequently asked questions
Is Gullberg & Jansson AB (GJAB) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of kr 31.50 versus a price of kr 16.00, about +97% upside (undervalued).
What is the fair value of GJAB?
Our model-based fair value for Gullberg & Jansson AB is kr 31.50 (as of Sep 13, 2026), built from audited fundamentals. The current price: kr 16.00.
What is the quality score of GJAB?
Gullberg & Jansson AB has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Gullberg & Jansson AB (GJAB)?
Our model-based price target is the fair value of kr 31.50 (as of Sep 13, 2026) from 12 valuation models. Cautious scenario kr 24.52, optimistic scenario kr 38.94. It is a calculation from audited fundamentals, not an analyst target.
What is the Gullberg & Jansson AB stock forecast for 2026?
Our models put fair value at kr 31.50, about +97% upside versus a price of kr 16.00 (undervalued). Cautious scenario kr 24.52, optimistic scenario kr 38.94. The calculation is refreshed regularly with new filings.
What is the revenue of Gullberg & Jansson AB (GJAB)?
Gullberg & Jansson AB reported trailing-twelve-month revenue of about 261M SEK (latest available figure, as of Sep 13, 2026).
Does Gullberg & Jansson AB pay a dividend?
Gullberg & Jansson AB currently shows a dividend yield of about 13.67% relative to its recent price (as of Sep 13, 2026).
What growth is priced into Gullberg & Jansson AB (GJAB)?
For today's price to be fair in a discounted-cash-flow model, Gullberg & Jansson AB would have to grow free cash flow by -18.6 % per year for five years (discount rate 8.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 3 years revenue grew -10.8 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of GJAB use?
Our models discount Gullberg & Jansson AB at 8.3 %: a base by market capitalisation (nano), damped by beta 0.48, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Gullberg & Jansson AB that is -18.6 % per year a year over ten years, using the same discount rate (8.3 %) and the same formula as our fair value.
How much growth has Gullberg & Jansson AB (GJAB) delivered so far?
Over the past 3 years revenue at Gullberg & Jansson AB grew -10.8 % a year. The price currently implies -18.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Gullberg & Jansson AB (GJAB) growing?
The median revenue growth in the sector is +3.4 % a year. That is the yardstick for the growth priced into Gullberg & Jansson AB (-18.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Gullberg & Jansson AB (GJAB)?
The free-cash-flow yield on the price is 17.26 %: that much free cash flow Gullberg & Jansson AB produces per unit of market value. When it exceeds the discount rate of our models (8.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Gullberg & Jansson AB (GJAB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Gullberg & Jansson AB it is kr 31.50 per share (as of Sep 13, 2026), against a price of kr 16.00. It is the blended result of 12 valuation models (cash flow, earnings, asset, dividend).
Is Gullberg & Jansson AB stock overvalued or undervalued in 2026?
As of Sep 13, 2026, GJAB trades below its calculated fair value: price kr 16.00, fair value kr 31.50, a gap of about +97% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GJAB?
No. The price is what the market pays today (kr 16.00); the fair value is what the company's own numbers justify (kr 31.50). For Gullberg & Jansson AB the two are kr 15.50 per share apart. That gap is exactly why we show both numbers side by side.
How much is Gullberg & Jansson AB worth?
The market values Gullberg & Jansson AB at about 140M SEK (market capitalisation, as of Sep 13, 2026). Per share that is kr 16.00; our models calculate a fair value of kr 31.50 per share.
What do the bullish and bearish scenarios say about GJAB?
Our models span a range for Gullberg & Jansson AB: cautious scenario kr 24.52, base kr 31.50, optimistic kr 38.94 per share (as of Sep 13, 2026, price kr 16.00). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Gullberg & Jansson AB (GJAB)?
Balance-sheet figures for Gullberg & Jansson AB (as of Sep 13, 2026): return on equity −8.7%, debt of 0.14 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is GJAB from its 52-week high?
Gullberg & Jansson AB trades at kr 16.00, about 0% below its 52-week high of kr 15.95 and 49% above the low of kr 10.75 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of kr 31.50 is for.
Which stocks are comparable to Gullberg & Jansson AB?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Gullberg & Jansson AB stock attractive at the current price?
The data as of Sep 13, 2026: price kr 16.00, calculated fair value kr 31.50 (+97%), Quality Score 62/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GJAB calculated?
We run Gullberg & Jansson AB through 12 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 31.50, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6 % above its aggregate fair value. Gullberg & Jansson AB currently trades 97 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Gullberg & Jansson AB (GJAB)?
The closing price on Sep 15, 2026 was kr 16.00. Our model-based fair value is kr 31.50, about +97% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Gullberg & Jansson AB right now?
The price is below even our cautious bear case (kr 24.52). The market is more pessimistic than our downside scenario. Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Gullberg & Jansson AB
How large is the market capitalisation of Gullberg & Jansson AB (GJAB)?
The market capitalisation of Gullberg & Jansson AB is 140M SEK (≈ $14.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Gullberg & Jansson AB (GJAB)?
The price-to-sales ratio of Gullberg & Jansson AB is 0.43 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Gullberg & Jansson AB (GJAB)?
Earnings per share at Gullberg & Jansson AB are kr −1.09. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Gullberg & Jansson AB (GJAB)?
The dividend yield of Gullberg & Jansson AB is 13.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Gullberg & Jansson AB (GJAB)?
The net margin of Gullberg & Jansson AB is −2.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Gullberg & Jansson AB (GJAB)?
The return on equity (ROE) of Gullberg & Jansson AB is −8.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Gullberg & Jansson AB (GJAB)?
On an EBIT basis the return on assets of Gullberg & Jansson AB is −0.5% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Gullberg & Jansson AB (GJAB)?
The operating margin of Gullberg & Jansson AB is −19.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Gullberg & Jansson AB (GJAB)?
Revenue at Gullberg & Jansson AB is growing −20.5% versus a year earlier (3y avg −10.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Gullberg & Jansson AB (GJAB) carry?
The net debt of Gullberg & Jansson AB is 2.0M SEK (fiscal year 2024, ≈ 0.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Gullberg & Jansson AB in the live analysis
One click puts Gullberg & Jansson AB on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
