Holley Inc (HLLY) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Holley Inc $1.17, price $2.48, upside -52.8%, quality 49 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $1.77 – $14.52 · fair‑value band $1.17 – $3.09 · the $2.48 price screens above the $1.17 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Holley Inc. designs, manufactures, and distributes automotive aftermarket products to car and truck enthusiasts in the United States, Canada, and Europe.
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Holley Inc. designs, manufactures, and distributes automotive aftermarket products to car and truck enthusiasts in the United States, Canada, and Europe. Its performance automotive products include carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, distributors, ignition components, engine tuners, and automotive performance plumbing products; and exhaust products, as well as shifters, converters, transmission kits, transmissions, tuners, and automotive software. The company sells its products under the Holley EFI, Holley, MSD, Simpson, EDGE, Accel, Flowmaster, Cataclean, and other brands through DTC, E-tailer, warehouse distributor, traditional retailer, automotive platforms, and jobber/installer channels. The company was founded in 1903 and is headquartered in Nashville, Tennessee.
Stock analysis
Holley Inc (HLLY) currently trades at $2.48, while our model-based Fair Value estimate is $1.17, implying the stock looks roughly 112.0% overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $3.00 per share, and 10 of the 24 models we run sit above the $2.48 price.
Bear case: the Earnings-Based group reads lowest at $0.8900, and 14 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: $1.17 (bear) to $3.09 (bull), the price of $2.48 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Holley Inc reported revenue of $614M in FY2025 versus $693M in FY2021, a compound −3.0%/yr. Reported net income was $19.2M in FY2025.
Key figures
Market cap $298M · P/E ratio 12.4 · P/S ratio 0.39 · EPS (TTM) $0.2000 · Net margin 3.1% · Return on equity 5.4% · Return on assets (EBIT) 5.4% · Operating margin 12.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −19% fair-value upside, at −53%, HLLY screens richer than that median.
Fair Value models
Bear $1.17Fair Value $1.17Bull $3.09
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.1463 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.0%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.8%
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−8.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−8.2%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.17% → 14%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+41.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +37.7% a year for the price and +1.2% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto Parts · 692 stocks
Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside−53% · Bottom 25%
Profitability
Return on equity (TTM)5% · Below median
Return on assets5% · Above median
Net margin (TTM)4% · Below median
Operating margin (TTM)12% · Top 25%
Growth and dividend
Revenue growth−4% · Below median
Balance sheet
Debt / equity1.15× · Highest 25%
Valuation Multiplesvs Auto Parts median · lower = cheaper
P/E (TTM)12.4× · Cheapest 25%
P/B0.66× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM)0.49× · Cheaper than median
P/FCF21.8× · Priciest 25%
EV/EBITDA7.2× · Cheaper than median
PEG0.24× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 24
FUTURE (revenue growth)0· sector 21
PAST (return on equity)21· sector 28
HEALTH (low debt)43· sector 95
DIVIDEND (yield)0· sector 38
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Holley Inc Fair Value". https://www.fairvalue-calculator.com/stock/HLLY
Frequently asked questions
Is Holley Inc (HLLY) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $1.17 versus a price of $2.48, about −53% upside (overvalued).
What is the fair value of HLLY?
Our model-based fair value for Holley Inc is $1.17 (as of Sep 23, 2026), built from audited fundamentals. The current price: $2.48.
What is the quality score of HLLY?
Holley Inc has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Holley Inc (HLLY)?
Our model-based price target is the fair value of $1.17 (as of Sep 23, 2026) from 24 valuation models. Cautious scenario $1.17, optimistic scenario $3.09. It is a calculation from audited fundamentals, not an analyst target.
What is the Holley Inc stock forecast for 2026?
Our models put fair value at $1.17, about −53% upside versus a price of $2.48 (overvalued). Cautious scenario $1.17, optimistic scenario $3.09. The calculation is refreshed regularly with new filings.
What is the revenue of Holley Inc (HLLY)?
Holley Inc reported trailing-twelve-month revenue of about $608M (latest available figure, as of Sep 23, 2026).
What growth is priced into Holley Inc (HLLY)?
For today's price to be fair in a discounted-cash-flow model, Holley Inc would have to grow free cash flow by +41.0 % per year for five years (discount rate 13.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.0 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of HLLY use?
Our models discount Holley Inc at 13.8 %: a base by market capitalisation (micro), damped by beta 1.33, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Holley Inc that is +41.0 % per year a year over ten years, using the same discount rate (13.8 %) and the same formula as our fair value.
How much growth has Holley Inc (HLLY) delivered so far?
Over the past 5 years revenue at Holley Inc grew +4.0 % a year. The price currently implies +41.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Holley Inc (HLLY) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Holley Inc (+41.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Holley Inc (HLLY)?
The free-cash-flow yield on the price is 4.59 %: that much free cash flow Holley Inc produces per unit of market value. When it exceeds the discount rate of our models (13.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Holley Inc (HLLY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Holley Inc it is $1.17 per share (as of Sep 23, 2026), against a price of $2.48. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Holley Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, HLLY trades above its calculated fair value: price $2.48, fair value $1.17, a gap of about −53% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HLLY?
No. The price is what the market pays today ($2.48); the fair value is what the company's own numbers justify ($1.17). For Holley Inc the two are $1.31 per share apart. That gap is exactly why we show both numbers side by side.
How much is Holley Inc worth?
The market values Holley Inc at about $298M (market capitalisation, as of Sep 23, 2026). Per share that is $2.48; our models calculate a fair value of $1.17 per share.
What do the bullish and bearish scenarios say about HLLY?
Our models span a range for Holley Inc: cautious scenario $1.17, base $1.17, optimistic $3.09 per share (as of Sep 23, 2026, price $2.48). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of HLLY?
Holley Inc trades at a price-to-earnings ratio of 12.4 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $1.17 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 13.8 (reported for FY2025: 15.5). Other multiples: PEG 0.2, P/B 0.7, P/S 0.5, EV/EBITDA 7.2.
What is the PEG ratio of HLLY?
The PEG ratio of Holley Inc is 0.24 (P/E divided by earnings growth, as of Sep 23, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Holley Inc (HLLY)?
Balance-sheet figures for Holley Inc (as of Sep 23, 2026): return on equity 5.4%, debt of 1.15 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is HLLY from its 52-week high?
Holley Inc trades at $2.48, about 44% below its 52-week high of $4.39 and 5% above the low of $2.36 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $1.17 is for.
Which stocks are comparable to Holley Inc?
From the same area (Consumer Cyclical) we also value O'Reilly Automotive, Inc, AutoZone, Inc, Hyundai Mobis Co, Fuyao Glass Industry Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Holley Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $2.48, calculated fair value $1.17 (−53%), Quality Score 49/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HLLY calculated?
We run Holley Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.17, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Holley Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Holley Inc (HLLY)?
The closing price on Sep 23, 2026 was $2.48. Our model-based fair value is $1.17, about −53% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Holley Inc right now?
The model range is unusually wide ($1.17 to $3.09). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (49/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Holley Inc
How large is the market capitalisation of Holley Inc (HLLY)?
The market capitalisation of Holley Inc is $298M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Holley Inc (HLLY)?
The price-to-sales ratio of Holley Inc is 0.39 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Holley Inc (HLLY)?
Earnings per share at Holley Inc are $0.2000 (price ÷ EPS = P/E 12.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Holley Inc (HLLY)?
The net margin of Holley Inc is 3.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Holley Inc (HLLY)?
The return on equity (ROE) of Holley Inc is 5.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Holley Inc (HLLY)?
On an EBIT basis the return on assets of Holley Inc is 5.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Holley Inc (HLLY)?
The operating margin of Holley Inc is 12.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Holley Inc (HLLY)?
Revenue at Holley Inc is growing −3.7% versus a year earlier (3y avg −3.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Holley Inc (HLLY)?
Earnings per share at Holley Inc are growing +200% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Holley Inc (HLLY) carry?
The net debt of Holley Inc is $491M (fiscal year 2025, ≈ 35.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Sep 23, 2026