Gullberg & Jansson AB (GJAB) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 114M SEK
Fair value as of: Aug 2, 2026
From 12 valuation models · updated today
Share price −1.5% over the past month.
A solid business, but the price sits 75% above our fair value.
What matters now
- The price sits above even our optimistic bull case (kr 4.02). The favourable scenario is already priced in.
- Solid but not exceptional quality (54/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (kr 2.17 to kr 4.02) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 2, 2026.
How to read this chart
60‑month range kr 11.15 – kr 97.76 · fair‑value band kr 2.17 – kr 4.02 · the kr 13.00 price screens above the kr 3.21 fair value. Dashed = 300-day average. As of Aug 2, 2026.
Analysis
Gullberg & Jansson AB (GJAB) currently trades at kr 13.00, while our model-based Fair Value estimate is kr 3.21, implying the stock looks roughly 75.3% overvalued today. We read business quality at 54/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Gullberg & Jansson AB generated revenue of 261M SEK at a net margin of -3.7%. Revenue declined 20.5% year over year. It earns a return on equity of -8.7%. Net debt stands at 2.0M SEK. Fundamentals as of Aug 2, 2026
Our scenario range runs from kr 2.17 (bear case) to kr 4.02 (bull case); at kr 13.00, the current price sits above that range. The share trades about 18% below its 52-week high and 21% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at -75%, GJAB screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 12 models by family
Widest divergence: Growth DCF (kr 10.02) versus Multiples (kr 2.42). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 2, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 42
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Gullberg & Jansson AB (publ) develops, produces, and markets products for use in the green space, swimming pool, and relaxation and wellness industries in the Nordic markets. The company provides pool heat pump, cover, roof, stairs, liners, robots, fiber glass, and thermal.
Full company description
Gullberg & Jansson AB (publ) develops, produces, and markets products for use in the green space, swimming pool, and relaxation and wellness industries in the Nordic markets. The company provides pool heat pump, cover, roof, stairs, liners, robots, fiber glass, and thermal. It also provides water purification, pool and spa chemistry, and pool package services. In addition, it offers pool snacks. The company sells its products to retailers and end consumers. Gullberg & Jansson AB (publ) was founded in 2002 and is headquartered in Helsingborg, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2025 · reported fiscal years
Gullberg & Jansson AB reported revenue of kr 271M in FY2025 versus kr 382M in FY2022, a compound −10.8%/yr. Reported net income was −kr 7.3M in FY2025.
GJAB sits 75% above fair value. Compare with ANTA Sports Products Limited →
Peer Group
Leisure · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Aug 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$153.40 | HK$237.11 | +55% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
| Smartfit Escola de Ginástica e Dança S.A SMFT3 | R$20.97 | R$22.90 | +9% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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