Ibotta, Inc (IBTA) Fair Value & Analysis

Technology · US · Market cap $715M

Below-average quality, and screening another 91% overvalued on our models.

What matters now

• The price sits above even our optimistic bull case ($4.14). The favourable scenario is already priced in.
• Solid but not exceptional quality (46/100) and above fair value, neither a clear bargain nor a standout compounder.

Price vs Fair Value (2 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.

How to read this chart

28‑month range $19.25 – $109.90 · fair‑value band $2.48 – $4.14 · the $38.42 price screens above the $3.31 fair value. Dashed = 300-day average. As of Jul 16, 2026.

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Analysis

Ibotta, Inc (IBTA) currently trades at $38.42, while our model-based Fair Value estimate is $3.31, implying the stock looks roughly 91.4% overvalued today. The Quality Score stands at 46/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Ibotta, Inc generated revenue of $340M at a net margin of -2.2%. Revenue declined 2.5% year over year. It earns a return on equity of -2.3%. The balance sheet holds a net cash position of $161M. Fundamentals as of Jul 16, 2026

Our scenario range runs from $2.48 (bear case) to $4.14 (bull case); at $38.42, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 7% below its 52-week high and 101% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at -91%, IBTA screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: DCF Models ($30.60) versus Earnings-Based ($2.83). Highest evidence: Growth DCF (80).

Key figures & financial health

Quality Score breakdown

About the company

Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform.

Full company description

Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform. It offers promotional services through the IPN, including direct-to-consumer mobile, web, and browser extension properties, as well as third-party publisher properties. The company also provides display ads, tiles, sponsored offers, newsletters, and feature placements. In addition, it offers LiveLift, a set of capabilities designed for brands to drive sales. The company serves consumer packaged goods brands. The company was formerly known as Zing Enterprises, Inc. and changed its name to Ibotta, Inc. in 2012. Ibotta, Inc. was incorporated in 2011 and is headquartered in Denver, Colorado.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2025 · reported fiscal years

Ibotta, Inc reported revenue of $342M in FY2025 versus $211M in FY2022, a compound +17.6%/yr. Reported net income was $3.6M in FY2025.

IBTA screens 91% overvalued. Compare with SAP SE →

Peer Group

Software - Application · 709 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Software - Application median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0: the price sits above our fair-value range.

Insider activity: 46/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.