illumin Holdings (ILLMF) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of illumin Holdings $0.53, price $0.46, upside +15.2%, quality 49 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $0.3560 – $9.99 · fair‑value band $0.3500 – $0.6700 · the $0.4600 price screens below the $0.5300 fair value. Dashed = 300-day average. As of Sep 24, 2026.
illumin Holdings Inc., a technology company, provides digital media solutions in Canada, the United States, Europe, Latin America, and internationally. The company offers a programmatic marketing platform that enables advertisers to connect with their audiences across video, mobile, out-of-home, social, CTV and online display advertising campaigns.
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illumin Holdings Inc., a technology company, provides digital media solutions in Canada, the United States, Europe, Latin America, and internationally. The company offers a programmatic marketing platform that enables advertisers to connect with their audiences across video, mobile, out-of-home, social, CTV and online display advertising campaigns. Its platform also allows advertisers to manage their purchasing of online display advertising in real-time using programmatic ad buying. In addition, the company offers illumin platform, an advertising automation technology that provides planning, media buying, and omnichannel intelligence, as well as allows advertisers to map their consumer journey playbooks across screens and execute in real-time using programmatic technology. It serves Fortune 500 enterprises and small to mid-sized businesses. The company was formerly known as AcuityAds Holdings Inc. and changed its name to illumin Holdings Inc. in June 2023. illumin Holdings Inc. was founded in 2009 and is headquartered in Toronto, Canada.
Stock analysis
illumin Holdings (ILLMF) currently trades at $0.4600, while our model-based Fair Value estimate is $0.5300, implying the stock looks roughly 13.2% undervalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: $0.3500 (bear) to $0.6700 (bull), the price of $0.4600 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Communication Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
illumin Holdings reported revenue of C$144M in FY2025 versus C$122M in FY2021, a compound +4.2%/yr. Reported net income was −C$14.7M in FY2025.
Key figures
Market cap $26.6M · P/S ratio 0.18 · EPS (TTM) $−0.2100 · Net margin −10.2% · Return on equity −22.8% · Return on assets (EBIT) −5.0% · Operating margin −12.0% · Revenue (TTM) C$150M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).
What moves the price
The share trades about 54% below its 52-week high and 29% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at 15%, ILLMF screens richer than that median.
Fair Value models
Bear $0.3500Fair Value $0.5300Bull $0.6700
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.26/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+2.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.5%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.2%
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
6.7% (2020) → −10.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 190 stocks
Beats the industry median on 5/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside+33.8% · Above median
Profitability
Return on assets−9.9% · Bottom 25%
Net margin (TTM)−10.7% · Bottom 25%
Operating margin (TTM)−12.0% · Bottom 25%
Growth and dividend
Revenue growth20.4% · Top 25%
Balance sheet
Debt / equity0.00× · Lowest 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
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Cite: Fair Value Calculator (2026). "illumin Holdings Fair Value". https://www.fairvalue-calculator.com/stock/ILLMF
Frequently asked questions
Is illumin Holdings (ILLMF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $0.5300 versus a price of $0.4600, about +15% upside (undervalued).
What is the fair value of ILLMF?
Our model-based fair value for illumin Holdings is $0.5300 (as of Sep 24, 2026), built from audited fundamentals. The current price: $0.4600.
What is the quality score of ILLMF?
illumin Holdings has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for illumin Holdings (ILLMF)?
Our model-based price target is the fair value of $0.5300 (as of Sep 24, 2026) from 1 valuation models. Cautious scenario $0.3500, optimistic scenario $0.6700. It is a calculation from audited fundamentals, not an analyst target.
What is the illumin Holdings stock forecast for 2026?
Our models put fair value at $0.5300, about +15% upside versus a price of $0.4600 (undervalued). Cautious scenario $0.3500, optimistic scenario $0.6700. The calculation is refreshed regularly with new filings.
What is the revenue of illumin Holdings (ILLMF)?
illumin Holdings reported trailing-twelve-month revenue of about C$150M (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of illumin Holdings (ILLMF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For illumin Holdings it is $0.5300 per share (as of Sep 24, 2026), against a price of $0.4600. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is illumin Holdings stock overvalued or undervalued in 2026?
As of Sep 24, 2026, ILLMF trades below its calculated fair value: price $0.4600, fair value $0.5300, a gap of about +15% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ILLMF?
No. The price is what the market pays today ($0.4600); the fair value is what the company's own numbers justify ($0.5300). For illumin Holdings the two are $0.0700 per share apart. That gap is exactly why we show both numbers side by side.
How much is illumin Holdings worth?
The market values illumin Holdings at about $26.6M (market capitalisation, as of Sep 24, 2026). Per share that is $0.4600; our models calculate a fair value of $0.5300 per share.
What do the bullish and bearish scenarios say about ILLMF?
Our models span a range for illumin Holdings: cautious scenario $0.3500, base $0.5300, optimistic $0.6700 per share (as of Sep 24, 2026, price $0.4600). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of illumin Holdings (ILLMF)?
Balance-sheet figures for illumin Holdings (as of Sep 24, 2026): return on equity −22.8%, debt of 0.00 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is ILLMF from its 52-week high?
illumin Holdings trades at $0.4600, about 54% below its 52-week high of $1.00 and 29% above the low of $0.3560 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $0.5300 is for.
Which stocks are comparable to illumin Holdings?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is illumin Holdings stock attractive at the current price?
The data as of Sep 24, 2026: price $0.4600, calculated fair value $0.5300 (+15%), Quality Score 49/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ILLMF calculated?
We run illumin Holdings through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.5300, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. illumin Holdings currently trades 13 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of illumin Holdings (ILLMF)?
The closing price on Oct 2, 2026 was $0.4600. Our model-based fair value is $0.5300, about +15% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with illumin Holdings right now?
A fairly wide model range ($0.3500 to $0.6700) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of illumin Holdings
How large is the market capitalisation of illumin Holdings (ILLMF)?
The market capitalisation of illumin Holdings is $26.6M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of illumin Holdings (ILLMF)?
The price-to-sales ratio of illumin Holdings is 0.18 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of illumin Holdings (ILLMF)?
Earnings per share at illumin Holdings are $−0.2100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of illumin Holdings (ILLMF)?
The net margin of illumin Holdings is −10.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of illumin Holdings (ILLMF)?
The return on equity (ROE) of illumin Holdings is −22.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of illumin Holdings (ILLMF)?
On an EBIT basis the return on assets of illumin Holdings is −5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of illumin Holdings (ILLMF)?
The operating margin of illumin Holdings is −12.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at illumin Holdings (ILLMF)?
Revenue at illumin Holdings is growing +20.4% versus a year earlier (3y avg +5.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does illumin Holdings (ILLMF) generate?
The free cash flow of illumin Holdings is −C$8.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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Thin data
Sep 24, 2026